The European Coatings Show once again proved it is the meeting place for the global coatings community. It truly represents the global coatings industry with 61 percent of its exhibitors being international (2009: 57 percent). This makes it an ideal dialogue platform for experts from all over the world. The leading exhibitor nations after Germany (343 exhibitors) were China (120 exhibitors), Italy (47 exhibitors) and the Netherlands (46 exhibitors), according to Vincentz Network’s closing report.
The exhibitors at the European Coatings Show 2011 offered a broad spectrum of products covering the latest developments and innovations on the market. These included raw materials for coatings, printing inks and adhesives, as well as intermediates for construction chemicals, laboratory and production equipment, and testing and measuring equipment. The show floor also included booths dedicated to application systems, safety at work, environmental protection and various services.
ECS 2011 surpassed exhibitor expectations
Exhibitors expressed great satisfaction with not just the high number of attendees, but more importantly the quality of booth visits at ECS 2011. “We were overwhelmed by traffic,” said Ulf Becker, managing director Europe, vice president, Troy Chemical Europe B.V. “We were busy all day without any breaks.”
David Tierney, global business manager, building products, Arch Chemicals, Inc., had high expectations going into the show. “We received great feedback,” he said. “We had a steady group of people at our booth looking for high quality products.”
“The show started with a bang on the first day,” said Andrew Moody, product and market manager EMEA, surface protection solutions, DuPont Chemicals and Fluoroproducts. “Right from the get-go, there were a lot of quality discussions.”
“The feedback from our team was that the quality of conversations was at par or better than previous shows,” said Sandeep Goel, global business manager, paints, coatings and adhesives at Lubrizol. “We noticed a lot of our customers scheduled appointments instead of having just stopped by. There was more structure and customers had specific issues the wanted to discuss. In this regard, the show was more efficient.”
“We were pleasantly surprised,” said Robert Poletti, vice president, marketing at Michelman. “In 2009 a lot of attendees were experiencing uncertainty and fear due to the credit crisis. There was none of that at this year’s show. Attendees were all talking about products and projects.”
“The show was busy and attendance higher than two years ago, which was a great sign for the industry,” said Mehran Yazdani, vice president of marketing at Sun Chemical. “We saw a lot more of our customers attending this year. We were very excited about this. ECS 2011 was a big show for us.”
“It was our second time exhibiting at ECS,” said Fabio Fillippos, general directory at Nitro Quimica. “Overall it was a great opportunity to meet customers from all over the world and at the same time generate new contacts.”
Exhibitors showcased new technology
ECS 2011 proved to be the perfect venue for exhibitors to showcase their newest technology. As the sustainability movement continues to gain momentum, an important growing trend in the industry that was evident on the floor is the rapidly growing share of water-based paints and coatings technology.
Shamrock Technologies highlighted several new products and technologies. These included products designed to improve slip and abrasion resistance in water-based can coatings, matting agents that offer excellent burnish resistance, additives for solvent-based wire coatings and new FDA-compliant fluoropolymers.
In addition to its comprehensive line of Mowilith VAE emulsions, Celanese Emulsion Polymers highlighted several other innovative products including pure acrylic emulsions for use in gloss paints, varnishes and lacquers featuring outdoor weathering and block resistance.
Arch Biocides featured its entire biocides portfolio for in-can preservation, film protection and antifouling paints. A new technology displayed was Proxel BZ Plus preservative, which offers a dual mode of action for inhibiting microbial growth in latex emulsions, water-based paints, adhesives and pigment dispersions. Proxel BZ prevents discoloration and is designed to provide extra protection against mold, mildew and bacteria.
Taminco highlighted several neutralizing amine additives for the paints and coatings markets. With its key coatings additives—Advantex and Vantex-T—Taminco had a lot to talk about on the show floor. Vantex-T is a cost-effective, multi-functional amine additive that enables environmentally friendly, low to zero VOC paint formulations with virtually no odor. Advantex, a low odor amine additive as well, allows formulators to reduce anti-freeze, surfactants, dispersants and other additives by as much as 60 percent, the company said, resulting in cost savings of as much as $10 per 100 gallons, even versus ammonia.
Michelman launched its NatureShield line of environmentally friendly, water-repellent additives for interior and exterior wood, stone and concrete coatings. Natureshield 30, 31 and 40 are emulsions of natural oils and waxes that provide water resistance and water beading when used in coatings, stains and sealants. NatureShield 30 is an emulsion of tung oil that provides a tough, highly water-resistant finish that does not darken noticeably. NatureShield 31 is an anionic emulsion of natural oils and waxes that provides water resistance and water beading in topical wood coatings. NatureShield 40 is a film-forming natural oil emulsion used to provide water resistance in wood and concrete coatings as well as moderate scratch and mar resistance.
Rio Tinto Minerals showcased the sustainable and technical advantages of its high aspect ratio and ultrafine talcs, as well as its range of Plastorit extenders. The new, ultrafine Luzenac Jetfine range was developed using proprietary, micronizing technology, which produces highly lamellar talcs with a high specific surface area. Luzenac High Aspect Ratio (HAR) talcs are designed for enhancing barrier properties in protective coatings. Plastorit is an inert, functional mineral extender for high-performance coatings.
The Performance Coatings business of The Lubrizol Corporation showcased its sustainable solutions for wood, OEM metal, masonry and graphic arts applications with its Solsperse, Permax and Carboset brands. To achieve improved color development and pigment stabilization, Lubrizol offers Solsperse hyperdispersants. For APEO-free corrosion resistant solutions for metal and automotive applications, Lubrizol offers Permax polymers polyvinylidene chloride acrylic emulsions. And the Carboset brand provides acrylic emulsions that offer a variety of performance attributes for wood, metal and cementitious substrates. Lubrizol Performance Coatings also launched two new polyethylene wax compounds at the show: LubriPrint SF 285 and 300.
DuPont offered a wide range of products to be used in low- and zero-VOC paint and coating applications, and particularly highlighted its Capstone fluorosurfactans line. According to the company, extensive new research conducted by DuPont scientists demonstrated that incorporating DuPont Capstone fluorosurfactants in both the grind and letdown phases can minimize the need for surfactant-based additives, while creating higher-performing paints and coatings.
Dow Coating Materials (DCM) launched Evoque Pre-Composite Polymer Technology. The company says it is a revolutionary development for paints and coatings and hopes to change the way formulators think about hiding and the use of titanium dioxide (TiO2). Evoque Pre-Composite Polymer Technology improves the particle distribution and light scattering efficiency of TiO2, facilitating improvements in hiding efficiency and allowing for up to 20 percent less TiO2 used in the formulation, the company said. Additional benefits include improved barrier properties such as stain and corrosion resistance.
BASF offered a broad range of solutions for demanding surfaces to the automotive and transportation coatings industry. With Basonat LR 9082 BASF introduced a new highly functional polyisocyanate that allows faster handling of the coated substrate. Basonat LR 9082 was developed for solvent-based applications and combines fast drying with fast hardness development. It is suitable for coating metal in the areas of automotive, industrial, furniture and flooring applications. BASF also highlighted its light stabilizer Tinuvin Carboprotect, which was developed to stabilize carbon-fiber-reinforced plastics, making it possible to visibly display the embedded carbon fibers. BASF also launched Paliocrom Brilliant Gold, the newest effect pigment in the Paliocrom Brilliant product family.
At BYK Chemie’s booth the company featured its innovative and environmentally friendly solutions for the coatings, printing ink and adhesives industries. The ‘green’ defoamer BYK-1740 was the newest addition to the Greenability product portfolio. This eco-friendly defoamer is comprised entirely of renewable raw materials and is completely VOC-free. Specifically developed for the formulation of cutting-edge green coating systems in the architectural coatings sector, BYK-1740 satisfies all applicable VOC standards around the world. BYK also launched the BYKJET product portfolio for inkjet applications, which includes additives for solvent-based as well as aqueous and radiation-curable inkjet ink systems. Also, BYK-415 is a newly developed liquid rheology additive for automotive and industrial coatings especially suited for this purpose.
Lanxess presented its comprehensive product portfolio under the motto “Pigments + Protection”. The showcased products included in particular Bayferrox red shades for paint and coating applications and yellow pigments with special properties.
Evonik launched an international Market Initiative at ECS 2011 with an investment of €338 million in R&D, 59 percent of which is earmarked for new products and technologies. To meet increasing demand from a large number of user industries, Evonik is investing heavily in expansion of existing capacities as well as new plants and technologies. The group plans to commission new isophorone and isophorone diamine plants in China in 2013, and July 2011 will see the groundbreaking ceremony for a new laboratory building at the Essen Goldschmidt site.
The next European Coatings Show takes place in the Exhibition Centre Nuremberg from March 19-21 2013, and the congress starts as always a day earlier on March 18.
At the European Coatings Show, Celanese Emulsions Polymers appointed Algol Chemicals as its distributor in Russia and the Ukraine for all its water-based binders into all end use applications. Representatives from both companies signed the agreement at the Celanese stand, followed by a toast, to emphasize the commitment of both parties to the paint and coatings industry in Russia.
Included 648 participants from 40 countries with some 150 papers in 25 sessions.
The European Coatings congress opened the day before the exhibition on Monday March 28, 2011, with the keynote lecture by Prof. Matthias Beller from Rostock University in Germany. The winner of the 1st Sustainable Chemistry Award showed that sustainability in chemical production is the key technology of the 21st century with his presentation titled, “Sustainable Chemistry: A Key Technology for the 21st Century”.
With an expertise in catalysis, Beller noted that sustainability is the greatest challenge of the 21st Century. Despite numerous important methodological advancements in all areas of chemistry, the industrial production of chemicals can be improved. He said currently more than 80 percent of all products in the chemical industry are made via catalysis. In this regard, the development of more efficient catalysts constitutes a key factor for achieving a sustainable production of all kinds of chemicals.
Beller explained that recently developed molecular-defined, as well as nanostructured catalysts, enable chemists to perform their organic syntheses more selectively and with improved economics. In addition, he touched upon the need for drastically improved catalysts for challenging “dream reactions” as well as the importance of chemistry for environmentally benign energy technologies.
Sustainability was also the central issue of the second keynote lecture by Dr. Erik Risberg, Jotun, Norway. He discussed ways to improve sustainability in the coatings industry. He noted important aspects related to sustainability including the choice of raw materials and their production, the manufacturing of the product itself, logistics throughout the supply chain, protection for the end user, the removal process and waste treatment.
The European Coatings Award for the best Conference Paper was also presented on the first day of the European Coatings Congress to Dr. Marc Entenmann’s team from the Fraunhofer Institute for Manufacturing Engineering and Automation. The paper entitled, “Corrosion Protection with Nanoscale Anticorrosive Pigments in Coatings,” describes the effects of reducing the particle size of corrosion protection pigments. The jury based its decision on the outstanding way in which the paper shows an approach to solving one of the industry’s biggest and most cost-intensive problems: the corrosion of steel. The paper was co-authored by Heinz Greisiger, Roman Maurer and Thadeus Schauer.
Another highlight of the conference occurred when Dr. Sonja Schulte, editor in chief, science and technology, for the European Coatings Journal, presented results of a delegate survey that looked at future trends in the paint and coatings industry. Waterborne technology was the clear leader when delegates were asked which technologies are the most important for future development. Functional/smart coatings came in second, followed by powder, high solids and UV/EB curing technology. Market demands was the number-one driver of R&D activities, followed by care/responsibility for society, raw material prices and legislation. Delegates also answered that binders/resins are the raw material class that will lead the effort to develop renewable products, followed by additives, fillers and pigments.
Coating experts in America can meet as soon as 2012, when the American Coatings SHOW and American Coatings CONFERENCE take place in the Indianapolis Convention Center from May 8-10 and 7-9, 2012 respectively. For more information visit www.american-coatings-show.com.