Kris Vockler, CEO & President expresses the significance of this pivotal moment in the company’s history, “This rebrand strategy isn’t only a name change, it cements ICD’s vision for the future by expanding both our product offerings and promoting our silicone expertise.”
Describing market reach expansion, Casey Anderson, ICD Marketing Manager stated, “In addition to our B2B architectural, automotive, and decorative/protective coatings, we now manufacture and offer upstream solutions for the broader coatings formulation market. This is also achieved while prioritizing sustainable contributions.”
The proprietary product magnifying ICD’s sales channel opportunities is a 1-component, water-based silicone elastomer named PerformaSil 100. It’s formulated to improve overall coating properties and out-perform solvent-based silicones, while aiding easy application and cleanup.