Held in partnership with the American Coatings Association (ACA) and Vincentz Network – the organizer of the European Coatings Show and Conference – the American Coatings Show and Conference (ACS/ACC) is an exhibition and technical conference designed as a sister event to the European event. The conference is a three-day event providing a forum for the foremost scientific minds in the industry, featuring scientific papers and speakers. The show is a marketplace for presentation of products and services for the production of high-grade and competitive paint and coatings.
Coatings World interviewed a number of ACS exhibitors, who were looking forward to a successful event.
Evonik plans to showcase its depth of technical expertise and its strategic approach to coatings solutions, the “One partner. Many experts.” campaign. “This approach allows us to deliver integrated solutions to the paints and coatings industry,” said a spokesperson for Evonik Coating Additives. “We also plan to promote new products and technologies offered by our five participating business lines: Coating Additives, Crosslinkers, Coating and Adhesive Resins, Acrylic Monomers, and Functional Silanes.”
According to Jeff Carr, director, technical sales and marketing at Active Minerals, ACS is a great opportunity to see the coatings industry as a whole, learn more about its needs and what is influencing different market segments.
“In the process, we make meaningful new contacts that expand our customer relationships, develop new prospects and gain marketing and technical insights from other suppliers,” Carr continued. “It is also an opportunity to gather our direct and distributor sales teams in one place and, using the energy of the show, have focused discussions about market trends and ways we can increase value to our customers. As a global company, we especially appreciate the international visitors and the opportunities they bring. “
Active Minerals International is sponsoring an exhibit at booth #764. “We look forward to meeting our customers, learning of their interests and needs, and sharing our new technical information,” said Carr. “In the past few years there has been a strong global demand for our Min-U-Gel attapulgite thixotropic thickeners and suspension agents. This has been magnified by supply disruptions by more than one of our competitors. We are here to assure the coatings market that we will continue to have a stable and ample supply of high quality attapulgite products for many decades to come. In fact, we have just now completed a 40 percent capacity expansion that is in direct response to this increased global demand. Equally important is that our mining operation, which won reclamation awards from the Georgia Mining Association six years in a row, is well positioned to meet the global demand for high-quality gellant crude for several decades.”
For Clariant, the American Coatings Show provides a close setting to meet with customers from across the globe in a great venue. “This week gives us a chance to share our latest innovations with a wide audience of attendees who participate in our educational sessions and visit our booth in search of the next innovation to adapt to their portfolio,” said Brandon Devis, director of sales and marketing, Coatings North America, Clariant.
Clariant’s plans for the show include the following:
- Regional launch for pioneering multifunctional neutralizing agent for ecolabel certified paints, Genamin Gluco 50
- Spotlight on additives improving safety and performance
- Pigment dispersions offering sustainability and new functionality and design freedom
“Visitors to the Clariant booth # 2531 will also be able to experience our virtual reality color galaxy,” said Devis. “We have three technical experts speaking during the conference: Genamin Gluco 50: Wednesday April 11, 12.30-1pm Session 15: Bio-based paints; Durable & low VOC Colorants for UV Cured Coatings: April 10, 12-12.30pm Session 7: Radiation curing and Improving the Weathering of Epoxy Based Coatings: April 10, 5-5.30pm Session 11: Epoxy Coatings.”
“Exhibiting at the ACS is an effective way to gain a deeper understanding of the coatings value chain,” said Dan Weinmann, market development manager coatings, Americas, Hexion Inc. “This show energizes our coatings commercial team and their ideas, as well as strengthens Hexion’s relationships within the industry, from our long term partners to the new companies that are just beginning their partnership with us. The booth becomes a focal point for connecting customers’ needs with Hexion’s high performance products and solutions. This year is particularly special for Hexion as we are celebrating the 75th year of epoxy resins and continued partnership with our customers.”
Hexion’s plans at the American Coatings Show are to listen to its customers, understand their challenges and their needs and collaborate to grow their business. “As a market development manager, I am very excited to introduce several new high performance products to the coatings industry” Weinmann said. “Personally, I am very happy to reconnect with good friends from the industry, as well as, to introduce Hexion to new contacts.
“The American Coatings Show is the most significant coatings show in North America and attracts a very large and diverse group of coatings professionals from throughout the world,” said Barbara Nothstein, marketing and communications at Brenntag North America Inc. “Many of our existing and prospective customers and suppliers will be attending the show and it’s a perfect opportunity to network with all of them in one location. The show provides a great platform to showcase not only Brenntag’s product portfolio, but also the many value-add services and innovative solutions we provide.”
Brenntag has significantly elevated its focus on this show compared to the past. “We have expanded our booth size and invested in much more marketing and advertising to promote our presence through two new outlets including Coatings World,” said Nothstein. “We have also taken a show sponsorship position. We have over 40 employees attending the show from all levels including top management, sales and marketing, and technical support personnel. Lab chemists and field tech support personnel will be on-hand ready to answer questions and discuss solutions. We also have scheduled technical talks at 10am and 2pm all three days of the show. We look forward to meeting customers and vendors at our booth #1749.”
Shenzhen Jiadida New Material Technology Co., Ltd, a leading specialty chemicals distributor in China with sales revenue of 350 million CNY and a product portfolio of special epoxy resin/curing agents, liquid rubber toughener, hydrocarbon resin, waterborne additives, special polyol of polyurethane and ployaspartic resin will be exhibiting at ACS.
According to a company spokesperson, “the ACS is a good platform for us to look for partners/suppliers who produce special chemicals in epoxy and polyurethane applications and want to establish and expand their business in China.”
For Shamrock Technologies, the ACS is the premier platform for the coatings industry to gather and exchange updates and connect in a focused three day timeframe. “Suppliers have the opportunity to showcase their latest product offerings, and meet up with customers needing the solutions for current challenges,” said Joon Choo, vice president of Shamrock Technologies. “Shamrock's global platform and capabilities to co-develop and deliver products locally will be the key message we are presenting at this show. We will have our technical team looking to interact with drivers and developers to frame the next series of new products to meet emerging needs of the market.”
Unimin, a member of the Sibelco group, is a regular exhibitor of the American Coatings Show. For Unimin, the key benefits are being able to meet with customers and prospects and showcase new products and technologies it has been working on. According Julia Lopez, marketing communications specialist at Unimin, the American Coatings Show is a great forum to share and learn about innovations in the coatings industry. Located at booth # 1871, we are excited to update our customers and inform visitors about the solutions available from Unimin for the paint and coatings industry as well as to explain how our capabilities can be leveraged to meet ever-increasing performance and regulatory requirements.”
Dave Grabacki, president of keim additec suface USA noted that his company’s involvement at the ACS is a very important part of its overall marketing plan. “The exposure and name recognition we gain are quite valuable,” he said. “The ACS gives us the opportunity to network with industry leaders and technical decision makers, affording us the opportunity to introduce new products and technologies. Our Booth 1367, is 50% larger than in 2016, giving us the important visibility we need. Leading our technical team will be our U.S. Technical Director, Dr. Saif Ansari. Saif will be joined along with several of our chief technical colleagues from Germany.”
Brian Wolfenden of GTI Graphic Technology, Inc. said he will use ACS to talk to new and existing customers, build the brand in the coating segment and capture sales leads. “The main benefit is that it allows us to meet with new and existing customers. GTI sells standard compliant light booths for the visual appraisal of colors. When a prospect visits our booth it allows us to demonstrate how different light sources will affect the color that the observer sees. This visual inspection helps coating professionals to develop colors, tones, and effects that will align with current consumer trends.”
One of the key benefits of exhibiting/attending the AC Show is to see such a variety of companies and customers from all over the world under one roof. “The show holds the highest concentration of our key customers,” said Tiffany Stolzenfeld, director of sales and marketing at American Machining, Inc. & CYGNET. “It is a very well attended show both with regard to exhibitors and attendees. It opens global opportunities for us to introduce products and services to companies which would be difficult to connect with across the globe.”
“During the show we plan to showcase both of our companies together,” she noted. “One, AMI builds products & parts for paint/coatings customers all over the world; and Cygnet, our sister company, provides cleaning, repairs and restoration for paint/coatings customers. The two businesses have a symbiotic relationship that allows our customers to receive full service fleet maintenance of their IBC containers and parts. In our booth, we will feature samples of the products we build and create, as well as videos to demonstrate the cleaning and repair services we provide. In addition, we are participating in additional marketing opportunities offered during the show such as meter boards displaying our company logo and location, and sponsoring one of the conference breaks. I believe both of these efforts will assist to create awareness of our businesses, as well as direct traffic to our booth. We are also offering a special give away for attendees who want to provide their business cards, there will be a drawing at the end of the show and they could be the lucky winner of a drone.”
Alex Jiang, marketing manager Paints & Coatings, NAFTA, Lonza noted that the show is a great opportunity to stay in touch with the market and gain a better understanding of customer needs, as well as highlight product and service offerings to customers within the paint and coatings industry.
“ACS is the largest trade show focused on coatings in North America,” said John Hurban, vice president and managing director, Americas, Michelman. “ACS is also important for Michelman because we get to meet with top coatings development decision-makers for a high-level exchange of information as well as relationship building. Michelman has made progress in establishing itself not just as an additive supplier but also as a developer of waterborne coatings solutions. We deeply value collaboration by working with our customers to help them overcome their challenges. We are looking to leverage our expertise in both polymer design and surface / interface modification to develop new and/or deeper partnerships that further deliver unique and optimized solutions to the industry and our customers.”
Exhibiting at the American coatings Show is key for Vencorex. “This is the most important show for the Americas zone,” said Sandrine Nabet, marketing communication manager at Vencorex France. “This is the place to be to meet our customers not only from North America and Latin America, but also many of our global customers. It is in line with our presence at ECS.
Our plans are to meet with and focus on our customers’ needs and expectations. Vencorex also wants to continue to promote its brand globally and the ACS is a platform identified to do this. Dr. Rolf Klucker will present on Thursday 12th of April the « Impact of poly-isocyanate cross-linkers on aliphatic polyurea coatings.
What’s New on the Show Floor?
Visitors to the ACS will have a wide variety of products, services and new technologies to learn about.
Evonik’s Coating Additives business line is promoting several new products and technologies at this year’s ACS.
• SURFYNOL 355 & AIRASE® 5355 / 5655 / 4655 – New specialty additives for use in food-contact packaging. Originally developed by Air Products, the new defoamers and surfactant offer outstanding performance and comply with the requirements of the relevant regional and national regulatory authorities in many countries.
• TEGO AddBond LP 1600 / LP 1611 – New liquid adhesion resins that lower the VOC content of coatings. These new adhesion resins have excellent flow properties and are suitable for food contact. They reduce viscosity without increasing the VOC content of the coating. This combination allows for their use in high solids applications.
• High-Throughput Equipment – Evonik’s new HTE system enables fully automated testing of coating formulations, which shortens the search for the optimum formulation. Visit our booth to experience a 360° view of the system.
Active Minerals is introducing two new products: Acti-Gel 208 rheology modifier is an advanced technology in mineral-based additives that provides superior suspension. It allows an increase in solids, without raising viscosity, and still provide good flow & leveling. Its low dosage and easy dispersion makes it an ideal post-add fix for syneresis and stability problems without changing rheology. Acti-Min PG air-float kaolin extender pigment can provide more TiO2replacement at a lower cost than some standard water-washed kaolins and maintain a higher sheen and gloss.
“Another focus of our exhibit is our Min-U-Gel 400 rheology modifier and suspension agent. Its tried-and-true, consistent performance has served a wide variety of coatings for many decades providing multiple benefits, like excellent flow and leveling, syneresis control and in-can stability,” said Carr.
Clariant will introduce its new product innovation Genamin Gluco 50 to the regional market. Genamin Gluco 50, designed as a 3 in 1 neutralizing agent, offers a combination of VOC/SVOC-free, label-free, renewable content and multifunctional performance, while creating opportunity to improve paint characteristics, beyond the pH-value and system stabilization of a standard neutralizer, and reduce additive use.
“Biocide-free paint systems are mineral-based which contributes to a healthier indoor climate by offering better vapor permeability and are inherently less allergenic,” said Jeff McManus, head of sales CCC, Industrial & Consumer Specialties at Clariant.“Clariant has recently launched two new advanced stabilizers, Dispersogen SPS and Dispersogen SPV for use in biocide-free paints, which offer performance advantages by increasing the paint’s lifetime, or storage stability, as well as improving the paint’s handling properties.”
“We will also be promoting color… and where it is going… Clariant’s 2019 global Automotive Trendbook presents the color areas that will play a role in the automotive industry in the future,” McManus continued. “The collection of automotive styling shades in the Automotive Trendbook is based on Clariant’s color know-how and observations of social trends, topics and industry developments. The Trendbook includes analysis of color popularity and offers innovative solutions based on its organic pigments. Clariant is one of only a few pigment producers worldwide spearheading color trend forecasting for the automotive industry. The focus of our 2019 automotive styling is Marine Magic… colors above and below the water.”
Clariant exhibits a broad technology base, which provides a variety of performance additives including: APEO-free wetting agents, label-free dispersing agents and stabilizers, low VOC humectants, emulsifiers for emulsion polymerization and components for the synthesis of rheology modifiers and leveling agents.
“And we will also be promoting our line of performance additives,” McManus noted. “Ceridust 8090 and Ceridust 8091 improves scratch and mar resistance and provides ‘natural wood’ touch. Exolit AP 435 provides a prolonged shelf life for water-based intumescent flame retardant coatings. AddWorks LXR 308 light stabilizer for car refinish and wood coatings with superior weathering performance, non-interacting in UV curing system and with metallic catalysts. Hostavin TB-03 light stabilizer solution for high performance coatings, compatible with solvent and waterborne formulations, toluene and xylene free. Hostavin 3070 is a high molecular weight HALS with excellent thermal stability, low volatility, excellent resistance to migration and extraction, no hazardous substances and EU Ecolabel compliant.”
Several new products from the Epoxy Specialties business will be featured at Hexion’s booth (#2348). On display will be EPOSILTM Resin 5550 – for protective coatings with superior weatherability and improved long-term durability. This new hybrid epoxy resin is also suitable for anti-graffiti or higher temperature resistant coatings.
“We are introducing the newest member of our EPI-REZTM family of epoxy dispersions designed for metal or concrete coatings with less than 50 grams/liter VOC,” said Weinmann. “We also have a unique amine curing agent with lower viscosity and improved reactivity that can yield a flexible epoxy system with 100 – 135% elongation. A variety of other products and technology solutions from Hexion’s VersaticTM Acids and Phenolic Specialty Resins business units will be on display at our booth.”
Brenntag will be presenting its full ACES portfolio. Among the products, the company is featuring polyether polyols for broad urethane applications, acrylic emulsion polymers with excellent film-forming properties for adhesive formulations, low VOC glycol ether plasticizer coalescent materials, hydrogenated hydrocarbon resins used in adhesives and coatings applications, new foam control and slip/leveling additives, molecular sieves for moisture scavenging applications and benzoate plasticizers for phthalate replacement.
Shamrock Technologies will be profiling its new products for the various applications it serves, including powders and dispersions for the wood, powder, can and coil coatings segments. “We will also showcase the texturing additives for a variety of substrates in line with the growing demand for different looks and feel of surface coatings,” added Choo.
Unimin will be showcasing mineral fillers improving coatings durability, optical, and mechanical performance, including:
• Minex functional filler and extenders
• Imsil microcrystalline silica
• Snobrite white kaolin fillers and extenders
• Portafill A ATH fillers
• HiFill calcium carbonate fillers
• Granusil mineral fillers
• Portaryte B barite fillers.
keim additec surface will introduce the ULTRALUBE E-325 – a wax emulsion for improving early water resistance of lacquers and paints. Nonionic ULTRALUBE® E-325 leads to stronger early-water resistance than similar but anionic stabilized paraffin wax additives. SILCONA offers a range of silicone free and silicone-based additives. New SILCO OZ 100 retards water within the film without negative influence on final properties e.g. dirt pick up – stain resistance – while extending the open-time. CERONAS New, easy-to-incorporate micronized mju:wax 7902 is a polymeric wax improving different surface properties in aqueous coating systems. Matting performance and improved scratch resistance at a water based PU/acrylic clearcoat formulation utilizing new mju:wax 7902.
GTI will demonstrate a range of products from its color and appearance portfolio, including the:
• MiniMatcher-4e: A desktop viewer with a viewing area of 14.25” h x 24” w x 16 d”. Includes five light sources, a built-in daylight timer, an illuminated push button control, and one touch automatic light source sequencing.
• MiniMatcher-2e: A desktop viewer with three light sources and a viewing area of 13” h x 18” w x 10 d”. UV available as an option. Uses individual rocker switches for each source.
• CMB-2540: The top of the line viewer is available as a desktop model or with a floor stand. A range of storage options are also available. The CMB-2540 has a viewing area of 25” h x 40” w x 25” d. It includes five light sources, ColorGuard lamp monitoring, an illuminated push button control, and one touch automatic light source sequencing.
• Simultaneous Color Viewer: Designed to help detect metamerism and color harmony by allowing a side-by-side comparison under four light sources. A UV light allows for the detection of optical brighteners. A spring loaded platform allows for thicker materials.
All of GTI’s color matching systems meet the ASTM D1729, SAE J361, and ISO 3668 compliance standards for color viewing and have a CIE rating of B/C based on CIE Publication 51, one of the highest in the industry. All products ship with a certificate of conformance (NIST traceable).
This year American Machining, Inc. & CYGNET have expanded the size of its booth so that they can display additional samples of its products. “We have a couple of containers we will be displaying, along with a variety of mixers, drives, impellers and parts,” said Stolzenfeld. “Specifically, we have a new patent pending mixer for poly containers, the Poly Ship-n-Mix, which allows customers to ship containers with the appropriate impeller inside the container during transit. The impeller is lightweight, DOT certified, vented, and seals the contents of the container. This provides ease of use for our customers and can be adaptable to a variety of mixer drives. This mixer is state of the art….and the only one like it currently on the market.”
Lonza will be highlighting its MIT-Free product portfolio in light of the new regulatory changes in Europe and introducing its new MIT-Free preservative Proxel Spektra.
Michelman is introducing its new waterborne surface additive, Michem Wood Coating 44 for use in exterior wood stains and sealants at ACS 2018. “This new low-VOC topical wood treatment sets the water resistance standard and helps produce wood coatings with excellent weatherability characteristics,” said Hurban. “This solution imparts outstanding water beading, along with excellent water and swell resistance. This superior water resistance helps to improve surface aesthetics by slowing mold and fungal growth. Additionally, it penetrates deep into wood substrates and poses no re-coatability issues. Suitable for softwood, it helps produce a natural surface appearance as well as extends the look and use of outdoor wood furniture.”
Michelman is also highlighting two of its versatile Michem Emulsions. This versatile family of solutions adds value to a wide range of markets including paint and coatings, fiberglass, inks and OPVs, floor care, wood finishes, automotive care products, building products, carpets, die lubricants, fruit and vegetable coatings, textiles, and urethane foam. Michem Emulsion 67235 is a phenol free additive best used in water-based coatings where improved slip, rub resistance, hardness and/or block resistance is needed. It has proven very effective for mar resistance in floor polish formulations, as well as mar resistance and shine in car polish formulations. Michem 62330 is fine particle sized emulsion that provides excellent water repellency, corrosion resistance, block resistance and lubricity when added to varnishes and other coatings.
The Vencorex team will be promoting its well-known Tolonate and Easaqua products range with a specific focus on the recently launched Easaqua X D 870, which is dedicated to waterborne polyurethane.