• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Research
    • Markets & Technologies
    • Raw Materials
    • Top Companies
    • Directories
    • Jobs
    • Events
    • Microsites
    • More
  • Magazine
  • News
  • Research
  • Markets & Technologies
  • Raw Materials
  • Top Companies
  • Directories
  • Jobs
  • Events
  • Microsites
  • Current / Back Issues
    Features
    Business Corner
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    World Reports
    eBook
    Top Features
    Biocides Market Outlook - 2027

    Lab & Testing Equipment Directory

    Aerospace Coatings

    Resins Update

    Coatings World Q&A: Eileen Weber of allnex
    Breaking News
    Online Exclusives
    Distributor News
    Financial News
    Paint & Coatings Manufacturer News
    People In the News
    Price Increases
    Product News
    Raw Materials & Equipment
    Video Bites
    Suppliers News
    Live From Shows
    Top News
    ICP Receives ASC Innovation Award for Spray Foam That Meets Changing Environmental Regulations

    Pylon Coatings Uses Polygiene Biomaster & Verimaster for Antimicrobial Surface Protection

    Sto Corp. Recognized with Multiple Honors at the EIFS Hero Awards

    Powder Coatings Institute 2022 Scholarship Recipients Announced

    Adsil Announces Addition of Operation Manager
    Top Companies report
    Market Research
    White Papers / Tech Papers
    Technical Papers
    Product Spec Sheets
    World Reports
    Adhesives and Sealants
    Aerospace Coatings
    Architectural Coatings
    Automotive Coatings
    Automotive Refinish
    Business Operation
    Color Trends & Forecast
    Construction Chemicals
    Corrosion Control
    Industrial Coatings
    Laboratory Equipment
    Marine Coatings
    Market Trends & Forecast
    Powder Coatings
    Production Equipment
    Radcure Coatings
    Special Purpose Coatings
    Wood Coatings
    "Green" Coatings

    PPG Demos MOONWALK Refinish Paint Mixing System at Media Event

    Pylon Coatings Uses Polygiene Biomaster & Verimaster for Antimicrobial Surface Protection

    Powder Coatings Institute 2022 Scholarship Recipients Announced

    Adsil Announces Addition of Operation Manager

    Paul N. Gardner USA Offers New PosiTector GLS Gloss Meter
    Additives
    Binders
    Pigments
    Solvents

    The Shepherd Color Company Announces New President and Commercial Segment Leaders

    Birla Carbon to Present Sustainable Carbon-based Solutions at PaintIndia 2022

    BTC Europe, NXTLEVVEL Biochem to Distribute Biobased & Biodegradable Solvents in Europe

    Nouryon Issues 2021 Sustainability Report

    BASF to Increase Prices for Select Polyalcohols in North and South America
    Company Capabilities
    Buyers Guide
    Distributor Guide
    Add New Company
    International Buyers Guide Companies
    Shepherd Color Company, The

    W. R. Grace & Co.

    Active Minerals

    Siltech Corporation

    Pilot Chemical Company
    Industry Events
    Webinars
    Live From Show Event
    Top Events
    Southern Society for Coatings Technology Annual Meeting and Technical Conference

    UTECH Middle East/Africa Foam & Polyurethane Expo

    Surfex

    Middle East Coatings Show 2022

    ABRAFATI 2022
    Companies
    White Papers/Tech Papers
    Product Spec Sheets
    Equipment
    Literature/Brochures
    Videos
    International Buyers Guide Companies
    Shepherd Color Company, The

    W. R. Grace & Co.

    Active Minerals

    Siltech Corporation

    Pilot Chemical Company
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Business Corner
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Directories
      • Buyers Guide
      • Distributor Guide
      • Corporate Capabilities
      • Trade Associations
      • Add Your Company
    • Markets & Technologies
      • Adhesives and Sealants
      • Aerospace Coatings
      • Architectural Coatings
      • Automotive Coatings
      • Automotive Refinish
      • Business Operation
      • Color Trends & Forecast
      • Construction Chemicals
      • Corrosion Control
      • Industrial Coatings
      • Laboratory Equipment
      • Marine Coatings
      • Market Trends & Forecast
      • Powder Coatings
      • Production Equipment
      • Radcure Coatings
      • Special Purpose Coatings
      • Wood Coatings
      • "Green" Coatings
    • Raw Materials
      • Additives
      • Binders
      • Pigments
      • Solvents
    • World Reports
      • Africa Report
      • India/Asia Pacific Report
      • China Report
      • Europe Report
      • Latin America Report
      • Market Research
      • Russian Report
    • Top Companies
    • Online Exclusives
    • Slideshows
    • Experts Opinions
    • Blog
    • eBook
    • Infographics
    • Videos
    • Podcasts
    • Whitepapers
    • Jobs
    • Microsites
      • Companies
      • White Papers/Tech Papers
      • Product Spec Sheets
      • Equipment
      • Literature/Brochures
      • Videos
    • Events
      • Industry Events
      • Live From Show Event
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Online Exclusives

    BASF: New Challenges Put a Sharper Point on Popularity of Automotive Color

    Total vehicle production was lower, shifting the popularity of certain colors.

    BASF: New Challenges Put a Sharper Point on Popularity of Automotive Color
    01.05.22
    In 2021, the automotive industry faced new challenges that it had never faced before. The total number of vehicles built on the world’s assembly lines in 2020 and 2021 was significantly lower than the years before. That put a sharper point on the popularity of certain color spaces in the BASF Color Report 2021 for Automotive OEM Coatings, while knocking some perennial favorites down a few points.


     


    The achromatic colors – white, black, gray, and silver – are still the most popular. They have classic, timeless beauty, and a connection to both the environment and high technology. But some cracks are showing in their armor as new color spaces emerge.

    As predicted by BASF’s designers years ago, blue is having a moment in the sun. Red is also rising – taking market share from the achromatic colors in many parts of the world. Even though the numbers are smaller, green and beige still show up in the data, and the colors aren’t the typical shades you might expect.

    EMEA – Greater diversity of chromatic colors and shades

    The share of chromatic colors in Europe, the Middle East, and Africa (EMEA) is now over 27% and rising – the highest it’s been in two decades.

    Blue is driving the trend among the chromatics. There are currently nearly 180 shades of blue from sky blue to midnight blue that are elegant, fresh, and young, and appear on all body types in all segments. Red is in second place, far behind blue, accompanied by a fair share of shades of green.

    For the achromatic colors, white is still the most popular, but gray is catching up. Gray has several options, with effects and textures that multiply its presence. Gray’s 160 shades range from elegant, dark, sparkling colors to light and sporty solid colors.

    “Colors designed for EMEA use familiar color positions, but change them with the help of new effects, subtle color gradients, or a specific sparkle behavior. They make the chromatics stand out as bold expressions of individuality and sportiness, gaining popularity each year,” said Mark Gutjahr, head of Automotive Color Design, EMEA.

    Asia Pacific – Leading the way in global color diversity

    White may still be the most popular color in Asia Pacific (AP), but its popularity is starting to slip. Black and gray continue to improve, maintaining a four-year trend that is changing the presence of white vehicles on the road. A full 79% of new vehicles produced in AP were coated with achromatic colors in 2021.

    The popularity of chromatic colors is stable, with some individual color spaces adjusting a few points up or down. Blue – the number one chromatic color – is up, mirroring global data from other regions. It took some share from red, which went down. Brown and gold show up in substantial numbers, while beige, orange, yellow, green and violet hang on with about 1% each.

    “AP has the largest volume of automotive production in the world, and reflects the highest diversity of color, compared to other regions,” said Chiharu Matsuhara, head of Automotive Design for AP. “Along with the surge in blue, the family of green colors increased. From teal to khaki to olive, these aren’t the usual greens, especially in SUVs.”

    North America – Color preferences changing rapidly in the Americas

    Blue appears to be moving on for North America. Its share is down 4% when compared to last year. That would put the preference for blue back to 2017 levels. Achromatic colors surged, including white, which increased in North America while declining globally, but not silver or gray, which are both down. Among the chromatic colors, red edged up 1%. Red and blue are now tied as the most popular chromatic colors.

    Raw material shortages in 2021 forced automakers to make difficult choices while allocating scarce resources. That seemed to favor the larger, more popular platforms in the midst of the downturn.

    “North America appears to change direction more quickly. With demand high and supply trending lower, buyers could be forced into making more pragmatic choices and fewer emotional choices. Consumers have quickly shifted to more familiar shades in the achromatic space,” said Paul Czornij, head of Automotive Design for the Americas.

    South America – Following the global direction

    Blue is enjoying a global surge in popularity. In South America, blue increased by 3% in 2021, taking some of that market share from red. While car buyers in the region tend to be more conservative, some new shades are catching buyers’ eyes.

    Automotive designers often look 3-4 model years ahead when developing colors. This is playing out as predicted, as South America tends to be slower to adopt color direction than other regions.

    “With an increase that large, blue is really establishing itself in South America. From sky blue to dark blue, more car buyers are moving into this color family. We’re using some beautiful effects and pigments, especially metallics, that advance this important design space,” said Marcos Fernandes, Director BASF Coatings, South America.

    The BASF Color Report for Automotive OEM Coatings is a data analysis from BASF's Coatings division based on global automotive production and paint application to light vehicles in 2021.

    Related Searches
    • Automotive Coatings
    • Color Trends & Forecast
    Related Knowledge Center
    • Automotive Coatings
    • Color Trends & Forecast

    Related Content

      Trending
      • BEHR Launches COPPER FORCE Interior Paint
      • Sika Acquires United Gilsonite Laboratories
      • BEHR Launches COPPER FORCE Interior Paint | Coatings World
      • PPG Sets Goals To Reduce Greenhouse Gas Emissions, Unveils 2021 ESG Report | Coatings World
      • PPG Showcases CORACAR SE 4000B Battery Fire Protection Coatings
      Breaking News
      • Sustainability, Economy are Focus of BCF’s Annual Conference
      • Demand for Rhino Shield Increases
      • ICP Receives ASC Innovation Award for Spray Foam That Meets Changing Environmental Regulations
      • Pylon Coatings Uses Polygiene Biomaster & Verimaster for Antimicrobial Surface Protection
      • Sto Corp. Recognized with Multiple Honors at the EIFS Hero Awards
      View Breaking News >
      CURRENT ISSUE

      May 2022

      • Biocides Market Outlook - 2027
      • Lab & Testing Equipment Directory
      • Aerospace Coatings Market

      Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
      You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

      • About Us
      • Privacy Policy
      • Terms And Conditions
      • Contact Us

      follow us

      Subscribe
      Nutraceuticals World

      Latest Breaking News From Nutraceuticals World

      Thorne Relaunches Gut Health Test with Microbiome Wipe
      Alkemist Labs Announces Alkemist Assured Seal and Next Generation Transparency Reports
      GC Rieber Foundations Expand Philanthropic Efforts
      Coatings World

      Latest Breaking News From Coatings World

      ICP Receives ASC Innovation Award for Spray Foam That Meets Changing Environmental Regulations
      Pylon Coatings Uses Polygiene Biomaster & Verimaster for Antimicrobial Surface Protection
      Sto Corp. Recognized with Multiple Honors at the EIFS Hero Awards
      Medical Product Outsourcing

      Latest Breaking News From Medical Product Outsourcing

      New Breast Implant Surgery Guidelines to Enhance Patient Safety
      Rhythm Management Group Debuts RhythmSynergy Tech Platform
      FDA Approves Trial Completion for Virtual Incision's MIRA Platform
      Contract Pharma

      Latest Breaking News From Contract Pharma

      DFE Pharma Opens India CoE for Fast-Track Formulation Services
      Helsinn Establishes New R&D Hub in the U.S.
      CureVac, myNEO Partner on Antigen Targets for mRNA-Cancer Vax Development
      Beauty Packaging

      Latest Breaking News From Beauty Packaging

      Shellworks Raises $6.2 Million in Seed Funding
      Ulta Beauty Reports Record First Quarter 2022 Results
      Carlyle To Acquire HCP Packaging
      Happi

      Latest Breaking News From Happi

      Honeywell Addresses Critical Issues Such as Sustainability, Workforce Training and Digitalization
      Monat Global Wins Four Stevie Awards in the 20th Annual American Business Awards
      Coty Expands Vegan Beauty Portfolio With New Rimmel Mascara
      Ink World

      Latest Breaking News From Ink World

      UK-Based Caps Cases Installs World’s First EFI Nozomi 14000 LED Digital Corrugated Press
      Sonoco Announces Transition of Chief Financial Officer
      Azelis Expands Presence in India
      Label & Narrow Web

      Latest Breaking News From Label & Narrow Web

      Labelexpo Asia 2022 postponed
      Teklynx software helps Top Clean Injection validate labels
      Zeller+Gmelin named Berry Global’s 2021 Ink Supplier of the Year
      Nonwovens Industry

      Latest Breaking News From Nonwovens Industry

      Rael Raises $35M in Series B Funding
      Schobertechnologies Offers Rotary Web-fed Converting Solutions
      Thorne Relaunches Gut Health Test with Microbiome Wipe
      Orthopedic Design & Technology

      Latest Breaking News From Orthopedic Design & Technology

      Toetal Solutions Raises $1.02 Million in New Financing
      ManaMed's ManaSport Wearable Ultrasound Earns FDA Nod
      Ekso Bionics Names Jerome Wong as Interim CFO
      Printed Electronics Now

      Latest Breaking News From Printed Electronics Now

      onsemi Recognized by Fortune 500 for Its Transformation Journey
      LG Display Presents AI-Driven NFT Artwork on Transparent OLED
      Joe Stockunas Joins SEMI as Americas President

      Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

      AD BLOCKER DETECTED

      Our website is made possible by displaying online advertisements to our visitors.
      Please consider supporting us by disabling your ad blocker.


      FREE SUBSCRIPTION Already a subscriber? Login