Coatings World staff11.03.20
CIN launched its latest digital project: Performance Coatings – a renewed website that unifies the offer of the Industrial and Protective Coatings Business Units.
Now it is possible to consult the brand's high-performance solutions on a single website, making it easier for users to access all the product information and to identify the most appropriate solutions for each project.
On this new website, the product offer is presented by market and market segments, showing the technical information and the most relevant aspects of each product, which is essential for the decision-making processes of both Industrial and Protective Coatings areas.
“In an increasingly digital world, our business partners are looking for integrated solutions capable of responding to different requirements of each project. This new website appears as a new and refreshing approach responding directly to the needs of our customers," said Marcos Castro, marketing director at CIN.
This new project, therefore, reinforces CIN's digital presence, with the aim of bringing the brand closer and positioning CIN high-performance solutions as a quality response to the challenges of its customers.
This new website was designed to “strengthen the brand with a strong digital image, consistent with all other existing projects, in the different geographies where the brand is present and in all CIN Business Units, always focusing on the ability to respond to the demands of markets and customers," Castro said.
