• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Research
    • Markets & Technologies
    • Raw Materials
    • Top Companies
    • Directories
    • Jobs
    • Events
    • Microsites
    • More
  • Magazine
  • News
  • Research
  • Markets & Technologies
  • Raw Materials
  • Top Companies
  • Directories
  • Jobs
  • Events
  • Microsites
  • Current / Back Issues
    Features
    Business Corner
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    World Reports
    eBook
    Top Features
    Biocides Market Outlook - 2027

    Lab & Testing Equipment Directory

    Aerospace Coatings

    Resins Update

    Coatings World Q&A: Eileen Weber of allnex
    Breaking News
    Online Exclusives
    Distributor News
    Financial News
    Paint & Coatings Manufacturer News
    People In the News
    Price Increases
    Product News
    Raw Materials & Equipment
    Video Bites
    Suppliers News
    Live From Shows
    Top News
    PPG Sets Goals to Reduce Greenhouse Gas Emissions, Unveils 2021 ESG Report

    Birla Carbon to Present Sustainable Carbon-based Solutions at PaintIndia 2022

    BTC Europe, NXTLEVVEL Biochem to Distribute Biobased & Biodegradable Solvents in Europe

    Nouryon Issues 2021 Sustainability Report

    PPG’s Diane Kappas Recognized as ‘Woman of Influence’ by Pittsburgh Business Times
    Top Companies report
    Market Research
    White Papers / Tech Papers
    Technical Papers
    Product Spec Sheets
    World Reports
    Adhesives and Sealants
    Aerospace Coatings
    Architectural Coatings
    Automotive Coatings
    Automotive Refinish
    Business Operation
    Color Trends & Forecast
    Construction Chemicals
    Corrosion Control
    Industrial Coatings
    Laboratory Equipment
    Marine Coatings
    Market Trends & Forecast
    Powder Coatings
    Production Equipment
    Radcure Coatings
    Special Purpose Coatings
    Wood Coatings
    "Green" Coatings

    BEHR Launches COPPER FORCE Interior Paint

    BASF Launches Ultradur B4335G3 HR HSP

    Sika Acquires United Gilsonite Laboratories

    Highlands and Rust-Oleum Announce Partnership

    PPG ENVIROCRON LUM Retroreflective Coating Illuminates New Lyft E-bikes
    Additives
    Binders
    Pigments
    Solvents

    Birla Carbon to Present Sustainable Carbon-based Solutions at PaintIndia 2022

    BTC Europe, NXTLEVVEL Biochem to Distribute Biobased & Biodegradable Solvents in Europe

    Nouryon Issues 2021 Sustainability Report

    BASF to Increase Prices for Select Polyalcohols in North and South America

    AGM Secures Exclusive Distribution Agreement with Indian Partner, Imkemex
    Company Capabilities
    Buyers Guide
    Distributor Guide
    Add New Company
    International Buyers Guide Companies
    Shepherd Color Company, The

    Siltech Corporation

    Clariant Additives

    Active Minerals

    Pilot Chemical Company
    Industry Events
    Webinars
    Live From Show Event
    Top Events
    Utech Las Americas 2022

    CPCA Annual Conference

    PAINTINDIA 2022 Exhibition

    Southern Society for Coatings Technology Annual Meeting and Technical Conference

    UTECH Middle East/Africa Foam & Polyurethane Expo
    Companies
    White Papers/Tech Papers
    Product Spec Sheets
    Equipment
    Literature/Brochures
    Videos
    International Buyers Guide Companies
    Shepherd Color Company, The

    Siltech Corporation

    Clariant Additives

    Active Minerals

    Pilot Chemical Company
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Business Corner
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Directories
      • Buyers Guide
      • Distributor Guide
      • Corporate Capabilities
      • Trade Associations
      • Add Your Company
    • Markets & Technologies
      • Adhesives and Sealants
      • Aerospace Coatings
      • Architectural Coatings
      • Automotive Coatings
      • Automotive Refinish
      • Business Operation
      • Color Trends & Forecast
      • Construction Chemicals
      • Corrosion Control
      • Industrial Coatings
      • Laboratory Equipment
      • Marine Coatings
      • Market Trends & Forecast
      • Powder Coatings
      • Production Equipment
      • Radcure Coatings
      • Special Purpose Coatings
      • Wood Coatings
      • "Green" Coatings
    • Raw Materials
      • Additives
      • Binders
      • Pigments
      • Solvents
    • World Reports
      • Africa Report
      • India/Asia Pacific Report
      • China Report
      • Europe Report
      • Latin America Report
      • Market Research
      • Russian Report
    • Top Companies
    • Online Exclusives
    • Slideshows
    • Experts Opinions
    • Blog
    • eBook
    • Infographics
    • Videos
    • Podcasts
    • Whitepapers
    • Jobs
    • Microsites
      • Companies
      • White Papers/Tech Papers
      • Product Spec Sheets
      • Equipment
      • Literature/Brochures
      • Videos
    • Events
      • Industry Events
      • Live From Show Event
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Online Exclusives

    BASF's Colors & Effects Introduces Stir-in Pigment for Automotive Coatings

    ...

    BASF
    BASF
    Paul Verhoeven (Courtesy BASF)
    BASF
    BASF
    Pigment comparison (Courtesy BASF)
    Related CONTENT
    • Sun Chemical Launches Two-Wheeler Color Presentation & Lumina Royal Sienna for the Coatings Market
    • PPG To Launch PPG LINQ End-to-End Digital Solution for Global Refinish Industry
    • MIPA Takes Over Business Segment from Klumpp Coatings
    • PPG Begins Automotive OEM Sealants Production in Morocco
    • Carlos Hernandez to Manage Orion Carbons’ NJ Lab
    04.04.18
    BASF, a year to the day after announcing its partnership with Landa Labs, held an exclusive media call to discuss its new eXpand! RED EH 3424 pigment for the automotive coatings market.
     
    “This is the first product of a new generation of products,” said Paul Verhoeven, eXpand! business leader at BASF.“These products are based on totally new technology.”
     
    The first stir-in pigment for automotive coatings will be on display at the American Coatings Show, which is slated for April 10-12 in Indianapolis.
     
    “We focused on developing pigments in new forms,” Verhoeven said. “We have the ability to make and produce pigments and supply them in a different form.”
     
    According to Verhoeven, this pigment is easy to handle and features low scattering and high transparency properties – giving it a glossy appearance – as well as high tinting strength.
     
    “You simply stir the pigments into a binder,” Verhoeven said. “This reduces production times and costs.
     
    “Milling can be a time consuming and difficult step,” he continued. “With eXpand! you just have to stir it in. It is much quicker and much easier. This leads to reduced dispersion costs, reduced working capital and increased production capacity. You don’t need the milling equipment [or a] pigment powder inventory.”
     
    Verhoeven dubbed eXpand! “an important part of our innovation pipeline” and said there is “very high” interest in the product.
     
    The exclusive agreement – struck during the European Coatings Show – allowed BASF to employ Landa’s revolutionary nano-pigment technology in a new portfolio of easy dispersible ultra-high transparency pigments marketed under the Colors & Effects brand, per Lisa Gentile, manager, Global Communications and Branding, BASF.
     
    While the plan is to expand the product’s application, “We had to start somewhere,” Verhoeven said.
     
    “This is certainly our idea,” he noted, “[but there is a] big demand for such an improvement in the automotive coatings industry.”
     
    The eXpand! business leader sees potential in the industrial coatings market.
     
    Currently, eXpand! is made for waterbased applications and only available in red.
     
    However, “We plan to cover the whole color space,” Verhoeven said.
     
    BASF is actively working on some “select” pigments, Verhoeven said, and BASF will determine which product to launch next “depending on R&D progress and customer feedback.”



     
    Related Searches
    • red
    • basf
    • automotive coatings
    • coatings
    Related Knowledge Center
    • Automotive Coatings
    • Pigments
    Suggested For You
    Sun Chemical Launches Two-Wheeler Color Presentation & Lumina Royal Sienna for the Coatings Market Sun Chemical Launches Two-Wheeler Color Presentation & Lumina Royal Sienna for the Coatings Market
    PPG To Launch PPG LINQ End-to-End Digital Solution for Global Refinish Industry PPG To Launch PPG LINQ End-to-End Digital Solution for Global Refinish Industry
    MIPA Takes Over Business Segment from Klumpp Coatings MIPA Takes Over Business Segment from Klumpp Coatings
    PPG Begins Automotive OEM Sealants Production in Morocco PPG Begins Automotive OEM Sealants Production in Morocco
    Carlos Hernandez to Manage Orion Carbons’ NJ Lab Carlos Hernandez to Manage Orion Carbons’ NJ Lab
    Tohpe Tohpe
    Berlac Group Berlac Group
    Asahipen Asahipen
    PPG Appoints Melissa Wills as VP, Finance Administration PPG Appoints Melissa Wills as VP, Finance Administration
    PPG Experts to Showcase Future of Automotive Color Styling, Application Technology at Surcar Europe PPG Experts to Showcase Future of Automotive Color Styling, Application Technology at Surcar Europe
    Titanium Dioxide Market to Register 8.3% CAGR from 2021-28: Grand View Research Titanium Dioxide Market to Register 8.3% CAGR from 2021-28: Grand View Research
    Clariant Releases New Automotive Styling Shades 2025 Trendbook Clariant Releases New Automotive Styling Shades 2025 Trendbook
    PPG Completes Wörwag Acquisition PPG Completes Wörwag Acquisition
    PPG Invests $13 Million to Expand Capacity, Enhance R&D at Jiading Site PPG Invests $13 Million to Expand Capacity, Enhance R&D at Jiading Site
    PPG Innovation Named Finalist For Automotive News PACEpilot Award PPG Innovation Named Finalist For Automotive News PACEpilot Award

    Related Content

    • Breaking News | Color Trends & Forecast | Industry News | Pigments
      Sun Chemical Launches Two-Wheeler Color Presentation & Lumina Royal Sienna for the Coatings Market

      Sun Chemical Launches Two-Wheeler Color Presentation & Lumina Royal Sienna for the Coatings Market

      Featuring Sun Chemical’s recent product innovations, the program highlights chromatic and matte mono-coat shades.
      09.15.21

    • Automotive Refinish | Breaking News | Paint & Coatings Manufacturer News | Product news
      PPG To Launch PPG LINQ End-to-End Digital Solution for Global Refinish Industry

      PPG To Launch PPG LINQ End-to-End Digital Solution for Global Refinish Industry

      Connectivity platform exclusively designed to improve customer experience, partner relationships and internal body shop operations.
      09.03.21

    • Breaking News | Paint & Coatings Manufacturer News
      MIPA Takes Over Business Segment from Klumpp Coatings

      MIPA Takes Over Business Segment from Klumpp Coatings

      Klumpp has been developing coatings for the flooring and furniture industry for more than 100 years.
      08.24.21


    • Breaking News | Paint & Coatings Manufacturer News
      PPG Begins Automotive OEM Sealants Production in Morocco

      PPG Begins Automotive OEM Sealants Production in Morocco

      PPG begins automotive OEM sealants production in Morocco
      08.12.21

    • Breaking News | People in the News
      Carlos Hernandez to Manage Orion Carbons’ NJ Lab

      Carlos Hernandez to Manage Orion Carbons’ NJ Lab

      Hernandez is senior technical marketing manager with Orion.
      08.05.21

      Trending
      • BASF Launches Ultradur B4335G3 HR HSP
      • BEHR Launches COPPER FORCE Interior Paint
      • BEHR Launches COPPER FORCE Interior Paint | Coatings World
      • Asian Paints Reports 4Q, Full Fiscal Year 2022 Results
      • BASF Launches Ultradur B4335G3 HR HSP | Coatings World
      Breaking News
      • PPG Sets Goals to Reduce Greenhouse Gas Emissions, Unveils 2021 ESG Report
      • Birla Carbon to Present Sustainable Carbon-based Solutions at PaintIndia 2022
      • BTC Europe, NXTLEVVEL Biochem to Distribute Biobased & Biodegradable Solvents in Europe
      • Nouryon Issues 2021 Sustainability Report
      • PPG’s Diane Kappas Recognized as ‘Woman of Influence’ by Pittsburgh Business Times
      View Breaking News >
      CURRENT ISSUE

      May 2022

      • Biocides Market Outlook - 2027
      • Lab & Testing Equipment Directory
      • Aerospace Coatings Market

      Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
      You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

      • About Us
      • Privacy Policy
      • Terms And Conditions
      • Contact Us

      follow us

      Subscribe
      Nutraceuticals World

      Latest Breaking News From Nutraceuticals World

      Alkemist Labs Announces Alkemist Assured Seal and Next Generation Transparency Reports
      GC Rieber Foundations Expand Philanthropic Efforts
      Danone Celebrates 10th anniversary of Grant Program for Probiotics Research
      Coatings World

      Latest Breaking News From Coatings World

      PPG Sets Goals to Reduce Greenhouse Gas Emissions, Unveils 2021 ESG Report
      Birla Carbon to Present Sustainable Carbon-based Solutions at PaintIndia 2022
      BTC Europe, NXTLEVVEL Biochem to Distribute Biobased & Biodegradable Solvents in Europe
      Medical Product Outsourcing

      Latest Breaking News From Medical Product Outsourcing

      Kilo Health Invests 500,000 Euros in Pulsetto
      China to Strengthen Robotic Surgical Market With Second 5-Year Plan
      First Patient Enrolled in Alucent Biomedical's Vascular Scaffolding Clinical Trial
      Contract Pharma

      Latest Breaking News From Contract Pharma

      Corealis CDMO Completes Deal with ArchiMed
      Piramal Pharma Solutions Upgrades Oral Solid Dose Capabilities
      Steriline Robotic Applications to Improve Quality in Drug Primary Packaging
      Beauty Packaging

      Latest Breaking News From Beauty Packaging

      Men’s Skincare Market to Hit $13 Billion by End of 2022
      Estée Lauder Promotes Gibu Thomas to EVP, ELC Online
      HipDot Launches Girl Scout Cookie Collection
      Happi

      Latest Breaking News From Happi

      Consumer Dermatology Company Dermala Introduces Second Microbiome-Powdered Line of Products for Eczema-Prone Skin
      Duke Cannon Supply Co. Inks Five-Year Deal As Official Grooming Partner of Army-Navy Football Game
      Croda Achieves Highest Carbon Management Level in Ecovadis’ New Carbon Scorecard
      Ink World

      Latest Breaking News From Ink World

      Weekly Recap: Zeller+Gmelin, Sun Chemical and Kornit Top This Week’s News
      Nazdar Celebrates 100 Years with a New Look
      hubergroup Chemicals Exhibits at Paint India for First Time
      Label & Narrow Web

      Latest Breaking News From Label & Narrow Web

      AWA to host 22nd Global Release Liner Industry Conference & Exhibition
      Domino assists Grace Label with supply chain disruptions
      Rotocon wins AI Business Excellence Award
      Nonwovens Industry

      Latest Breaking News From Nonwovens Industry

      Thorne Relaunches Gut Health Test with Microbiome Wipe
      Thinx Names Meghan Davis as CEO
      Kimberly-Clark Reportedly Examining Sale of Latin American Tissue
      Orthopedic Design & Technology

      Latest Breaking News From Orthopedic Design & Technology

      James W. Stone Named AANA President
      Tom Hedman Named Senior Principal Scientist at Spinal Simplicity
      ODT's Most Read Stories This Week—May 21
      Printed Electronics Now

      Latest Breaking News From Printed Electronics Now

      Weekly Recap: Graphene Flagship, Japan Display and LG Display Top This Week’s Stories
      Evonik Launches New Processing Aids for PV Wafer Cutting
      NREL Creates Highest Efficiency 1-Sun Solar Cell

      Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

      AD BLOCKER DETECTED

      Our website is made possible by displaying online advertisements to our visitors.
      Please consider supporting us by disabling your ad blocker.


      FREE SUBSCRIPTION Already a subscriber? Login