Industrial Coatings Market

Used to coat everything from exterior roofing to roads and bridges, industrial coatings must be able to protect the substrate from corrosion, abrasion and UV damage. But increasingly, aesthetics and appearance retention are becoming important attributes as well.

"Protecting the substrate whether metal, plastic or wood is the primary purpose of an industrial coating," said Shruti Singhal, industrial and construction market manager North America at Rohm and Haas. "However, gloss, gloss retention and chalking are critical factors to consider, especially when the coated structure is visible to the public and may be viewed as an eyesore."

PPG Industrial Coatings is very successful in selling both functional and decorative coatings to a number of markets. "PPG has an extensive industrial coatings portfolio, covering a vast array of markets and technologies," said Reggie Horne, general manager of industrial coatings marketing at PPG. "Some of our primary application areas include automotive decorative parts, consumer electronics, appliances, coils and extrusions, wood coatings, general metals and a full array of powder coati