• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Research
    • Markets & Technologies
    • Raw Materials
    • Top Companies
    • Directories
    • Jobs
    • Events
    • Microsites
    • More
  • Magazine
  • News
  • Research
  • Markets & Technologies
  • Raw Materials
  • Top Companies
  • Directories
  • Jobs
  • Events
  • Microsites
  • Current / Back Issues
    Features
    Business Corner
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    World Reports
    eBook
    Top Features
    Mixing Equipment Directory

    The Wood Coatings Market

    Antimicrobial Coatings Market

    Additives Update

    Pigment Supplier Directory
    Breaking News
    Online Exclusives
    Distributor News
    Financial News
    Paint & Coatings Manufacturer News
    People In the News
    Price Increases
    Product News
    Video Bites
    Raw Materials & Equipment
    Suppliers News
    Live From Shows
    Top News
    Nippon Paint Marine Wins Korea Export Award

    Universal Display Corporation, PPG Expand Global Production of UniversalPHOLED Materials

    PPG Introduces Premium Iso-free Primer Surfacer, Catalyst

    ECOS Paints Launches Lisa Tharp Colors

    OQ Chemicals Increases Carboxylic Acids, Esters Prices
    Top Companies report
    Market Research
    White Papers / Tech Papers
    Technical Papers
    Product Spec Sheets
    World Reports
    Adhesives and Sealants
    Aerospace Coatings
    Architectural Coatings
    Automotive Coatings
    Automotive Refinish
    Business Operation
    Color Trends & Forecast
    Construction Chemicals
    Corrosion Control
    Industrial Coatings
    Laboratory Equipment
    Marine Coatings
    Market Trends & Forecast
    Powder Coatings
    Production Equipment
    Radcure Coatings
    Special Purpose Coatings
    Wood Coatings
    "Green" Coatings

    Nippon Paint Marine Wins Korea Export Award

    ECOS Paints Launches Lisa Tharp Colors

    BYK-Gardner Launches VMA-Getzmann TORUSMILL

    Sensory Analytics Announces Issuance of Broad New Patent Covering Coating Thickness Measurement

    Union Process Develops Attritor for Inks, Coatings Supplier
    Additives
    Binders
    Pigments
    Solvents

    OQ Chemicals Increases Carboxylic Acids, Esters Prices

    Arkema Reports Full-year 2020 Results

    New Increase in Kynar Fluoropolymer Capacities at Arkema's Chinese Site

    Emerald Kalama Chemical Acquired by LANXESS

    Raw Material Suppliers, Distributors Part of Recent M&A Activity
    Buyers Guide
    Company Capabilities
    Distributor Guide
    Add New Company
    International Buyers Guide Companies
    Keim Additec Surface USA LLC

    Siltech Corporation

    Active Minerals

    Pilot Chemical Company

    Eagle Specialty Products
    Industry Events
    Webinars
    Live From Show Event
    Top Events
    Surface Finishing Mexico 2021

    Cleveland Coatings Society Zoom Meeting

    Cleveland Coatings Society Zoom Meeting

    PCI Powder Coating Week

    Southern Society for Coatings Technology Annual Meeting and Technical Conference
    Companies
    White Papers/Tech Papers
    Product Spec Sheets
    Equipment
    Literature/Brochures
    Videos
    International Buyers Guide Companies
    Active Minerals

    Keim Additec Surface USA LLC

    Clariant Additives

    Siltech Corporation

    Pilot Chemical Company
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Business Corner
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Directories
      • Buyers Guide
      • Distributor Guide
      • Corporate Capabilities
      • Trade Associations
      • Add Your Company
    • Markets & Technologies
      • Adhesives and Sealants
      • Aerospace Coatings
      • Architectural Coatings
      • Automotive Coatings
      • Automotive Refinish
      • Business Operation
      • Color Trends & Forecast
      • Construction Chemicals
      • Corrosion Control
      • Industrial Coatings
      • Laboratory Equipment
      • Marine Coatings
      • Market Trends & Forecast
      • Powder Coatings
      • Production Equipment
      • Radcure Coatings
      • Special Purpose Coatings
      • Wood Coatings
      • "Green" Coatings
    • Raw Materials
      • Additives
      • Binders
      • Pigments
      • Solvents
    • World Reports
      • Africa Report
      • China Report
      • India/Asia Pacific Report
      • Europe Report
      • Latin America Report
      • Market Research
      • Russian Report
    • Top Companies
    • Online Exclusives
    • Slideshows
    • Experts Opinions
    • Blog
    • eBook
    • Infographics
    • Videos
    • Podcasts
    • Whitepapers
    • Jobs
    • Microsites
      • Companies
      • White Papers/Tech Papers
      • Product Spec Sheets
      • Equipment
      • Literature/Brochures
      • Videos
    • Events
      • Industry Events
      • Live From Show Event
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Expert's Opinion

    Why An Identifiable Brand is a Small Business’s Biggest Asset

    ...

    Dan Antonelli02.05.14
    Branding. It’s a loaded term tossed around in the marketing world, but carries with it some huge potential.

    For small business owners, branding might seem like a waste of time, another box to check on the business building to-do list.

    However, the opportunity presented by building a true blue, full-fledged, homerun of a brand is what separates the store brands from the Coca-Colas of business. Your business’ reputation is what really makes or breaks sales, and if your brand looks like it cost $10 to make in ClipArt, than that’s how you can expect people to perceive it.  

    Putting your brand to work is one of the quickest ways to get more bang for your buck when it comes to investing in your business. You can go out and buy the latest technology for the services you offer or launch a newly developed product. But getting the word out about these new developments is sure to be an uphill battle. You’re going to have to fight every day for new customers to not only know your name but also choose to trust your business. And with all the added noise of the digital age, and competition out there, you might be out of business before that ever happens. 

    Turning the tables on the competition and creating a strong, united brand—communicated through every touch point of your marketing—will turn you from nameless nobody to reputable mainstay. The biggest advantage lies in the differentiation. Most small businesses have very poor, unmemorable branding, making it easy for the first smart business to instantly take charge of a highly contested market. 

    Almost every time a client flips the switch and rebrands on a large scale, their no name service all of the sudden becomes the fresh new kid on the block. People see the vehicles, recognize the flyers, visit the website, and ultimately become a buyer.

    Thus begins the ripple effect, which leads to some pretty astounding metrics. Within a year’s time, we’ve seen some truly astounding business landmarks. Among the consumer-base, a new staple in the community is born. Internally, the company gets a more official and affirming identity. The change is validating, empowering, and overwhelmingly positive—and it all comes back to an initial upfront investment.

    Your perception garners you superior favorability amongst loyal advocates and first-timers alike, so much so that well-branded businesses are enabled to adjust their prices, make more revenue, and drive their growth even further. It triggers a serious snowball effect that allows start-ups to become powerhouses and mom-and-pop shops to become multi-location companies. These businesses seem equipped to withstand the test of time, and because of that, consumers will see fit to treat them that way.

    Dan Antonelli is the CEO and creative director of New Jersey advertising agency Graphic D-Signs, Inc., The Small Business Advertising Agency®, and author of Building a Big Small Business Brand. For more information, visit www.graphicd-signs.com.
    Related Searches
    • voc
    • Business Operation
    Related Knowledge Center
    • Business Operation

    Related Expert's Opinion

    • Business Operation | Market Trends & Forecast
      Analyst Finds Silver Lining After PPG Industries (PPG) 2Q17 Results

      Analyst Finds Silver Lining After PPG Industries (PPG) 2Q17 Results

      ...
      Kevin McCarthy, Chemicals Analyst, Vertical Research Partners 09.13.17

    • Business Operation | Market Trends & Forecast
      Analyst Provides Key Takeaways After Mixed Results from PPG Industries

      Analyst Provides Key Takeaways After Mixed Results from PPG Industries

      Financial Strength vs. Lackluster Operations
      Kevin McCarthy, Chemicals Analyst, Vertical Research Partners 09.06.17

    • Business Operation
      Analyst Provides Takeaways from Sherwin-Williams (SHW) 2Q17 Results

      Analyst Provides Takeaways from Sherwin-Williams (SHW) 2Q17 Results

      Vertical Research Partners offers insight into 2Q17 results from Sherwin-Williams
      Kevin McCarthy, Chemicals Analyst, Vertical Research Partners 08.30.17


    • Business Operation | Market Trends & Forecast
      Analyst Insight on Hurricane Harvey Impact on Chemical Stocks

      Analyst Insight on Hurricane Harvey Impact on Chemical Stocks

      Hurricane Harvey's potential impact on commodity chemicals
      08.25.17

    • Business Operation | Market Trends & Forecast
      Analyst Looks at Soft 2Q17 Results from Sherwin-Williams Company

      Analyst Looks at Soft 2Q17 Results from Sherwin-Williams Company

      Analyst offers insight into a soft 2Q17 results from Sherwin-Williams Company
      Kevin McCarthy, Chemical Analyst, Vertical Research Partners 08.23.17

    • Business Operation

      Zurich Shares Six Tips that Support National Focus on Safety

      ...
      05.11.15


    • Automotive Coatings | Business Operation

      Quest Specialty Chemicals' CEO Says Acquisitions Top Strategic Growth Plan

      ...
      09.30.14

    • Business Operation

      Lease or Loan? What You Need to Know to Decide

      ...
      William G. Sutton, CAE, President and CEO, Equipment Leasing and Finance Association 09.11.14

    • Business Operation

      Five Essential Building Blocks for a Thriving Work Culture

      ...
      Adam Witty, CEO of Advantage Media Group 08.19.14


    • Business Operation

      Balance in Trade Deficit Necessitates Business Focus on Exports

      ...
      06.25.14

    • Business Operation

      Ten Top Supply Chain Initiatives for 2014 That Are Reimagining How Companies Conduct Commerce

      ...
      Kerry Pianoforte 01.15.14

    • Business Operation

      Equipment Lease Finance Industry Confidence Decreases Slightly At Year-end

      Designed to collect leadership data, the index reports a qualitative assessment of both the prevailing business conditions and expectations for the future as reported by key executives from the $827 billion equipment finance sector.
      12.18.13


    • Business Operation

      Promising Signs for Global Hiring Heading into 2014, According to Manpower Employment Outlook Survey

      ...
      12.11.13

    • Business Operation

      Successful CEOs Use Internal Communications to Shape Financial Performance, Says The Grossman Group

      ...
      10.22.13

    • Business Operation
      IBISWorld, Inc. Reports Fastest Growing Franchises in Home Improvement

      IBISWorld, Inc. Reports Fastest Growing Franchises in Home Improvement

      As the economy improves and residential market recovers, franchises in the home improvemnt sector are expected to flourish.
      10.16.13

    Trending
    • Raw Material Price Increases Pile Pressure On Paint Manufacturers
    • Hempel Announces Global Price Increase
    • Hempel Acquiring Wattyl Australia, New Zealand
    • ChemQuest Hires Rich Gibson
    • Tennant Company Completes Sale Of Coatings Business To Sherwin-Williams
    Breaking News
    • Nippon Paint Marine Wins Korea Export Award
    • ECOS Paints Launches Lisa Tharp Colors
    • PPG Introduces Premium Iso-free Primer Surfacer, Catalyst
    • Universal Display Corporation, PPG Expand Global Production of UniversalPHOLED Materials
    • OQ Chemicals Increases Carboxylic Acids, Esters Prices
    View Breaking News >
    CURRENT ISSUE

    February 2021

    • Mixing Equipment Directory
    • The Wood Coatings Market
    • Antimicrobial Coatings Market
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Preliminary Study Links Markers of Impaired Bone Health to Vegan Diet
    Refined Grains Linked to Heart Attack Risk, Early Death
    Kappa Bioscience Extends Research Partnership For COVID-19 Research
    Coatings World

    Latest Breaking News From Coatings World

    Nippon Paint Marine Wins Korea Export Award
    Universal Display Corporation, PPG Expand Global Production of UniversalPHOLED Materials
    PPG Introduces Premium Iso-free Primer Surfacer, Catalyst
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    January AI Raises $8.8 Million in New Funding
    FDA Clears Ava Fertility Tracking Wearable Device
    First Patient in Europe Treated With Diamondback 360 Coronary Orbital Atherectomy System
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Spark Therapeutics Appoints CTO
    Cryoport Launches ESG Program
    U.S. Govt. Purchases 100k Doses of Lilly's COVID-19 Antibody Cocktail
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    The Top Beauty Products of 2021, According to HelloGiggles
    Estée Lauder Taps Ana de Armas as Global Brand Ambassador
    Sephora Announces Significant Expansion
    Happi

    Latest Breaking News From Happi

    Cosmetic Chemical Sales To Post CAGR 5.8% To 2025
    ACI Urges Senate to Approve Regan as EPA Administrator
    Estée Lauder Signs Actress Ana de Armas
    Ink World

    Latest Breaking News From Ink World

    Etiflex Enters New Markets with Nilpeter FA-22 Installation
    Hydrocarbon Solvents Market to Surpass $8.1 Billion by 2030
    Marshall & Bruce Adds Koenig & Bauer Rapida 106 41-Inch Seven-Color Press
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    FTA converts Forum & INFOFLEX to virtual events
    Xeikon launches two new digital label printing presses
    UFlex adds capacity in packaging films
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Texas Medical Technology Partners with My Protect Kit
    Mexico City Single-Use Plastics Ban Leads to Tampon Shortage
    Believe Diapers Launch in U.S.
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Fusion Robotics Receives FDA Clearance for Spinal Navigation and Robotics System
    Kaia Health Unveils Next-Gen Complete MSK Care Solutions
    First Implantation of CTL Amedica's Minimally Invasive Flex Tower
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Comercial Kywi Improves Customer Service, Front-Store Operations with Zebra Mobile Solution
    Global Printed Circuit Board Market Projected to Reach $69.32 Billion by 2027
    Global Smart Glass Market to Register 6.8% CAGR Between 2021-28: Grand View Research

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login