Kerry Pianoforte02.08.11
After weathering a number of challenging years, wood coatings manufacturers are reporting some signs of improvement. As the economy and housing market continue to struggle, more people are foregoing costly renovation projects and are instead focusing on smaller do-it-yourself (DIY) projects.
“People are engaging in more DIY projects,” said Jacquelyn Ferrara, director of marketing, Minwax, Sherwin-Williams wood care products. “They are focusing on repair projects as well as smaller projects that improve their home’s aesthetic appeal in an economical fashion. The current economy, and the very tentative recovery, is causing consumers to adjust to a new normal in which they are not able to move into a newer or bigger home.”
This trend is turning many consumers into DIYers who are focusing on smaller home improvements projects that increase the enjoyment of their home, even if it does not increase the value. “The bottom line is we see more people entering the DIY market, some because they want to, many because they have to,” said Ferrara.
2010 was a difficult year for the paint industry as a whole
“People are engaging in more DIY projects,” said Jacquelyn Ferrara, director of marketing, Minwax, Sherwin-Williams wood care products. “They are focusing on repair projects as well as smaller projects that improve their home’s aesthetic appeal in an economical fashion. The current economy, and the very tentative recovery, is causing consumers to adjust to a new normal in which they are not able to move into a newer or bigger home.”
This trend is turning many consumers into DIYers who are focusing on smaller home improvements projects that increase the enjoyment of their home, even if it does not increase the value. “The bottom line is we see more people entering the DIY market, some because they want to, many because they have to,” said Ferrara.
2010 was a difficult year for the paint industry as a whole
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