• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Research
    • Markets & Technologies
    • Raw Materials
    • Top Companies
    • Directories
    • Jobs
    • Events
    • Microsites
    • More
  • Magazine
  • News
  • Research
  • Markets & Technologies
  • Raw Materials
  • Top Companies
  • Directories
  • Jobs
  • Events
  • Microsites
  • Current / Back Issues
    Features
    Business Corner
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    World Reports
    eBook
    Top Features
    Biocides Market Outlook - 2027

    Lab & Testing Equipment Directory

    Aerospace Coatings

    Resins Update

    Coatings World Q&A: Eileen Weber of allnex
    Breaking News
    Online Exclusives
    Distributor News
    Financial News
    Paint & Coatings Manufacturer News
    People In the News
    Price Increases
    Product News
    Raw Materials & Equipment
    Video Bites
    Suppliers News
    Live From Shows
    Top News
    Indorama Ventures Achieves Record 1Q22 Performance

    Lan Deng Joins The ChemQuest Group as Director

    Benjamin Moore Receives Two J.D. Power Awards

    Sherwin-Williams Declares Dividend of $0.60 per Common Share

    Jamestown Coating Technologies Acquires Yenkin-Majestic Industrial Paint Business
    Top Companies report
    Market Research
    White Papers / Tech Papers
    Technical Papers
    Product Spec Sheets
    World Reports
    Adhesives and Sealants
    Aerospace Coatings
    Architectural Coatings
    Automotive Coatings
    Automotive Refinish
    Business Operation
    Color Trends & Forecast
    Construction Chemicals
    Corrosion Control
    Industrial Coatings
    Laboratory Equipment
    Marine Coatings
    Market Trends & Forecast
    Powder Coatings
    Production Equipment
    Radcure Coatings
    Special Purpose Coatings
    Wood Coatings
    "Green" Coatings

    Benjamin Moore Receives Two J.D. Power Awards

    Jamestown Coating Technologies Acquires Yenkin-Majestic Industrial Paint Business

    New Appointment for AkzoNobel Industrial Coatings

    BASF, BMW Group Rely on Renewable Raw Materials for Automotive Coatings

    AkzoNobel Launches Site to Showcase Functional Range of Resicoat Powder Coatings
    Additives
    Binders
    Pigments
    Solvents

    OQ Chemicals Announces Price Increases for Oxo Intermediates in the Americas

    Birla Carbon Achieves Platinum Rating by EcoVadis

    BASF Offers Color-stable Polyamide for Electromobility

    Stahl Releases Annual ESG Report to Drive Focus on Value-chain Sustainability and Transparency

    California Research Alliance by BASF Activates 100 Projects to Address Sustainability Challenges
    Company Capabilities
    Buyers Guide
    Distributor Guide
    Add New Company
    International Buyers Guide Companies
    Pilot Chemical Company

    W. R. Grace & Co.

    Active Minerals

    Shepherd Color Company, The

    Siltech Corporation
    Industry Events
    Webinars
    Live From Show Event
    Top Events
    Windy City Coatings Course

    Utech Las Americas 2022

    CPCA Annual Conference

    PAINTINDIA 2022 Exhibition

    Southern Society for Coatings Technology Annual Meeting and Technical Conference
    Companies
    White Papers/Tech Papers
    Product Spec Sheets
    Equipment
    Literature/Brochures
    Videos
    International Buyers Guide Companies
    Pilot Chemical Company

    W. R. Grace & Co.

    Active Minerals

    Shepherd Color Company, The

    Siltech Corporation
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Business Corner
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Directories
      • Buyers Guide
      • Distributor Guide
      • Corporate Capabilities
      • Trade Associations
      • Add Your Company
    • Markets & Technologies
      • Adhesives and Sealants
      • Aerospace Coatings
      • Architectural Coatings
      • Automotive Coatings
      • Automotive Refinish
      • Business Operation
      • Color Trends & Forecast
      • Construction Chemicals
      • Corrosion Control
      • Industrial Coatings
      • Laboratory Equipment
      • Marine Coatings
      • Market Trends & Forecast
      • Powder Coatings
      • Production Equipment
      • Radcure Coatings
      • Special Purpose Coatings
      • Wood Coatings
      • "Green" Coatings
    • Raw Materials
      • Additives
      • Binders
      • Pigments
      • Solvents
    • World Reports
      • Africa Report
      • India/Asia Pacific Report
      • China Report
      • Europe Report
      • Latin America Report
      • Market Research
      • Russian Report
    • Top Companies
    • Online Exclusives
    • Slideshows
    • Experts Opinions
    • Blog
    • eBook
    • Infographics
    • Videos
    • Podcasts
    • Whitepapers
    • Jobs
    • Microsites
      • Companies
      • White Papers/Tech Papers
      • Product Spec Sheets
      • Equipment
      • Literature/Brochures
      • Videos
    • Events
      • Industry Events
      • Live From Show Event
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Breaking News

    BASF 2019 Automotive Color Trends Analysis

    ...

    BASF 2019 Automotive Color Trends Analysis
    Related CONTENT
    • M&A – Understanding the Dynamics for Buyers and Sellers (Part 1 of 2)
    • Wax Emulsion Market Worth $2 Billion by 2024: MarketsandMarkets
    • BASF Starts Up Plant for Functionalizing Foils at Münster Site
    • 07. BASF Coatings
    • Irish Designer Paint Collection, Curator, Debuts in the U.S.
    07.01.19
    Under the title ACT/9, the designers of BASF’s Coatings division present their ninth global color collection. 
     
    The designers translated their trend observations into new color schemes for automotive surfaces. The title of the collection indicates the duct of the key findings: It’s time to act and open up. ACT/9 captures the impulse
    of making the first steps for a real change.
     
    The designers led their research for the trend colors in various contexts clustering their observations into three trend worlds. Each of these summarizes several observations and are grouped under two keywords.
     
    Identity & Individuality
    Especially young people do not commit to conventional life goals of financial success and a well-established position in social life. They question concepts of gender or status through new products and styles. There is a big shift in the way we shape our biographies, consume and communicate. 
     
    The increasing demand for individualization copes with the mass market requirements through digitalization. Products will be increasingly intelligent and adapt to personal requirements. Especially the trend of shared services and non-ownership drives an individualization oscillating between the idea of bespoke and mass-market availability. Bright silvers with silky texture effects take up these new ideas in various color shades. This is complemented by an extensive range of red shades and pastels and goldish metals which play a major role in this context.
     
    Society & Interaction
    Observations on societal change point to a new group of game changers. These highly connected digital natives use their network and skills to overcome the pain points of oversaturated markets with daring concepts of services and products. The public acknowledgment of even small initiative through digital media supports this commitment for change. An engaging approach to sustainability involves new stakeholders and consumers. Upcycling and recycling evolve as key drivers for urban housing. The color palette in this societal context offers energetic blue shades to illustrate the vigorous commitment but also outstanding color positions like violet and brilliant orange shades.
     
    Progress & Innovation
    The trends around progress and innovation mirror that the fascination for technological progress shifts to the awareness of original human needs and capabilities. Intelligent devices already have a major impact on car driving today and its’ influence will rise in the future: self-breaking cars or automated parking are just a few of many examples. With the unmanageable complexity of digitalization in people’s lives, they concentrate on the intuitive and pure human ability to influence the direction of progress. Colors with sophisticated effects add a warm sphere to exceptional color direction. Pastels with soft textures emphasize the sensual quality creating a new experience of surface. Off-tone yellows or complex goldish metals will shape the face technology.
     
    Reputation of Cars Will Change
    The automotive industry is on the way to define how this new driving experience will look like by transferring visionary innovations into solutions which are applicable in everyday traffic situations. Future mobility concepts will lead to a change of the car as a product as well as its perception in society. Getting into a car in the near future will be a whole different driving experience.

    In the framework of the global color collection, the designers identified key color directions for the regions of Asia Pacific, EMEA and North America. These key colors represent the driving impulses for automotive color and surface: outstanding color positions designed in EMEA refer to the radical commitment to change, a complex new metallic designed in North America with a reference to a mind and body duality in post-digital era and a shining bright bright metal designed in Asia Pacific which mirrors a positive and open-minded attitude of young consumers ideas of lifestyle.
     
    The name says it: ACT/9, the title of the Automotive Color Trends 2019-20, describes the new spirit of individuals who are willing to make an impact. This is reflected by a collection of innovative colors which consider the global and the regional specific trend drivers for Europe, the Middle East and Africa (EMEA), North America (NA) and Asia Pacific (AP).
     
    Ingenuity at Multiple Horizons
    Attitudes centered on positive impact open new avenues for product introductions. Buyers no longer are content with merely accepting new technologies but focus on becoming involved in the early stages of development, forming and shaping it so as to
    eke out the most it can offer. This arises from a much better informed and demanding consumer base, ready to adapt and conflate ideas and trends into objects that balance utility and sleekness. This combination leads to the design of coatings that meet these high expectations.

    Colors for the region, therefore, branch out into spaces that follow these unique demands. Solid colors are introduced, for example, that blend elegance and simplicity yet appear futuristic. Pastel shades of teal and blue underscore a sense of optimism and trust, whereas more saturated green and blues appeal to the more traditional and iconic color spaces for automotive. Metallic shades have been softened for texture, with chromatic and achromatic colors appearing fine and smooth, sometimes punctuated by a curtain of glittering effects.
     
    The need to be connected and seen means that the visual experiences remain at the forefront of consumer desires. Designs sought to capture this intent in the use of playful interactions of color. Innovative color spaces, therefore, were formulated to have an interplay of hues that change depend- ing from which angle a color is viewed.The requirement for intelligent products heightens the need for capturing these trends in colors. In North America, a shift towards smoother metallics, colors that display distinctive coloristic flip- flop, and elegant and functional solid colors all point the way to novel developments that help shape the next generation of color.
     
    Beyond the Stereotypes
    In the region of Asia Pacific the examination of cultural roots and diversity teams up with the global impulse of an active mindset of real change. It drives the societal confidence to speak up and break up against conventions of gender or social origin. Especially young consumers take up the global spirit of individuality through multi-facetted biographies and do not commit to one address, one job or role anymore.
     
    They enjoy a genderless notion of beauty just as well as a “non-gender-branded” access to activities like boxing or motorcycling. People take on a focused notion of the self and celebrate moments of “being yourself”. These individualistic ideas will affect the automotive landscape in Asia Pacific.
     
    Design concepts, therefore, dare to go beyond stereotype colors and surfaces and fan out an unusual color palette with clearly “voiced” shades. Fresh whitish silvers and intense red color spaces underline this development.
    In the fast-paced Asian society the search for harmonization leads people to the treasury of traditional philosophy and aesthetics. The respect for local heritage molds a new notion of quality and pureness which entails a palette of balanced shades ranging from beige to light blue.
     
    The focus on human needs also supports a positive technology-friendly attitude. Where functionality and efficiency used to be the drivers for progress, emotional and sensual qualities now feed the innovation pipeline with ideas that stir up the image of technology. The new shape of development lines up bright floating colors such as silky neutral metallics but also dark, raw and vital colors such as coarse gray metallic or sensual purple.
     
    Sustainability is a major influencer in Asian urban areas. City planning and housing explore 3D printing technologies, upcycling and recycling concept to reduce waste production and CO2 emissions. The approaches also gain importance for automotive coatings as future mobility concepts will be tailored for consumers who want to influence the use of material and production.
     
    New Individualities Blur Boundaries
    The driving impulses for the region EMEA point to profound changes in societal conventions and the occurrence of new target groups. Hence, societies are characterized by a variety of different value systems that cannot be pressed into a standardized concept.
    The notion of gender is also affected, as well as the concepts of luxury and status. Therefore, individuality continues its increasing importance for design concepts, which will shape the future of the automotive landscape. The color trends in Europe challenge every- day standards through complex metallics in the bronze and beige color space.
     
    Social media influence the definition of new value systems and play an important role for a unique reinvention of European luxury brands, questioning their ‘overcome image’. It needs to be adapted to new demands and new target groups who prefer (a) multi-optional lifestyle(s) to predefined product landscapes.
     
    These new, powerful target groups desire new color spaces that have not been popular until now. Consequently, unique color positions like violet metallic can become more common.
     
    A counter-movement to the multi-optional lifestyle which explores striking and iconic impulses on human perception in various urban context – such as architecture or interior design. In hectically and rapidly changing times, the concept of quietness and calmness becomes indispensable. Therefore, the trend color palette tries to create a connection to a deeply rooted, emotional level through depth and intensity in sparkle.
    Related Searches
    • red
    • color
    • coatings
    • green
    Related Knowledge Center
    • Automotive Coatings
    Suggested For You
    M&A – Understanding the Dynamics for Buyers and Sellers (Part 1 of 2) M&A – Understanding the Dynamics for Buyers and Sellers (Part 1 of 2)
    Wax Emulsion Market Worth $2 Billion by 2024: MarketsandMarkets Wax Emulsion Market Worth $2 Billion by 2024: MarketsandMarkets
    BASF Starts Up Plant for Functionalizing Foils at Münster Site BASF Starts Up Plant for Functionalizing Foils at Münster Site
    07. BASF Coatings 07. BASF Coatings
    Irish Designer Paint Collection, Curator, Debuts in the U.S. Irish Designer Paint Collection, Curator, Debuts in the U.S.
    PPG Completes COLORFUL COMMUNITIES Project at Casa de Nazaré PPG Completes COLORFUL COMMUNITIES Project at Casa de Nazaré
    Sherwin-Williams Launches Powder Coating, Introduces Series of Product Selection Tools Sherwin-Williams Launches Powder Coating, Introduces Series of Product Selection Tools
    PPG Completes COLORFUL COMMUNITIES Project at SOS Femmes en Détresse PPG Completes COLORFUL COMMUNITIES Project at SOS Femmes en Détresse
    PPG Completes COLORFUL COMMUNITIES Project at Community Centre Trust PPG Completes COLORFUL COMMUNITIES Project at Community Centre Trust
    BASF Named a General Motors Supplier of the Year for 14th Time BASF Named a General Motors Supplier of the Year for 14th Time
    NAPCO Expands Kitchen Line with New Waterborne Products NAPCO Expands Kitchen Line with New Waterborne Products
    GMI: Concrete Surface Treatment Chemicals Market Size Worth $15 Billion by 2025 GMI: Concrete Surface Treatment Chemicals Market Size Worth $15 Billion by 2025
    BASF Supports Next Generation of Automotive Refinishers at WorldSkills Competition BASF Supports Next Generation of Automotive Refinishers at WorldSkills Competition
    New WATCO All-In-One Lacquer + Color New WATCO All-In-One Lacquer + Color
    BASF Invests €34 Million in Innovation Campus Shanghai BASF Invests €34 Million in Innovation Campus Shanghai

    Related Content

    • M&A – Understanding the Dynamics for Buyers and Sellers (Part 1 of 2)

      M&A – Understanding the Dynamics for Buyers and Sellers (Part 1 of 2)

      ...
      Gary Shawhan and Phil Phillips, The CHEMARK Consulting Group Contributing Editors 08.09.19

    • Breaking News | Market Reports
      Wax Emulsion Market Worth $2 Billion by 2024: MarketsandMarkets

      Wax Emulsion Market Worth $2 Billion by 2024: MarketsandMarkets

      A driving factor for the growth of the market is a rise in the demand for paints and coatings, adhesives and sealants, and cosmetics.
      08.06.19

    • Breaking News | Paint & Coatings Manufacturer News
      BASF Starts Up Plant for Functionalizing Foils at Münster Site

      BASF Starts Up Plant for Functionalizing Foils at Münster Site

      ...
      07.08.19


    • 07. BASF Coatings

      07. BASF Coatings

      ...
      07.03.19

    • Breaking News | Paint & Coatings Manufacturer News
      Irish Designer Paint Collection, Curator, Debuts in the U.S.

      Irish Designer Paint Collection, Curator, Debuts in the U.S.

      ...
      06.20.19

      Trending
      • Next Generation Evonik: Next Phase of Strategic Transformation
      • Vlad Appointed Managing Director of AkzoNobel Industrial Coatings
      • New Appointment for AkzoNobel Industrial Coatings
      • Next Generation Evonik: Next Phase of the Strategic Transformation
      • Next Generation Evonik: Next Phase Of The Strategic Transformation | Coatings World
      Breaking News
      • Indorama Ventures Achieves Record 1Q22 Performance
      • Lan Deng Joins The ChemQuest Group as Director
      • Benjamin Moore Receives Two J.D. Power Awards
      • Sherwin-Williams Declares Dividend of $0.60 per Common Share
      • Jamestown Coating Technologies Acquires Yenkin-Majestic Industrial Paint Business
      View Breaking News >
      CURRENT ISSUE

      May 2022

      • Biocides Market Outlook - 2027
      • Lab & Testing Equipment Directory
      • Aerospace Coatings Market

      Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
      You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

      • About Us
      • Privacy Policy
      • Terms And Conditions
      • Contact Us

      follow us

      Subscribe
      Nutraceuticals World

      Latest Breaking News From Nutraceuticals World

      Lonza Expands Capsugel Capsule Offering with Titanium Dioxide-Free, White Hard Gelatin Capsules
      Cargill to Double Production of Tapioca Syrup
      Southwest College of Naturopathic Medicine to Become Sonoran University of Health Sciences
      Coatings World

      Latest Breaking News From Coatings World

      Lan Deng Joins The ChemQuest Group as Director
      Benjamin Moore Receives Two J.D. Power Awards
      Sherwin-Williams Declares Dividend of $0.60 per Common Share
      Medical Product Outsourcing

      Latest Breaking News From Medical Product Outsourcing

      MPO's Most-Read Stories This Week—May 14
      Teleflex Launches UroLift 2 System and UroLift ATC System in the U.S.
      ENDRA Life Sciences Achieves ISO 13485 Recertification
      Contract Pharma

      Latest Breaking News From Contract Pharma

      LOTTE to Purchase BMS East Syracuse NY Manufacturing Facility
      Bora Pharmaceuticals Acquires CDMO Assets from Eden Biologics
      Cytiva Opening New Facility in Switzerland
      Beauty Packaging

      Latest Breaking News From Beauty Packaging

      5 Packaging Execs Inducted into NJPEC Hall of Fame
      Nautica Unveils New Eco-Conscious, Alcohol-Free Fragrance
      Sigma Beauty Launches Clean Blushes, Bronzers and Highlighters
      Happi

      Latest Breaking News From Happi

      Proposed Senate FDA Legislation Includes Cosmetics Reform
      China Beauty Sales Slow; Blueland Enters Personal Care Category; Lady Gaga’s Cosmetics Relaunch
      Method For Stabilizing Retinoic Acid Precursors
      Ink World

      Latest Breaking News From Ink World

      Weekly Recap: INX’s New VC Fund, Flint Group and Siegwerk Lead This Week’s News
      The 2022 CPIPC Golf Outing Set for June 22
      NUtec’s NUbis Bulk Ink System Enables Continuous Printing
      Label & Narrow Web

      Latest Breaking News From Label & Narrow Web

      LemuGroup hosting Open House, Lynn Perenic honored and more
      PCMC and Hudson-Sharp assist Aspen Press & Packaging
      LemuGroup prepares for Open House in Spain
      Nonwovens Industry

      Latest Breaking News From Nonwovens Industry

      Weekly Recap: Ontex Confirms Possibility of Attindas Deal, Purell Launches New Wipes & More
      TSG Finishing Starts Modernization Project
      Berry Global Sets New Target to Reduce Scope 3 Emissions
      Orthopedic Design & Technology

      Latest Breaking News From Orthopedic Design & Technology

      ODT's Most-Read Stories This Week—May 14
      Steven Haddad Joins Extremity Medical as Chief Clinical Officer
      FDA OKs Accelus' FlareHawk TiHawk11 Interbodies
      Printed Electronics Now

      Latest Breaking News From Printed Electronics Now

      Weekly Recap: Fraunhofer, Nanosys and Avery Dennison Lead This Week’s Stories
      eMagin Corporation Announces 1Q 2022 Results
      Identiv Continues to Expand Global RFID, IoT Footprint

      Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

      AD BLOCKER DETECTED

      Our website is made possible by displaying online advertisements to our visitors.
      Please consider supporting us by disabling your ad blocker.


      FREE SUBSCRIPTION Already a subscriber? Login