Wood Coatings Market

To be successful in today's market, domestic wood coatings manufacturers must overcome a major slowdown in the housing market and pro-actively develop products that meet or exceed government regulated VOC levels while offering consumers the same high level of quality wood finishes that they have come to expect. Additionally, the industry must continue to find new ways to attract new DIYers to the category by offering products that meet their needs and are easy to use.

Discussing the interior DIY market, Matt Moon, senior brand manager of interior wood care at Rust-Oleum, said during 2006-2007 the wood coatings market remained relatively flat. �
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"Possible explanations for this could be related to several factors, including a declining housing market, the choice of consumers to re-buy items rather than restore them or also the fact that consumers could be intimidated by the process of staining in general," he said. "Rust-Oleum's goal for 2008 and beyond is to grow the interior wood care market by releasing more user-friendly and innovative products that will entice more potential users while also tending to the needs of ou