08.05.24
HGTV Home by Sherwin-Williams revealed “Naturally Refined” as its 2025 Color Collection of the Year with Quietude (HGSW6212) named as the brand’s 2025 Color of the Year. “Naturally Refined” exudes quiet comfort and luxury through softened colors with subtle contrast and is inclusive of 10 unique shades that can be paired in endless combinations to perfectly tie together any space.
“The ‘Naturally Refined’ Color Collection embraces the desire for simplicity and slower living,” said Ashley Banbury, color marketing manager at HGTV Home by Sherwin-Williams. “Thoughtfully curated with longevity in mind, each shade emanates elements of timeless design and quiet luxury to help support a living space that feels meaningful. Within the collection, the softened sage green Quietude stands out as the 2025 Color of the Year and sets the stage for a quiet space to promote relaxation.”
To help consumers experience the 2025 Color Collection of the Year in the comfort of their own homes, HGTV Home by Sherwin-Williams is collaborating with recently launched innovative AI-powered home visualization tool Palazzo.
By harnessing AI, Palazzo’s cutting-edge technology curates a selection of design ideas and finishes that align with users’ visions by interacting with the platform’s AI-powered design assistant, Vinci.
Founded by tennis champion and entrepreneur Venus Williams alongside Raffi Holzer and Edward Lando, Palazzo is unique in the digital design space in that users are now able to upload photos of their actual spaces and leverage Vinci's capabilities to provide customized designs for those rooms, providing consumers with the confidence to bring their vision to life.
This exciting collaboration marks the first paint and coatings brand to join the platform, which will exclusively highlight colors within the “Naturally Refined” palette, available now. As part of this partnership, all nine permanent Color Collections by HGTV Home by Sherwin-Williams will join the platform through January 2025. In addition, customers can order all 10 color chips of the 2025 Color Collection of the Year by visiting www.hgtvhomebysherwinwilliams.com.
“We are thrilled to partner with HGTV Home by Sherwin-Williams to bring their Color Collections directly into the homes of our users,” said Raffi Holzer, co-founder of Palazzo. “This collaboration seamlessly integrates our advanced AI capabilities with HGTV Home by Sherwin-William’s trendsetting aesthetics. By leveraging our platform’s unique features, such as the ability to upload photos of actual spaces for personalization, we’re not just showing potential—we’re transforming how people experience and interact with color in real-time, ensuring they can visualize and achieve their desired space with confidence and ease.”
Featuring creamy neutrals, warm browns and orange, and muted yellows and greens, the Color Collection features the following 10 hues that can be incorporated in any combination throughout paint, furniture and decor to create a space for rest and relaxation:
• Convivial Yellow (HGSW6393), a light yellow with elegant warm tones
• Sequin (HGSW6394), a brightening and uplifting shade with a goldenrod influence
• Nomadic Desert (HGSW6107), a warm tan with a blushed undertone
• Nutshell (HGSW6040), a neutral chocolate brown
• Spiced Cider (HGSW7702), a naturally inspired rust tone
• Snowbound (HGSW7004), a sophisticated clean white with a warm undertone
• Stucco (HGSW7569), an elegant neutral that embodies the luxury of linen
• Delft (HGSW9134), a mid-tone blue with a neutral undertone
• Rocky River (HGSW6215), a deep green that walks the line of moss and emerald
• Quietude (HGSW6212), a soft green with influences of blue
When applied throughout indoor and outdoor living spaces, Quietude reminds us to slow down and look for happiness in the everyday small moments that connect us all.
The HGTV Home by Sherwin-Williams 2025 Color Collection of the Year is available exclusively at Lowe’s stores nationwide and on Lowes.com. For more information and to order color chips for all 10 hues in the 2025 Color Collection of the Year, please visit:
www.hgtvhomebysherwinwilliams.com/en/colors/2025-color-collection-of-the-year.
“The ‘Naturally Refined’ Color Collection embraces the desire for simplicity and slower living,” said Ashley Banbury, color marketing manager at HGTV Home by Sherwin-Williams. “Thoughtfully curated with longevity in mind, each shade emanates elements of timeless design and quiet luxury to help support a living space that feels meaningful. Within the collection, the softened sage green Quietude stands out as the 2025 Color of the Year and sets the stage for a quiet space to promote relaxation.”
To help consumers experience the 2025 Color Collection of the Year in the comfort of their own homes, HGTV Home by Sherwin-Williams is collaborating with recently launched innovative AI-powered home visualization tool Palazzo.
By harnessing AI, Palazzo’s cutting-edge technology curates a selection of design ideas and finishes that align with users’ visions by interacting with the platform’s AI-powered design assistant, Vinci.
Founded by tennis champion and entrepreneur Venus Williams alongside Raffi Holzer and Edward Lando, Palazzo is unique in the digital design space in that users are now able to upload photos of their actual spaces and leverage Vinci's capabilities to provide customized designs for those rooms, providing consumers with the confidence to bring their vision to life.
This exciting collaboration marks the first paint and coatings brand to join the platform, which will exclusively highlight colors within the “Naturally Refined” palette, available now. As part of this partnership, all nine permanent Color Collections by HGTV Home by Sherwin-Williams will join the platform through January 2025. In addition, customers can order all 10 color chips of the 2025 Color Collection of the Year by visiting www.hgtvhomebysherwinwilliams.com.
“We are thrilled to partner with HGTV Home by Sherwin-Williams to bring their Color Collections directly into the homes of our users,” said Raffi Holzer, co-founder of Palazzo. “This collaboration seamlessly integrates our advanced AI capabilities with HGTV Home by Sherwin-William’s trendsetting aesthetics. By leveraging our platform’s unique features, such as the ability to upload photos of actual spaces for personalization, we’re not just showing potential—we’re transforming how people experience and interact with color in real-time, ensuring they can visualize and achieve their desired space with confidence and ease.”
2025 Color Collection of the Year: “Naturally Refined”
Born out of the cultural shift toward cultivating a slower, more sustainable pace, the 2025 Color Collection of the Year provides an accessible palette of designer-curated hues to help DIYers and design enthusiasts achieve an effortless elegance that makes a home feel peaceful and inviting.Featuring creamy neutrals, warm browns and orange, and muted yellows and greens, the Color Collection features the following 10 hues that can be incorporated in any combination throughout paint, furniture and decor to create a space for rest and relaxation:
• Convivial Yellow (HGSW6393), a light yellow with elegant warm tones
• Sequin (HGSW6394), a brightening and uplifting shade with a goldenrod influence
• Nomadic Desert (HGSW6107), a warm tan with a blushed undertone
• Nutshell (HGSW6040), a neutral chocolate brown
• Spiced Cider (HGSW7702), a naturally inspired rust tone
• Snowbound (HGSW7004), a sophisticated clean white with a warm undertone
• Stucco (HGSW7569), an elegant neutral that embodies the luxury of linen
• Delft (HGSW9134), a mid-tone blue with a neutral undertone
• Rocky River (HGSW6215), a deep green that walks the line of moss and emerald
• Quietude (HGSW6212), a soft green with influences of blue
2025 Color of the Year: Quietude (HGSW6212)
Embracing both traditional and modern elements, Quietude is a cool sage green hue with a slight blue undertone that sets the stage for a serene environment. Selected in part for its longevity throughout a variety of design styles, Quietude’s classic elegance equips the hue with true staying power.When applied throughout indoor and outdoor living spaces, Quietude reminds us to slow down and look for happiness in the everyday small moments that connect us all.
The HGTV Home by Sherwin-Williams 2025 Color Collection of the Year is available exclusively at Lowe’s stores nationwide and on Lowes.com. For more information and to order color chips for all 10 hues in the 2025 Color Collection of the Year, please visit:
www.hgtvhomebysherwinwilliams.com/en/colors/2025-color-collection-of-the-year.