Tim Wright02.06.07
To be successful in today's market, wood coating manufacturers must pro-actively develop products that meet or exceed government regulated VOC levels while offering consumers the same high level of quality wood finishes that they have come to expect. Additionally, the industry must continue to find new ways to attract new DIYers to the category by offering products that meet their needs and are easy to use.
The VOC issue is the most prevalent factor impacting the wood care segment today. "The availability of VOC compliant formulas that deliver the same product efficacy is of particular importance in those areas of the country that are experiencing regulatory changes," said Paul Genovese, senior product manager, Minwax Stains. "California's South Coast Air Quality Management District (SCAQMD) regulated the VOC levels for varnishes to 350 g/L effective July 1, 2006. At the same time they eliminated the small can exemption on the affected products. The impact on wood coatings manufacturers is great in that there is now a need to invest valuable R&D resources to develop a compliant product or lose the business in that area."
Mark Boufford, senior brand man
The VOC issue is the most prevalent factor impacting the wood care segment today. "The availability of VOC compliant formulas that deliver the same product efficacy is of particular importance in those areas of the country that are experiencing regulatory changes," said Paul Genovese, senior product manager, Minwax Stains. "California's South Coast Air Quality Management District (SCAQMD) regulated the VOC levels for varnishes to 350 g/L effective July 1, 2006. At the same time they eliminated the small can exemption on the affected products. The impact on wood coatings manufacturers is great in that there is now a need to invest valuable R&D resources to develop a compliant product or lose the business in that area."
Mark Boufford, senior brand man
Continue reading this story and get 24/7 access to Coatings World for FREE
FREE SUBSCRIPTION
