Christine Esposito08.09.05
If it's made out of wood, it needs to be protected, and that spells potential for wood coatings manufacturers. Paint and coatings manufacturers are eager to market products to stain, seal, coat and protect anything wood-be it cabinetry, furniture, hardwood floors, decks, wooden spas, exterior siding or even an entire log cabin home.
On the Home Front
There is good news and bad news for wood coatings when it comes to the housing market. The good news is total housing starts in the U.S. in 1998 hit 1.6 million, their highest point since 1995, according to the National Association of Home Builders (NAHB). This year, new housing starts are expected to reach 1.5 million. The bad news: new home buyers are shying away from wood when it comes to the exterior of their homes. Low-maintenance vinyl, brick, stucco, stone and concrete are popular choices today and, according to industry estimates, they will remain the steady choice in
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