• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Research
    • Markets & Technologies
    • Raw Materials
    • Top Companies
    • Directories
    • Jobs
    • Events
    • Microsites
    • More
  • Magazine
  • News
  • Research
  • Markets & Technologies
  • Raw Materials
  • Top Companies
  • Directories
  • Jobs
  • Events
  • Microsites
  • Current / Back Issues
    Features
    Business Corner
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    World Reports
    eBook
    Top Features
    Fixr.com Announces 2021 Paint & Color Trends

    2021 CEO Forum

    Automotive OEM Coatings

    Mixing Equipment Directory

    The Wood Coatings Market
    Breaking News
    Online Exclusives
    Distributor News
    Financial News
    Paint & Coatings Manufacturer News
    People In the News
    Price Increases
    Product News
    Video Bites
    Raw Materials & Equipment
    Suppliers News
    Live From Shows
    Top News
    BCF's Tom Bowtell Voted VP of World Coatings Council

    Eckart Launches STAPA HCP 4000 Range of Silver-metallic Pigment Pastes

    Chromaflo Technologies to Sponsor, Exhibit at North American Pultrusion Conference 2021

    EU Innovation Fund Evaluating Perstorp-created Project AIR

    Barentz Expands Canadian CASE Team
    Top Companies report
    Market Research
    White Papers / Tech Papers
    Technical Papers
    Product Spec Sheets
    World Reports
    Adhesives and Sealants
    Aerospace Coatings
    Architectural Coatings
    Automotive Coatings
    Automotive Refinish
    Business Operation
    Color Trends & Forecast
    Construction Chemicals
    Corrosion Control
    Industrial Coatings
    Laboratory Equipment
    Marine Coatings
    Market Trends & Forecast
    Powder Coatings
    Production Equipment
    Radcure Coatings
    Special Purpose Coatings
    Wood Coatings
    "Green" Coatings

    PPG Adds SEM Products to PPG ADJUSTRITE Commercial Estimating System

    HGTV Home by Sherwin-Williams Launches Ovation Plus

    Nippon Paint Marine’s New Self-polishing Antifouling Paint Applied to 5 Bulk Carriers

    PPG Honors Ideal Distributors with Automotive Refinish Platinum Distributor of the Year Award

    Dunn-Edwards Launches DECOPRIME
    Additives
    Binders
    Pigments
    Solvents

    Eckart Launches STAPA HCP 4000 Range of Silver-metallic Pigment Pastes

    EU Innovation Fund Evaluating Perstorp-created Project AIR

    Shepherd Color Company Opens Sales Office in China

    Chromaflo Technologies Awarded Gold Status CSR Rating by EcoVadis in EMEA

    Clariant Joins EU Circular Plastics Alliance
    Buyers Guide
    Company Capabilities
    Distributor Guide
    Add New Company
    International Buyers Guide Companies
    Active Minerals

    Eagle Specialty Products

    Pilot Chemical Company

    Keim Additec Surface USA LLC

    Siltech Corporation
    Industry Events
    Webinars
    Live From Show Event
    Top Events
    Cleveland Coatings Society Zoom Meeting

    PCI Powder Coating Week

    Southern Society for Coatings Technology Annual Meeting and Technical Conference

    11th Asia Pacific Floor Fair and Guangzhou Paint & Coatings Fair

    Coatings for Africa
    Companies
    White Papers/Tech Papers
    Product Spec Sheets
    Equipment
    Literature/Brochures
    Videos
    International Buyers Guide Companies
    Eagle Specialty Products

    Siltech Corporation

    Clariant Additives

    Pilot Chemical Company

    Keim Additec Surface USA LLC
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Business Corner
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Directories
      • Buyers Guide
      • Distributor Guide
      • Corporate Capabilities
      • Trade Associations
      • Add Your Company
    • Markets & Technologies
      • Adhesives and Sealants
      • Aerospace Coatings
      • Architectural Coatings
      • Automotive Coatings
      • Automotive Refinish
      • Business Operation
      • Color Trends & Forecast
      • Construction Chemicals
      • Corrosion Control
      • Industrial Coatings
      • Laboratory Equipment
      • Marine Coatings
      • Market Trends & Forecast
      • Powder Coatings
      • Production Equipment
      • Radcure Coatings
      • Special Purpose Coatings
      • Wood Coatings
      • "Green" Coatings
    • Raw Materials
      • Additives
      • Binders
      • Pigments
      • Solvents
    • World Reports
      • Africa Report
      • China Report
      • India/Asia Pacific Report
      • Europe Report
      • Latin America Report
      • Market Research
      • Russian Report
    • Top Companies
    • Online Exclusives
    • Slideshows
    • Experts Opinions
    • Blog
    • eBook
    • Infographics
    • Videos
    • Podcasts
    • Whitepapers
    • Jobs
    • Microsites
      • Companies
      • White Papers/Tech Papers
      • Product Spec Sheets
      • Equipment
      • Literature/Brochures
      • Videos
    • Events
      • Industry Events
      • Live From Show Event
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Breaking News

    PPG 2020 Automotive Color Report Shows Blue Hues Maintaining Pre-pandemic Growth

    Optimistic color conveys trust, dependability, healing, hope, PPG said.

    PPG 2020 Automotive Color Report Shows Blue Hues Maintaining Pre-pandemic Growth
    Related CONTENT
    • RPM Reports Fiscal 2021 3Q Results
    • Coatings World CEO Forum Part 2
    • Zeppelin Group Providing Employees with One-Time 'Coronavirus Bonus'
    • AGC Chemicals Americas Introduces Fluon+ EM-20010 Compounds
    • What Are Automotive OEM Customers Looking for in Terms of Performance?
    Anthony Locicero, Associate editor02.09.21
    PPG released its 2020 automotive color popularity report, which shows blue hues continuing to increase in popularity. 
     
    The color climbed to 9% of the global color share – a 1% increase from 2019. 
     
    The trend reinforces PPG’s 2019 automotive color forecast, which anticipated that sales of blue automobiles would increase over the next four years. 
     
    PPG experts believe the global COVID-19 pandemic is likely to further fuel global preference for the color. 
     
    “COVID-19 has consumers focusing on their desires and priorities,” said Misty Yeomans, PPG color styling manager, Americas. “Blue is an optimistic, comforting color that conveys trust, dependability, confidence, healing and hope. It’s also associated with nature, cleanliness and future-forward technology.” 
     
    While blue held steady in most regions, it increased 1% in Asia-Pacific markets, accounting for virtually all the color’s overall global growth.

    In North America, blues held at 10% of the color share but became more popular on minivans, compact cars and sports cars. Blue now commands 15% of the sports car segment in the region. 
    In Europe, blue occupies 11% of the market. Sales of blue luxury, mid-size and sub-compact vehicles grew by 1% across the continent last year. 

    In China, the purchase of blue sub- compacts jumped by 4% and blue mid-size cars by 2%, but the color fell by 6% in minivans. 

    As the movement toward blue continues, Yeomans expects the color to emerge in more vivid or desaturated shades, deep-sea luxury tones and hues with a slight turquoise influence. 
     
    “Digital-inspired aqua-blues combine versatility with a sense of youthfulness and a fresh spirit,” said Yeomans. “The emergence of the electric vehicle (EV) market also will drive growth in vibrant tones and interesting effects, such as color-shifting colors. We’re also seeing blue used more extensively in trim lines, logos and other accessorizing applications.” 
     
    Consumer demand and the need to accommodate autonomous driving technologies helped white remain the world’s most popular automobile color. While preference for white tones fell 1% from 2019, solid and metallic shades of the color claimed 34% of the cars purchased worldwide in 2020, according to PPG’s report. 
     
    This was led by 41% of auto builds in the Asia- Pacific region, which is a boost of 1% from 2019, and 36.5% in South America, where demand fell by 2.5%. In North America, white metallics leaped substantially in the luxury car segment, from 21% last year to 38% in 2020. 
     
    “White colors also reflect consumers’ desire for refined simplicity and versatility in turbulent times,” Yeomans said. “In addition to the pearl and metallic whites that are already widely popular, we anticipate a new dimension of white stylings in the automotive market that create a warm, sophisticated feel, such as creamy shades of ivory or bone-colored tints and ceramic effects. White colors are also highly compatible with emerging radar and LiDAR technologies that enable self-driving vehicles.” 
     
    Together, green, blue and natural shades accounted for 16% of the global automotive color share. This figure is consistent across all regions except South America, where white, silver, black and gray virtually eliminate these hues. 
     
    “Red is consistent and an important color space in the automotive market, holding steady at 8% globally,” said Yeomans. “This color will get a new push with EV start-ups due to its stand-out nature and association with sports car models. Year after year, we see high chromatic reds growing in interest.” 
     
    Holding steady at 18% compared to 2019, black retained its popularity as a core color due to its versatility and dramatic design potential. 
     
    “Effects and finishes that incorporate black tones allow for artistic reveals in the way color shifts, highlighting hidden undertones and adding a dramatic flair to the possibilities provided by the new pigments and finishes being developed within this color family,” Yeomans said. 
    Globally, a slight decrease in the popularity of silver was balanced by a corresponding increase in preferences for gray. Silver tones dropped from 15% of auto builds in 2019 to 12% in 2020. Grays rose from 10% to 12% during the same period. 
     
    PPG forecasts that gray will remain a popular core color for automotive stylists moving forward, driven by the resurgence of concrete and stone materials and the on-going appeal of ceramic and metal tones. The gray palette will shift toward warmer hues with brown influences, while blue-inflected grays will retain their fashionability. 
     
    The influence from nature will be apparent in silver stylings moving forward as well, according to PPG experts. Warmer and more organic tones will further reflect current consumer tastes, while also aligning with the highly compatible nature of very light tones, including whites, with new radar and LiDAR technologies. 

    Related Searches
    • Automotive Coatings
    • Color Trends & Forecast
    Related Knowledge Center
    • Automotive Coatings
    • Color Trends & Forecast
    Suggested For You
    Overview of Iranian Paint and Coatings Industry Overview of Iranian Paint and Coatings Industry
    Relief Funds Accelerate into Puerto Rico Relief Funds Accelerate into Puerto Rico
    Raw Material Availability, Price Increases  May Be Biggest Issue for  Coatings Industry in Europe Raw Material Availability, Price Increases May Be Biggest Issue for Coatings Industry in Europe
    Sustainable Solutions for the Coatings Industry Sustainable Solutions for the Coatings Industry
    Resins Update Resins Update
    RPM Reports Fiscal 2021 3Q Results RPM Reports Fiscal 2021 3Q Results
    Coatings World CEO Forum Part 2 Coatings World CEO Forum Part 2
    Zeppelin Group Providing Employees with One-Time Zeppelin Group Providing Employees with One-Time 'Coronavirus Bonus'
    AGC Chemicals Americas Introduces Fluon+ EM-20010 Compounds AGC Chemicals Americas Introduces Fluon+ EM-20010 Compounds
    What Are Automotive OEM Customers Looking for in Terms of Performance? What Are Automotive OEM Customers Looking for in Terms of Performance?
    Zeppelin Group Increases Sales Zeppelin Group Increases Sales
    AOC Provides Resins for Structure, Shell of Solar Car AOC Provides Resins for Structure, Shell of Solar Car
    Pharma Paint Launches MP 55 Antiviral Paint Pharma Paint Launches MP 55 Antiviral Paint
    CEPE: Coatings, Ink Industry Under Pressure Due to Developments in Raw Materials Market CEPE: Coatings, Ink Industry Under Pressure Due to Developments in Raw Materials Market
    Future Of Egypt Paints & Coating Industry And Post Covid-19 Pandemic Impact Future Of Egypt Paints & Coating Industry And Post Covid-19 Pandemic Impact

    Related Breaking News

    • Architectural Coatings | Breaking News | Color Trends & Forecast | Product news
      HGTV Home by Sherwin-Williams Launches Ovation Plus

      HGTV Home by Sherwin-Williams Launches Ovation Plus

      The new paint and primer is offered exclusively at Lowe's stores nationwide.
      Anthony Locicero, Associate editor 04.06.21

    • Automotive Coatings | Breaking News | Paint & Coatings Manufacturer News
      BASF, Mercedes-Benz Extend Commercial Supplier Agreement

      BASF, Mercedes-Benz Extend Commercial Supplier Agreement

      New agreement supports automobile makers in six countries in the Asia Pacific (APAC) region, BASF said.
      Anthony Locicero, Associate editor 03.22.21

    • Automotive Coatings | Breaking News | Paint & Coatings Manufacturer News | Special Purpose Coatings
      AkzoNobel Opens High-tech Instructional Center

      AkzoNobel Opens High-tech Instructional Center

      Complete with ultra-high-tech audio-visual equipment to help those virtually attending meetings or training feel like they’re right in the room, AkzoNobel said.
      Anthony Locicero, Associate editor 03.10.21


    • Automotive Coatings | Breaking News | Paint & Coatings Manufacturer News
      BASF Becomes Global Paint Accessories Supplier for OEM Brand Fit4Paint

      BASF Becomes Global Paint Accessories Supplier for OEM Brand Fit4Paint

      BMW’s private label paint-related products (PRP) brand Fit4Paint is available immediately in 18 countries.
      Anthony Locicero, Associate editor 03.10.21

    • Automotive Coatings | Breaking News | Paint & Coatings Manufacturer News
      PPG DELFLEET ONE Paint System Approved by Daimler Truck North America

      PPG DELFLEET ONE Paint System Approved by Daimler Truck North America

      PPG Delfleet One paint system was specially developed to meet the color-matching and productivity needs of aftermarket users.
      Kerry Pianoforte, Editor 02.18.21

    • Automotive Coatings | Breaking News | People in the News
      PPG’s Humbert Recognized with American Chemical Society Pittsburgh Award

      PPG’s Humbert Recognized with American Chemical Society Pittsburgh Award

      Humbert was the key contributor to the development of PPG’s acid rain-resistant clearcoat technology and B1:B2 Compact Paint System.
      Anthony Locicero, Associate editor 02.10.21


    • Architectural Coatings | Breaking News | Color Trends & Forecast | Paint & Coatings Manufacturer News
      Behr Paint Company Announces 2021 Color of the Year

      Behr Paint Company Announces 2021 Color of the Year

      Behr also holding contest challenging 'aspiring artists and photographers, DIYers and everyday enthusiasts' to share inspiring imagery of their Canyon Dusk.
      Anthony Locicero, Associate editor 02.09.21

    • Automotive Coatings | Breaking News | Paint & Coatings Manufacturer News
      Axalta

      Axalta's Solvent-borne Basecoat Cromax XP on Display at Daytona International Speedway

      Displayed outside Daytona International Speedway as part of the Axalta Injector Sponsorship.
      Anthony Locicero, Associate editor 02.04.21

    • Breaking News | Color Trends & Forecast | Pigments | Suppliers Corner
      Chromaflo Technologies Announces 2021 Color of the Year

      Chromaflo Technologies Announces 2021 Color of the Year

      First time Chromaflo is revealing a COTY.
      Anthony Locicero, Associate editor 02.02.21


    • Breaking News | Color Trends & Forecast | Paint & Coatings Manufacturer News | Wood Coatings
      Minwax Announces Vintage Blue as 2021 Color of the Year

      Minwax Announces Vintage Blue as 2021 Color of the Year

      Company's first-ever Color of the Year.
      Anthony Locicero, Associate editor 01.26.21

    • Automotive Coatings | Breaking News | Industrial Coatings | Paint & Coatings Manufacturer News
      LINE-X Launches Dealer Program with International Truck

      LINE-X Launches Dealer Program with International Truck

      LINE-X’s protective coating is now standard on the International HX Series and will be available on the MV and HV Series later this year.
      Kerry Pianoforte, Editor 01.25.21

    • Architectural Coatings | Breaking News | Color Trends & Forecast
      TAUBMANS Paint by PPG Releases ‘Chromatic Joy’ Palettes

      TAUBMANS Paint by PPG Releases ‘Chromatic Joy’ Palettes

      Paint brand releases 2021-22 color report, new home-grown palettes for Australia.
      Coatings World staff 01.20.21


    • Architectural Coatings | Breaking News | Color Trends & Forecast | Paint & Coatings Manufacturer News
      Miller Paint Declares Simple Serenity its 2021 Color of the Year

      Miller Paint Declares Simple Serenity its 2021 Color of the Year

      Simple Serenity highlights a value shift from heavy and dark blues to lighter and happier tones, per Miller Paint.
      Coatings World staff 01.20.21

    • Automotive Coatings | Breaking News | Color Trends & Forecast | Paint & Coatings Manufacturer News
      Axalta Announces 2021 Global Automotive Color of the Year: ElectroLight

      Axalta Announces 2021 Global Automotive Color of the Year: ElectroLight

      "Our 2021 color evokes sustainability, happiness and safety," said Nancy Lockhart, global product manager of color at Axalta.
      Coatings World staff 01.12.21

    • Architectural Coatings | Breaking News | Color Trends & Forecast | Paint & Coatings Manufacturer News
      Nature Inspires Clark+Kensington

      Nature Inspires Clark+Kensington's 2021 Color Trends

      Three curated color palettes available exclusively at Ace Hardware bring sense of a calm home with nature-inspired hues.
      Coatings World staff 01.08.21

    Trending
    • Raw Material Availability, Prices Hikes May Be 2021’s Biggest Issue For Coatings, Ink Sectors
    • Raw Material Price Increases Pile Pressure On Paint Manufacturers
    • EU Innovation Fund Evaluating Perstorp-created Project AIR
    • What Are Automotive OEM Customers Looking For In Terms Of Performance?
    • HGTV Home By Sherwin-Williams Launches Ovation Plus
    Breaking News
    • BCF's Tom Bowtell Voted VP of World Coatings Council
    • Eckart Launches STAPA HCP 4000 Range of Silver-metallic Pigment Pastes
    • Chromaflo Technologies to Sponsor, Exhibit at North American Pultrusion Conference 2021
    • EU Innovation Fund Evaluating Perstorp-created Project AIR
    • Barentz Expands Canadian CASE Team
    View Breaking News >
    CURRENT ISSUE

    April 2021

      View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    KD Pharma Acquires Rohner AG Manufacturing Assets
    Thorne Healthtech and PreCon Health to Launch Supplements for Pre-, Post-Impact Brain Health
    Green Leafy Vegetable Intervention Reduces Marker of Colorectal Cancer Risk, Study Finds
    Coatings World

    Latest Breaking News From Coatings World

    BCF's Tom Bowtell Voted VP of World Coatings Council
    Eckart Launches STAPA HCP 4000 Range of Silver-metallic Pigment Pastes
    Chromaflo Technologies to Sponsor, Exhibit at North American Pultrusion Conference 2021
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Avantor to Acquire Ritter GmbH and Affiliates for $1B
    ZOLL Buys Sleep Apnea Device Maker Respicardia
    Digital Diabetes Management Market Projected to Reach $54 Billion by 2027
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Lonza Expands PyroTec PRO for Endotoxin Testing
    FDA Accepts Airway Therapeutics’ IND for COVID Treatment
    Sanofi Invests in Cutting Edge Vax Production Site in Singapore
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    The Honest Co. Files for an Initial Public Offering
    China Builds ‘Beauty and Healthcare Industrial Park’ in Guangzhou
    Edition Spéciale by Luxe Pack is Postponed
    Happi

    Latest Breaking News From Happi

    OTC Pain Relief QR Cream Debuts in US Market
    Professional Beauty Association Opens Registration for Summit
    Makeup Leader Laura Geller Teams Up with Actress Fran Drescher
    Ink World

    Latest Breaking News From Ink World

    Kumon North America Adds Speedmaster XL 106 from Heidelberg
    SE-DA Invests in Kornit Presto S
    Iron Oxide Pigments Market to Register 4.7% CAGR from 2021 to 2028: GVR
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Mark Andy launches monochrome digital print bar
    Label Traxx launches Siteline online artwork approvals system
    Kocher + Beck appoints new regional sales manager
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    NXTNano Adding Three Lines
    Honest Company Plans IPO
    Asia Wipes Summit Held Successfully in Shanghai
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    SynerFuse, Cirtec Medical Partner to Develop Back Pain Management Device
    New Biosealant Could Stabilize Cartilage, Boost Healing After Injury
    Google Executive Joins SeaSpine's Board of Directors
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    NREL: 10 Teams Emerge Victorious in Round 4 of American-Made Solar Prize
    Tive Multi-sensor Tracker Solo 5G Relies on Sensirion SHT33
    VTT in 2020: Successful Year Despite Globally Challenging Times

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login