Metallic Pigments Update

Metallic pigments continue to be popular for a large variety of coating applications. Used in everything from automotives to electronic devices and appliances, the metallic look continues to be one of the most dominant styling trends. Although silver consistently tops the list of most popular colors for automotives, it is also gaining in popularity in appliances and other household items.

"Silver remained the dominant automotive color in 2005, holding this position during the past five years, and reportedly accounted for approximately 18% of the overall market," said Joe Balascik, director of marketing, Silberline. "Color stylists and designers have predicted that other colors will become more popular as consumers look for more choices. Medium-gray, and lighter and softer metallics such as blue, beige and green are predicted to gain popularity in the future. Although this predicted trend may eventually actualize, silver still appears to be at the height of favorability in 2006, and possibly beyond."

According to Ciba Specialty Chemicals, styling trends for the coming years predict a renewed interest in brighter, bolder colors. "Judging from 2009 styli