PPG Industries recently released its annual automotive color popularity data. While research conducted by the company found that nearly 60 percent of consumers identified color as a major factor in their vehicle-buying decisions, automakers continue to sell a vast majority of cars (nearly 75 percent) in conservative colors such as white, black, gray and silver.
Slideshows
Global Vehicle Color Popularity
Global Popularity
According to PPG’s global build data, white was the most popular color (up 7 percent from last year to 35 percent), followed by black (17 percent) and silver (12 percent).
North American Popularity
In North America, white remains most popular (23 percent), followed by black (19 percent), gray (17 percent), silver (15 percent), red (10 percent) and blue (8 percent).
South American Popularity
In South America, white leads in popularity (36 percent), followed by silver (31 percent), black (11 percent), gray and red (tied at 9 percent each), and blue (2.5 percent).
European Popularity
In Europe, white remains most popular (31 percent), followed by black (18 percent), gray (16 percent), silver (12 percent) and blue (9 percent).
Asia-Pacific Popularity
In Asia Pacific markets, white remains most popular (44 percent), followed by black (16 percent), natural and silver (tied at 10 percent each), and gray (7 percent).
03.30.16
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