08.03.21
Do-it-yourself (DIY) painters, myself included, often have questions about their painting projects. These can range from simple choices such as whether to use matte, gloss, eggshell or other finishes to technical questions about applications. You have to turn to the Internet, maybe YouTube, to get what you hope will be the right answers.
Considering this, Valspar came up with the cute idea of “Dial-A-Dad.” Tying home painting together with Father’s Day, Valspar brought together some DIY dads to answer painting questions via a text line.
Dial-A-Dad was launched on social media on Father’s Day, and the program, which was only scheduled to run a few weeks, proved to be a hit. Erin Ingram, director, Valspar brand marketing, said that the COVID-19 pandemic led to more DIY projects, and Valspar got a lot of interest.
“One of the most amazing things about the past year was we saw many folks taking on home improvement projects, including many painting their homes,” Ingram observed. “We thought it would be great to open a home improvement helpline that people could text
Considering this, Valspar came up with the cute idea of “Dial-A-Dad.” Tying home painting together with Father’s Day, Valspar brought together some DIY dads to answer painting questions via a text line.
Dial-A-Dad was launched on social media on Father’s Day, and the program, which was only scheduled to run a few weeks, proved to be a hit. Erin Ingram, director, Valspar brand marketing, said that the COVID-19 pandemic led to more DIY projects, and Valspar got a lot of interest.
“One of the most amazing things about the past year was we saw many folks taking on home improvement projects, including many painting their homes,” Ingram observed. “We thought it would be great to open a home improvement helpline that people could text
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