Kerry Pianoforte, Associate Editor03.29.10
Driven primarily by increasingly stringent environmental regulations, and to a lesser degree, increasing consumer interest in buying environmentally friendly products and the growing popularity of green building standards, most notably the U.S. Green Building Council's (USGBC) LEED (Leadership in Energy and Environmental Design) initiative, the market for low and zero VOC has experienced growth.
"The 2009 market was definitely improved for low and zero VOC coatings," said Rocky Prior, president of Mythic Paint. "It is becoming more commonplace to find these materials specified on projects, thus increasing their volume."
"We have continued to see growth in low VOC coatings," said Steve Revnew, vice president of product development for The Sherwin-Williams Company. "The reason for this growth is two-fold. First, VOC regulations continue to become more stringent and second, more buildings are being built using green standards.
"Going green has become popular with professionals in the painting industry as well as with consumers across the board, and professionals are keeping up with the interest in
"The 2009 market was definitely improved for low and zero VOC coatings," said Rocky Prior, president of Mythic Paint. "It is becoming more commonplace to find these materials specified on projects, thus increasing their volume."
"We have continued to see growth in low VOC coatings," said Steve Revnew, vice president of product development for The Sherwin-Williams Company. "The reason for this growth is two-fold. First, VOC regulations continue to become more stringent and second, more buildings are being built using green standards.
"Going green has become popular with professionals in the painting industry as well as with consumers across the board, and professionals are keeping up with the interest in
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