Since the first paint and coatings industry web sites began popping up in cyberspace in the early 1990s, suppliers have been constantly revamping their portals, adding new areas, jazzing up icons, adding amination and creating new ways to provide support. For you, the coatings formulator, their hard work has made your job easier. The information you need (now) is at your fingertips, be it an MSDS, order tracking or technical support.
"The Internet has really helped us to speed up the process of getting information...It enables us to do things faster," one U.S.-based coatings manufacturer told Coatings World.
A quick survey of the industry proves that suppliers are constantly working behind the scenes to make their web sites more user-friendly and customer-focused. Suppliers had a single answer to why they dedicate the time and resources to their portals: to make it easier to do business.
Speeding Up Support
Today's web sites are much different than those found just a few years ago. Early on, web sites were more or less online brochure
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