YEAR ESTABLISHED: 1952
REVENUE: $231 million
• Automotive coatings • Industrial coatings
Togo Utsumi, CEO, president, representative director; Fujio Hara, senior managing director; Yuji Ikeya, representative senior managing director; Toshio Otsuki, managing director.
Rock Paint is among the leading manufacturers of automotive refinish paints in Japan. Rock manufactures coatings in a wide range of colors, with an especially wide variety of pearls and metallics. These include brands such as its Panarock Mars 2K series, Rockace and Hirock. Rock Paint has recently introduced a one-package type basecoat called Pro Touch. Responding to movements aiming to reduce levels of VOCs in paint products, Rock Paint set out early to develop waterborne automotive refinish paints. The company introduced New HIROCK series, which is for commercial vehicle. In order to meet the market requirement to reduce levels of VOCs, Rock Paint has continuously developed waterborne Automotive Refinish Paints, which is new generation “NEO WATERWASE.” The company established a new plant in Indonesia in 2013, where it is manufacturing adhesives and paints.