05.23.25
The Sherwin-Williams Company believes that every paint color is beautiful, even the most overlooked, which is why they are disrupting traditional trend forecasting for a second year in a row by celebrating its least tinted and albeit least popular color.
The Loneliest Color™2025 will spotlight Radiant Lilac SW 0074, a shade that inspires self-expression and color confidence. Commanding attention with its bold yet inviting presence, Radiant Lilac SW 0074 infuses any space with warmth, depth, and energy. A blend of tradition and modernity, this color inspires authenticity and reminds us that true self-expression leaves a lasting impression.
“We’re always looking for ways to inspire consumers to take bold and unexpected approaches in their color choices. The Loneliest Color™ is exactly that—celebrating the unique, daring shades that have often been overlooked and would have been considered unconventional before,” said Sue Wadden, director of color marketing at Sherwin-Williams. “At its core, color is about making fearless decisions and finding beauty in the unexpected.”
Much like Radiant Lilac SW 0074, women's professional sports have long been overlooked. But the tide is changing, and the next generation of athletes is continuing the work the legends have started and is helping to ignite attention and inspire new fans. That’s why Sherwin-Williams has teamed up with women's college basketball champion, #1 draft pick for 2025, and now professional basketball player, Paige Bueckers to spotlight what's possible when you stand firm in who you are. Paige Bueckers sporting her custom Radiant Lilac SW 0074 inspired ensemble designed and crafted by fashion icon Dapper Dan.
Known for her dominance on the court, fashion sense, culture, and—of course—love for the color purple, Bueckers embodies confidence and determination. A dynamic point guard entering her rookie season for the Dallas Wings, she is celebrated for her elite scoring, playmaking, and unwavering confidence on and off the court.
“When it comes to how I choose to express myself, I always stay true to me. I love The Loneliest Color™2025 Radiant Lilac for the quiet confidence it conveys,” said Paige Bueckers. “Through my partnership with Sherwin-Williams, I want people to feel inspired and empowered to find what sparks that confidence for them—be it through fashion, sports, or the paint on your walls.”
Last night, Bueckers unveiled The Loneliest Color™ during her first professional career tunnel walk in her hometown of Minneapolis against the Lynx. Known for their trend-setting approach to style, Bueckers and Harlem couturier Dapper Dan teamed up to mark this milestone with a custom fit.
As women’s basketball players across the league continue to transform the tunnel into a runway of sorts, this collab marks a first of its kind moment for Dap, known best for menswear designs and styling.
"It was an honor being named creative director of The Loneliest Color™ last year and I’m excited to continue encouraging people to rediscover the beauty of color through this campaign,” shares Dapper Dan. “Paige has already begun breaking barriers in women’s sports, and it's important to me to celebrate the next generation of trailblazers. The look we collaborated on for her debut hometown tunnel walk has so much meaning and as I always say, everyone should be proud of who they are—embrace it and express it unapologetically."
Radiant Lilac SW 0074 is Sherwin-Williams least tinted hue, representing the color with the fewest gallons created in 2024. Sherwin-Williams tints millions of gallons across its top colors each year, however fewer than 1,000 gallons of Radiant Lilac SW 0074 have been tinted over the past year, reflecting how collective tastes often favor popular choices over more personal, unique ones.
The Loneliest Color™2025 will spotlight Radiant Lilac SW 0074, a shade that inspires self-expression and color confidence. Commanding attention with its bold yet inviting presence, Radiant Lilac SW 0074 infuses any space with warmth, depth, and energy. A blend of tradition and modernity, this color inspires authenticity and reminds us that true self-expression leaves a lasting impression.
“We’re always looking for ways to inspire consumers to take bold and unexpected approaches in their color choices. The Loneliest Color™ is exactly that—celebrating the unique, daring shades that have often been overlooked and would have been considered unconventional before,” said Sue Wadden, director of color marketing at Sherwin-Williams. “At its core, color is about making fearless decisions and finding beauty in the unexpected.”
Much like Radiant Lilac SW 0074, women's professional sports have long been overlooked. But the tide is changing, and the next generation of athletes is continuing the work the legends have started and is helping to ignite attention and inspire new fans. That’s why Sherwin-Williams has teamed up with women's college basketball champion, #1 draft pick for 2025, and now professional basketball player, Paige Bueckers to spotlight what's possible when you stand firm in who you are. Paige Bueckers sporting her custom Radiant Lilac SW 0074 inspired ensemble designed and crafted by fashion icon Dapper Dan.
Known for her dominance on the court, fashion sense, culture, and—of course—love for the color purple, Bueckers embodies confidence and determination. A dynamic point guard entering her rookie season for the Dallas Wings, she is celebrated for her elite scoring, playmaking, and unwavering confidence on and off the court.
“When it comes to how I choose to express myself, I always stay true to me. I love The Loneliest Color™2025 Radiant Lilac for the quiet confidence it conveys,” said Paige Bueckers. “Through my partnership with Sherwin-Williams, I want people to feel inspired and empowered to find what sparks that confidence for them—be it through fashion, sports, or the paint on your walls.”
Last night, Bueckers unveiled The Loneliest Color™ during her first professional career tunnel walk in her hometown of Minneapolis against the Lynx. Known for their trend-setting approach to style, Bueckers and Harlem couturier Dapper Dan teamed up to mark this milestone with a custom fit.
As women’s basketball players across the league continue to transform the tunnel into a runway of sorts, this collab marks a first of its kind moment for Dap, known best for menswear designs and styling.
"It was an honor being named creative director of The Loneliest Color™ last year and I’m excited to continue encouraging people to rediscover the beauty of color through this campaign,” shares Dapper Dan. “Paige has already begun breaking barriers in women’s sports, and it's important to me to celebrate the next generation of trailblazers. The look we collaborated on for her debut hometown tunnel walk has so much meaning and as I always say, everyone should be proud of who they are—embrace it and express it unapologetically."
Radiant Lilac SW 0074 is Sherwin-Williams least tinted hue, representing the color with the fewest gallons created in 2024. Sherwin-Williams tints millions of gallons across its top colors each year, however fewer than 1,000 gallons of Radiant Lilac SW 0074 have been tinted over the past year, reflecting how collective tastes often favor popular choices over more personal, unique ones.
