Tim Wright06.09.11
Coatings World: Silver consistently tops the list of most popular colors for automotive. Are there any colors that are catching up to silver?
Dr. Aaron Hollman, global product manager effect pigments, performance pigments, Sun Chemical: Silver has enjoyed the top spot in automotive coatings for the past decade. It is difficult to predict how long this trend will continue because color popularity varies by region. Growing demand for cars in emerging markets will certainly have an impact on future trends. Fortunately for aluminum manufacturers, consumers in China, Brazil and India seem to enjoy the sophisticated look of silver.
Coatings World: What about end-use applications? Where is the stro
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