12.01.22
Football’s coming home to HMG Paints this World Cup as the Manchester-based paint company sponsors a new community initiative in Collyhurst, the firms long term home.
HMG Paints has sponsored a new project, City of Champions, during the 2022 World Cup. Schoolchildren from across North Manchester have marked England’s early World Cup success with an inspirational football-themed event at Manchester’s newest independent cultural venue, Love Factory.
Pupils from primary schools in Collyhurst were invited to take part in the ‘City of Champions’ event at the new 89,000 square foot multi-purpose venue, which is hosting screenings of every England World Cup fixture during the tournament. Collyhurst has also been the home of HMG Paints, the UK’s leading independent paint manufacturer since they were formed in 1930.
The City of Champions event – other sponsors included Victoria North developer Far East Consortium (FEC) and contractor CRUK – saw young football enthusiasts receive free coaching sessions from UEFA-qualified coaches Football Kings, as well as inspirational talks from the founders of Classic Football Shirts and Miss Kick.
“As a proud member of the Collyhurst community, we’re proud to support this great event,” said John Falder, HMG Paints chairman and chair of Greater Manchester Academies Trust. “HMG Paints have a long history of working with local schools on projects and engaging with the community and we’re fully behind this great initiative. It’s great to see the Irk Valley becoming a hub not just for manufacturing innovation, but also for events that bring the community closer together.”
Having already hosted 1,300 fans for England’s opening game vs Iran, Love Factory World Cup 2022 will present an experiential programme of events inspired by the beautiful game, with matches streamed live on three 200 square foot screens. The Official Carling Fan Zone will combine live matches with unique exhibitions from Classic Football Shirts, interactive activities, street food vendors and exclusive hospitality.
HMG Paints has sponsored a new project, City of Champions, during the 2022 World Cup. Schoolchildren from across North Manchester have marked England’s early World Cup success with an inspirational football-themed event at Manchester’s newest independent cultural venue, Love Factory.
Pupils from primary schools in Collyhurst were invited to take part in the ‘City of Champions’ event at the new 89,000 square foot multi-purpose venue, which is hosting screenings of every England World Cup fixture during the tournament. Collyhurst has also been the home of HMG Paints, the UK’s leading independent paint manufacturer since they were formed in 1930.
The City of Champions event – other sponsors included Victoria North developer Far East Consortium (FEC) and contractor CRUK – saw young football enthusiasts receive free coaching sessions from UEFA-qualified coaches Football Kings, as well as inspirational talks from the founders of Classic Football Shirts and Miss Kick.
“As a proud member of the Collyhurst community, we’re proud to support this great event,” said John Falder, HMG Paints chairman and chair of Greater Manchester Academies Trust. “HMG Paints have a long history of working with local schools on projects and engaging with the community and we’re fully behind this great initiative. It’s great to see the Irk Valley becoming a hub not just for manufacturing innovation, but also for events that bring the community closer together.”
Having already hosted 1,300 fans for England’s opening game vs Iran, Love Factory World Cup 2022 will present an experiential programme of events inspired by the beautiful game, with matches streamed live on three 200 square foot screens. The Official Carling Fan Zone will combine live matches with unique exhibitions from Classic Football Shirts, interactive activities, street food vendors and exclusive hospitality.
