PPG launched PPG ULTRALAST paint + primer.
The new product is the first to feature proprietary PPG CLEAN SURFACE TECHNOLOGY, which protects walls using the same tough, scratch-resistant and easy-clean surface technology used for car exteriors and mobile phones.
“Through extensive research, we found that customers want a resilient paint that both allows them to wash off everyday stains and scuffs with ease and provides a durable barrier against future stains,” said Jaime Irick, PPG VP, architectural coatings, U.S. and Canada. "With PPG UltraLast paint + primer, our dedicated team has transformed and streamlined the entire wall-cleaning process.”
Engineered to repel stubborn stains by preventing them from seeping into the paint film, the formula provides professional contractors, property managers and homeowners with a longer-lasting freshly painted look. The product is ideal for high-traffic areas, such as kitchens, bathrooms, playrooms, restaurants, retail spaces, educational facilities and more.
PPG UltraLast paint + primer’s scratch- and fade-defying formula maintains the gloss and vivid color customers initially achieved, while other competing products lose color over time due to rubbing or scrubbing.
“Consumers feel discouraged when they try to clean a stain and it either won’t come off or the effort to remove it damages the paint film, which is almost worse than the stain,” said Alison Bruce, PPG senior marketing manager. “We have found that this often leads them to repaint an entire wall, so our team was determined to provide an innovative paint solution that eliminated that common frustration.”
PPG UltraLast paint + primer resists mildew on the dry paint film and reduces the need for abrasive cleaners and sponges that remove paint and gloss off walls. The product also extends repaint cycles, allowing users to preserve fresh-looking walls until they decide they want to change the color, ultimately saving time and money.
PPG UltraLast paint + primer is available at PPG PAINTS stores, select independent retailers and www.TheHomeDepot.com.