Kerry Pianoforte04.04.08
In recent years the resins market has faced myriad challenges as a result of rising raw material costs and supply shortages, coupled with the demand for lower VOCs. Resins suppliers have been rising to the occasion by making inroads in rapidly developing areas such as the Asia-Pacific region and with the launch of high performance "greener" products.
"Demand for paint in China and India is growing at double digit rates while the ASEAN Nations (Association of Southeast Asian Nations) top out at approximately six percent," said Craig Mitchell, marketing manager for North American paints and coatings, Celanese. "This strong growth momentum is expected to bolster the resins market in Asia for several years or more."
In 2007, Celanese dedicated a new emulsion polymer facility in Nanjing, China, to provide customers throughout Asia with high-performance, environmentally friendly latex emulsions used in coatings, adhesives and other consumer and industrial markets. "One of our key product offerings in Nanjing is vinyl acetate/ethylene (VAE) emulsion, a binder technology that addresses the need for low-VOC, low odor architec
"Demand for paint in China and India is growing at double digit rates while the ASEAN Nations (Association of Southeast Asian Nations) top out at approximately six percent," said Craig Mitchell, marketing manager for North American paints and coatings, Celanese. "This strong growth momentum is expected to bolster the resins market in Asia for several years or more."
In 2007, Celanese dedicated a new emulsion polymer facility in Nanjing, China, to provide customers throughout Asia with high-performance, environmentally friendly latex emulsions used in coatings, adhesives and other consumer and industrial markets. "One of our key product offerings in Nanjing is vinyl acetate/ethylene (VAE) emulsion, a binder technology that addresses the need for low-VOC, low odor architec
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