David Savastano, Contributing Editor10.23.23
Homeowners seek a sense of comfort in their homes, and a dark natural shade offers a welcome feeling. With that in mind, the color experts at Dutch Boy® Paints, part of the Sherwin-Williams family of architectural paints, selected Ironside, a deep olive shade, as its 2024 One-Coat Color of the Year.
Ashley Banbury, NCIDQ and color marketing manager, Dutch Boy Paints, observed that Ironside imparts a sense of comfort to homeowners.
“We see the need for comfort in a home; comfort has evolved – bringing shades into the home that make you feel wrapped in a blanket has grown in popularity,” Banbury said. “As there is a new appreciation for dark shades in the home, Ironside is a perfect shade that creates a cocooning environment but sets the perfect backdrop to layer shades giving you visual comfort in a space.
“Having a connection to nature is an important trend that is going to continue in our home,” added Banbury. “For color, the green undertone of Ironside has the calming elements that we seek from natural shades – designing a space to promote positive wellness.”
Along with Ironside, Dutch Boy Paints has designed three color palettes: Embrace Palette, which include calming hues; Retreat Palette, which creates a sense of simplicity and warmth; and Inspire Palette, which offers bold colors that allow personal expression. Ironside, as well as all the shades in the complementing 2024 color palettes, are one-coat hide colors, which is ideal for DIYers.
“Dutch Boy’s 2024 One-Coat Color Trend Forecast speaks to homeowners, DIYers and anyone with specific tastes in color selection,” said Michelle Bangs, senior brand manager, Dutch Boy Paints. “We’re taking a comforting approach; embracing restoration and nature, while bringing harmony into the home. These color palettes are easy to customize to complement the personal style and preference of DIYers everywhere.”
Dark shades are becoming more appreciated in the home. Banbury said that the versatility of Ironside is one of its most attractive features.
“The possibilities of Ironside are endless,” Banbury noted. “Use Ironside as an all over wall color to make you feel wrapped in comforting color – layer warm shades to create visual comfort. Use it as a cabinet color or accent shade, Ironside is a perfect shade to use to bring the whole room's patterns and textures together. For the exterior, it perfectly balances charming details while making a home feel modern and fresh. Pair with Antiquated Olive for a monochromatic look that still creates dimension.”
The process for selecting the Color of the Year takes into account consumer attitudes and trends, ending with the ideal color to fit the mood of homeowners.
“The Color of the Year selection is an ongoing process of researching consumer lifestyle and home décor trends to select a color that is perfect for the Dutch Boy Paints consumer,” Banbury added. “The process starts a year in advance to observe the key macro trends and how they are affecting the colors we are bringing into the home. The Color of the Year is a foundation of all three trending color palettes – fitting beautifully in any one's style of home.”
For example, the last few years the world has been through many difficult challenges, beginning with COVID-19. These times have been reflected in color of the year selections, and Ironside is an ideal fit for where we are today.
“The last few years have created a need for consistency in our space,’ Banbury said. “For color there hasn’t been a drastic shift in the shades we bring into the home, just subtle changes. We are using familiar shades and embracing them more in a way that feels unique to our own personal style.”
Ashley Banbury, NCIDQ and color marketing manager, Dutch Boy Paints, observed that Ironside imparts a sense of comfort to homeowners.
“We see the need for comfort in a home; comfort has evolved – bringing shades into the home that make you feel wrapped in a blanket has grown in popularity,” Banbury said. “As there is a new appreciation for dark shades in the home, Ironside is a perfect shade that creates a cocooning environment but sets the perfect backdrop to layer shades giving you visual comfort in a space.
“Having a connection to nature is an important trend that is going to continue in our home,” added Banbury. “For color, the green undertone of Ironside has the calming elements that we seek from natural shades – designing a space to promote positive wellness.”
Along with Ironside, Dutch Boy Paints has designed three color palettes: Embrace Palette, which include calming hues; Retreat Palette, which creates a sense of simplicity and warmth; and Inspire Palette, which offers bold colors that allow personal expression. Ironside, as well as all the shades in the complementing 2024 color palettes, are one-coat hide colors, which is ideal for DIYers.
“Dutch Boy’s 2024 One-Coat Color Trend Forecast speaks to homeowners, DIYers and anyone with specific tastes in color selection,” said Michelle Bangs, senior brand manager, Dutch Boy Paints. “We’re taking a comforting approach; embracing restoration and nature, while bringing harmony into the home. These color palettes are easy to customize to complement the personal style and preference of DIYers everywhere.”
Dark shades are becoming more appreciated in the home. Banbury said that the versatility of Ironside is one of its most attractive features.
“The possibilities of Ironside are endless,” Banbury noted. “Use Ironside as an all over wall color to make you feel wrapped in comforting color – layer warm shades to create visual comfort. Use it as a cabinet color or accent shade, Ironside is a perfect shade to use to bring the whole room's patterns and textures together. For the exterior, it perfectly balances charming details while making a home feel modern and fresh. Pair with Antiquated Olive for a monochromatic look that still creates dimension.”
The process for selecting the Color of the Year takes into account consumer attitudes and trends, ending with the ideal color to fit the mood of homeowners.
“The Color of the Year selection is an ongoing process of researching consumer lifestyle and home décor trends to select a color that is perfect for the Dutch Boy Paints consumer,” Banbury added. “The process starts a year in advance to observe the key macro trends and how they are affecting the colors we are bringing into the home. The Color of the Year is a foundation of all three trending color palettes – fitting beautifully in any one's style of home.”
For example, the last few years the world has been through many difficult challenges, beginning with COVID-19. These times have been reflected in color of the year selections, and Ironside is an ideal fit for where we are today.
“The last few years have created a need for consistency in our space,’ Banbury said. “For color there hasn’t been a drastic shift in the shades we bring into the home, just subtle changes. We are using familiar shades and embracing them more in a way that feels unique to our own personal style.”
