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    Features

    New Year, New Hue: 2018 Interior Architectural Coatings Trends

    A rebounding housing market is driving growth for interior coatings.

    New Year, New Hue: 2018 Interior Architectural Coatings Trends
    Photo courtesy of Benjamin Moore.
    New Year, New Hue: 2018 Interior Architectural Coatings Trends
    Photo courtesy of PPG.
    New Year, New Hue: 2018 Interior Architectural Coatings Trends
    Photo courtesy of Behr.
    New Year, New Hue: 2018 Interior Architectural Coatings Trends
    Photo courtesy of PPG.
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    Anthony Locicero, Associate Editor01.08.18
    When you hear the phrase “house paint,” decorative – or architectural – coatings likely come to mind.

    It includes an array of waterborne and solventborne paints, lacquers, varnishes, and stains that are applied onsite and used primarily on the interior and exterior surfaces of homes and apartment complexes, The ChemQuest Group noted in its “2015-2020 Global Market Analysis for the Paint & Coatings Industry.”

    According to the report, decorative coatings comprise the largest coatings segment, accounting for approximately 41 percent of total global coatings value and 55 percent of its volume in 2015. Revenues for that year were $58.24 million on sales of 21,963,000 liters.

    The global decorative coatings market has grown annually by 4.9 percent in value and 4.3 percent in volume over the past five years, per ChemQuest. The segment value for 2020 is predicted to be $73.28 million, the report states.

    Experts believe the housing market had an effect on growth in the interior architectural coatings market in 2017.

    “Economic indicators are favorable for the interior a

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