04.04.18
BASF, a year to the day after announcing its partnership with Landa Labs, held an exclusive media call to discuss its new eXpand! RED EH 3424 pigment for the automotive coatings market.
“This is the first product of a new generation of products,” said Paul Verhoeven, eXpand! business leader at BASF.“These products are based on totally new technology.”
The first stir-in pigment for automotive coatings will be on display at the American Coatings Show, which is slated for April 10-12 in Indianapolis.
“We focused on developing pigments in new forms,” Verhoeven said. “We have the ability to make and produce pigments and supply them in a different form.”
According to Verhoeven, this pigment is easy to handle and features low scattering and high transparency properties – giving it a glossy appearance – as well as high tinting strength.
“You simply stir the pigments into a binder,” Verhoeven said. “This reduces production times and costs.
“Milling can be a time consuming and difficult step,” he continued. “With eXpand! you just have to stir it in. It is much quicker and much easier. This leads to reduced dispersion costs, reduced working capital and increased production capacity. You don’t need the milling equipment [or a] pigment powder inventory.”
Verhoeven dubbed eXpand! “an important part of our innovation pipeline” and said there is “very high” interest in the product.
The exclusive agreement – struck during the European Coatings Show – allowed BASF to employ Landa’s revolutionary nano-pigment technology in a new portfolio of easy dispersible ultra-high transparency pigments marketed under the Colors & Effects brand, per Lisa Gentile, manager, Global Communications and Branding, BASF.
While the plan is to expand the product’s application, “We had to start somewhere,” Verhoeven said.
“This is certainly our idea,” he noted, “[but there is a] big demand for such an improvement in the automotive coatings industry.”
The eXpand! business leader sees potential in the industrial coatings market.
Currently, eXpand! is made for waterbased applications and only available in red.
However, “We plan to cover the whole color space,” Verhoeven said.
BASF is actively working on some “select” pigments, Verhoeven said, and BASF will determine which product to launch next “depending on R&D progress and customer feedback.”
“This is the first product of a new generation of products,” said Paul Verhoeven, eXpand! business leader at BASF.“These products are based on totally new technology.”
The first stir-in pigment for automotive coatings will be on display at the American Coatings Show, which is slated for April 10-12 in Indianapolis.
“We focused on developing pigments in new forms,” Verhoeven said. “We have the ability to make and produce pigments and supply them in a different form.”
According to Verhoeven, this pigment is easy to handle and features low scattering and high transparency properties – giving it a glossy appearance – as well as high tinting strength.
“You simply stir the pigments into a binder,” Verhoeven said. “This reduces production times and costs.
“Milling can be a time consuming and difficult step,” he continued. “With eXpand! you just have to stir it in. It is much quicker and much easier. This leads to reduced dispersion costs, reduced working capital and increased production capacity. You don’t need the milling equipment [or a] pigment powder inventory.”
Verhoeven dubbed eXpand! “an important part of our innovation pipeline” and said there is “very high” interest in the product.
The exclusive agreement – struck during the European Coatings Show – allowed BASF to employ Landa’s revolutionary nano-pigment technology in a new portfolio of easy dispersible ultra-high transparency pigments marketed under the Colors & Effects brand, per Lisa Gentile, manager, Global Communications and Branding, BASF.
While the plan is to expand the product’s application, “We had to start somewhere,” Verhoeven said.
“This is certainly our idea,” he noted, “[but there is a] big demand for such an improvement in the automotive coatings industry.”
The eXpand! business leader sees potential in the industrial coatings market.
Currently, eXpand! is made for waterbased applications and only available in red.
However, “We plan to cover the whole color space,” Verhoeven said.
BASF is actively working on some “select” pigments, Verhoeven said, and BASF will determine which product to launch next “depending on R&D progress and customer feedback.”
