That company is now known as DCL Corporation.
The new company name – DCL – combines letters that represent the legacy while at the same time starting a new chapter for the company.
The new logo visually demonstrates this by using a modern, geometric pattern made from a rainbow of colors representing our vibrant pigment and dispersion business, according to Ashley Miller, marketing planner.
“With world-class manufacturing, research and technical service labs, and sales offices around the globe, we are poised to rapidly respond to customer needs and make a positive impact,” said Chuck Herak, CEO of DCL Corporation. “DCL Corporation is large enough to compete on a global stage by servicing multi-national customers while still being responsive to the needs of our small and medium-sized customers all over the world.”
During the American Coatings Show, the new company’s website will be unveiled as pigments.com.