2012 Recap
As we progress into 2013, the additives market continues to feel the effects of the struggling economy. Additives play an important role in the paint and coatings industry, and offer a range of purposes including enhanced adhesion of paint, preventing growth of mildew, and improving overall characteristics and properties of paint. However, due to the slow economy and decreased demand, the additives market has suffered this past year.
Ralf Taube, regional marketing manager for architectural coatings at Eastman Chemical Corporation explained, “The worldwide economic situation understandably increases the short-term focus on profitability and market share. At the same time, companies must continue investing in innovation and improved functionality of their products. Many of the attractive opportunities for innovation and growth are driven by compliance to the
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