• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Research
    • Markets & Technologies
    • Raw Materials
    • Top Companies
    • Directories
    • Jobs
    • Events
    • Microsites
    • More
  • Magazine
  • News
  • Research
  • Markets & Technologies
  • Raw Materials
  • Top Companies
  • Directories
  • Jobs
  • Events
  • Microsites
  • Current / Back Issues
    Features
    Business Corner
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    World Reports
    eBook
    Top Features
    Additives Update

    Pigment Supplier Directory

    Interior Architectural Coatings

    Biocides Update

    Powder Coatings Market
    Breaking News
    Online Exclusives
    Distributor News
    Financial News
    Paint & Coatings Manufacturer News
    People In the News
    Price Increases
    Product News
    Video Bites
    Raw Materials & Equipment
    Suppliers News
    Live From Shows
    Top News
    Scott McLaughlin to Race in PPG Colors During Rookie INDYCAR Season

    Vink Chemicals Offers parmetol PSG

    Minwax Announces Vintage Blue as 2021 Color of the Year

    Palmer Holland Expands Roles, Positions Of Business Teams

    In Memoriam: CIN’s Honorary Chairman António Serrenho
    Top Companies report
    Market Research
    White Papers / Tech Papers
    Technical Papers
    Product Spec Sheets
    World Reports
    Adhesives and Sealants
    Aerospace Coatings
    Architectural Coatings
    Automotive Coatings
    Automotive Refinish
    Business Operation
    Color Trends & Forecast
    Construction Chemicals
    Corrosion Control
    Industrial Coatings
    Laboratory Equipment
    Marine Coatings
    Market Trends & Forecast
    Powder Coatings
    Production Equipment
    Radcure Coatings
    Special Purpose Coatings
    Wood Coatings
    "Green" Coatings

    Scott McLaughlin to Race in PPG Colors During Rookie INDYCAR Season

    Q&A with Kim Perry of Glidden Paint by PPG

    Minwax Announces Vintage Blue as 2021 Color of the Year

    LINE-X Launches Dealer Program with International Truck

    PPG Donates Coatings, Sealants to Help Restore Douglas C-54 Skymaster Aircraft
    Additives
    Binders
    Pigments
    Solvents

    Vink Chemicals Offers parmetol PSG

    OQ Chemicals Announces Sales Control for US Oxo Intermediates

    Active Minerals Announces Shipping Container Surcharge

    Huntsman Finalizes Acquisition of Gabriel Performance Products

    LANXESS Acquires Biocides Specialist INTACE
    Buyers Guide
    Company Capabilities
    Distributor Guide
    Add New Company
    International Buyers Guide Companies
    Pilot Chemical Company

    Active Minerals

    Shepherd Color Company, The

    Siltech Corporation

    ROSS Mixers
    Industry Events
    Webinars
    Live From Show Event
    Top Events
    The Waterborne Symposium (2021)

    Cleveland Coatings Society Zoom Meeting

    Surface Finishing Mexico 2021

    Cleveland Coatings Society Zoom Meeting

    Cleveland Coatings Society Zoom Meeting
    Companies
    White Papers/Tech Papers
    Product Spec Sheets
    Equipment
    Literature/Brochures
    Videos
    International Buyers Guide Companies
    Keim Additec Surface USA LLC

    Shepherd Color Company, The

    ROSS Mixers

    Active Minerals

    Eagle Specialty Products
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Business Corner
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Directories
      • Buyers Guide
      • Distributor Guide
      • Corporate Capabilities
      • Trade Associations
      • Add Your Company
    • Markets & Technologies
      • Adhesives and Sealants
      • Aerospace Coatings
      • Architectural Coatings
      • Automotive Coatings
      • Automotive Refinish
      • Business Operation
      • Color Trends & Forecast
      • Construction Chemicals
      • Corrosion Control
      • Industrial Coatings
      • Laboratory Equipment
      • Marine Coatings
      • Market Trends & Forecast
      • Powder Coatings
      • Production Equipment
      • Radcure Coatings
      • Special Purpose Coatings
      • Wood Coatings
      • "Green" Coatings
    • Raw Materials
      • Additives
      • Binders
      • Pigments
      • Solvents
    • World Reports
      • Africa Report
      • China Report
      • India/Asia Pacific Report
      • Europe Report
      • Latin America Report
      • Market Research
      • Russian Report
    • Top Companies
    • Online Exclusives
    • Slideshows
    • Experts Opinions
    • Blog
    • eBook
    • Infographics
    • Videos
    • Podcasts
    • Whitepapers
    • Jobs
    • Microsites
      • Companies
      • White Papers/Tech Papers
      • Product Spec Sheets
      • Equipment
      • Literature/Brochures
      • Videos
    • Events
      • Industry Events
      • Live From Show Event
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Breaking News

    Axalta Releases National Automotive Color Preferences Survey Results

    Red continues to lead color preferences in Mexico, according to the survey.

    Axalta Releases National Automotive Color Preferences Survey Results
    Related CONTENT
    • Axalta Evolves 'Axalta on Tour' to Digital Platforms in Latin America
    • Hadi Awada to Lead Axalta's Transportation Coatings Business
    • Axalta Launches PercoTop CS388 SupraSand High-build Epoxy Primer
    • Axalta Launches Imron 2K High Durability Clearcoat in Europe
    • Axalta Introduces Wood Vibes: Mood
    Coatings World staff06.25.20

    Axalta announced the results of its second annual National Automotive Color Preferences Survey in Mexico.

     

    The survey showed that nearly 60 percent of automobile buyers in Mexico prefer one of three colors: Red, silver or white.

     

    Red led the three "most preferred" colors with 20 percent of respondents citing it as their favorite.

     

    Red is especially popular in the center, north and southeast of the country, which represents more than half of the territory, particularly among women and millennials. Axalta is the first global coatings company to conduct a survey in Mexico that evaluates preferred automotive colors.

     

    "Our survey results show that color is "very" or "extremely important" for nearly 70 percent of Mexicans when making a decision to buy a vehicle. That's why Axalta, as an industry leader and color expert, listens to the preferences of consumers and continuously analyzes market trends to anticipate what the next most popular color will emerge," said Daniel Salcido, president of Latin America North at Axalta.

     

    While results indicate that red continues as one of the most favored colors nationally, most respondents said they own a white car.

     

    According to Axalta's 67th annual Global Automotive Color Popularity Report released in 2019, white retained the top spot for seven consecutive years as the most popular color worldwide.

     

    The preference for white is due to its modern-day appeal, cooling properties and overall clean appearance. It is found most often on trucks, small vehicles and SUVs, while black is most popular on luxury vehicles.

     

    "With our expertise in color, the market in Mexico looks to Axalta to be at the forefront of color trends. The insights we uncover through surveys such as the annual National Automotive Color Preferences Survey are used to better understand the needs and wants of Mexican consumers," said Marcela Bussey, Transportation Technology manager for Axalta Mexico.

     

    In addition, to be the favorite color among Mexican car buyers, the survey also showed that six out of 10 Mexicans would consider repainting their vehicles mostly to update the appearance and red would be the preferred option for them. This indicates an evolving trend among consumers and creates a new opportunity for the coatings industry to offer cost-effective ways to meet this new demand.

     

    "Consumer preference and color preferences are fleeting," said Jorge Hirata, Refinish Technology director for Axalta México. "Whether it's the color of your room, your mobile phone, or your vehicle, consumers want the flexibility to change their look where and when they choose. This creates a new dynamic for the coatings and automotive industries. It's up to industry leaders, like Axalta, to innovate new products and systems rapidly to meet these new consumer demands in the most cost-effective and efficient manner."
     


     
    Related Searches
    • Color Trends & Forecast
    • Automotive Coatings
    Related Knowledge Center
    • Automotive Coatings
    • Color Trends & Forecast
    Suggested For You
    Axalta Evolves Axalta Evolves 'Axalta on Tour' to Digital Platforms in Latin America
    Hadi Awada to Lead Axalta Hadi Awada to Lead Axalta's Transportation Coatings Business
    Axalta Launches PercoTop CS388 SupraSand High-build Epoxy Primer Axalta Launches PercoTop CS388 SupraSand High-build Epoxy Primer
    Axalta Launches Imron 2K High Durability Clearcoat in Europe Axalta Launches Imron 2K High Durability Clearcoat in Europe
    Axalta Introduces Wood Vibes: Mood Axalta Introduces Wood Vibes: Mood
    Axalta, Brabham Automotive Announce Australian Partnership Axalta, Brabham Automotive Announce Australian Partnership
    Axalta Driver William Byron Set for NASCAR Axalta Driver William Byron Set for NASCAR's 10-race Playoff
    Axalta Adds Rakesh Sachdev to Board of Directors Axalta Adds Rakesh Sachdev to Board of Directors
    Axalta Extends Partnership with I-CAR Canada Through Sustaining Partner Program Axalta Extends Partnership with I-CAR Canada Through Sustaining Partner Program
    Axalta Releases 2Q 2020 Results Axalta Releases 2Q 2020 Results
    Axalta Showcases Responses to Changing Collision Repair Landscape at IBISConnect Africa 2020 Axalta Showcases Responses to Changing Collision Repair Landscape at IBISConnect Africa 2020
    Axalta Releases 2018-19 Sustainability Report Axalta Releases 2018-19 Sustainability Report
    2019 Top Companies Success Stories: Axalta Leads the Way in Waterborne Products 2019 Top Companies Success Stories: Axalta Leads the Way in Waterborne Products
    Axalta Schedules 2Q 2020 Results Conference Call Axalta Schedules 2Q 2020 Results Conference Call
    Axalta Names Steven M. Chapman to Board of Directors Axalta Names Steven M. Chapman to Board of Directors

    Related Breaking News

    • Breaking News | Color Trends & Forecast | Paint & Coatings Manufacturer News | Wood Coatings
      Minwax Announces Vintage Blue as 2021 Color of the Year

      Minwax Announces Vintage Blue as 2021 Color of the Year

      Company's first-ever Color of the Year.
      Anthony Locicero, Associate editor 01.26.21

    • Automotive Coatings | Breaking News | Industrial Coatings | Paint & Coatings Manufacturer News
      LINE-X Launches Dealer Program with International Truck

      LINE-X Launches Dealer Program with International Truck

      LINE-X’s protective coating is now standard on the International HX Series and will be available on the MV and HV Series later this year.
      Kerry Pianoforte, Editor 01.25.21

    • Architectural Coatings | Breaking News | Color Trends & Forecast
      TAUBMANS Paint by PPG Releases ‘Chromatic Joy’ Palettes

      TAUBMANS Paint by PPG Releases ‘Chromatic Joy’ Palettes

      Paint brand releases 2021-22 color report, new home-grown palettes for Australia.
      Coatings World staff 01.20.21


    • Architectural Coatings | Breaking News | Color Trends & Forecast | Paint & Coatings Manufacturer News
      Miller Paint Declares Simple Serenity its 2021 Color of the Year

      Miller Paint Declares Simple Serenity its 2021 Color of the Year

      Simple Serenity highlights a value shift from heavy and dark blues to lighter and happier tones, per Miller Paint.
      Coatings World staff 01.20.21

    • Automotive Coatings | Breaking News | Color Trends & Forecast | Paint & Coatings Manufacturer News
      Axalta Announces 2021 Global Automotive Color of the Year: ElectroLight

      Axalta Announces 2021 Global Automotive Color of the Year: ElectroLight

      "Our 2021 color evokes sustainability, happiness and safety," said Nancy Lockhart, global product manager of color at Axalta.
      Coatings World staff 01.12.21

    • Architectural Coatings | Breaking News | Color Trends & Forecast | Paint & Coatings Manufacturer News
      Nature Inspires Clark+Kensington

      Nature Inspires Clark+Kensington's 2021 Color Trends

      Three curated color palettes available exclusively at Ace Hardware bring sense of a calm home with nature-inspired hues.
      Coatings World staff 01.08.21


    • Automotive Coatings | Breaking News | Color Trends & Forecast | Paint & Coatings Manufacturer News
      BASF: Wider Range of Colors Rolled Off World’s Assembly Lines in 2020

      BASF: Wider Range of Colors Rolled Off World’s Assembly Lines in 2020

      Expanding color spaces make the overall spectrum broader than in 2019.
      Coatings World staff 01.07.21

    • Breaking News | Color Trends & Forecast | Powder Coatings
      Polychem Powder Launches 2021-22 Color Trend Palettes

      Polychem Powder Launches 2021-22 Color Trend Palettes

      The Polychem Powder Coating Color Trends 2021-22 consist of four distinct trends, each featuring its own palette of colors.
      Coatings World staff 01.07.21

    • Architectural Coatings | Breaking News | Color Trends & Forecast | Paint & Coatings Manufacturer News

      'Hear' Valspar’s 2021 Colors of the Year with 'Sound of Color' Palette

      Valspar is partnering with author, sound therapist and meditation teacher Sara Auster for its 2021 color palette.
      Coatings World staff 01.06.21


    • Architectural Coatings | Breaking News | Color Trends & Forecast | Paint & Coatings Manufacturer News
      Create Balance in Built Environments with Sherwin-Williams 2021 Colormix Forecast Color Collections

      Create Balance in Built Environments with Sherwin-Williams 2021 Colormix Forecast Color Collections

      Four color collections enhance public and personal spaces through the pulse of color.
      Coatings World staff 12.28.20

    • Automotive Coatings | Breaking News | Color Trends & Forecast | Paint & Coatings Manufacturer News
      Axalta Releases 68th Annual Global Automotive Color Popularity Report

      Axalta Releases 68th Annual Global Automotive Color Popularity Report

      White is the most frequently purchased automotive color globally for 10 consecutive years.
      Coatings World staff 12.14.20

    • Architectural Coatings | Breaking News | Color Trends & Forecast | Paint & Coatings Manufacturer News
      Pantone Announces 2021 Colors of the Year

      Pantone Announces 2021 Colors of the Year

      Radiant Sun and Flint Gray are available exclusively at The Home Depot.
      Coatings World staff 12.10.20


    • Automotive Coatings | Breaking News | Color Trends & Forecast | Pigments | Suppliers Corner
      Colors & Effects Presents Virtual Collection of Automotive Coatings Trend Stylings

      Colors & Effects Presents Virtual Collection of Automotive Coatings Trend Stylings

      The Global Color Presentation combines the benefits of new pigments in styling formulations with current trends in the automotive industry.
      Coatings World staff 12.09.20

    • Breaking News | Color Trends & Forecast | Industry News | Pigments
      Clariant Unveils

      Clariant Unveils 'New Freedom' Decorative Color Trends for 2021

      Formulated with Clariant’s Hostatint 500 range.
      Coatings World staff 12.09.20

    • Automotive Coatings | Breaking News | Paint & Coatings Manufacturer News
      IGL Coatings Announces Strategic Partnership In Finland

      IGL Coatings Announces Strategic Partnership In Finland

      ...
      Coatings World staff 11.13.20

    Trending
    • BASF Begins Implementing Ralignment Of Global Business Services Unit
    • AkzoNobel Attains Top Employer Status
    • Minwax Announces Vintage Blue As 2021 Color Of The Year
    • PPG Donates Coatings, Sealants To Help Restore Douglas C-54 Skymaster Aircraft
    • New Strategy Sets Hempel On Path To Leadership Positions
    Breaking News
    • Scott McLaughlin to Race in PPG Colors During Rookie INDYCAR Season
    • Vink Chemicals Offers parmetol PSG
    • Minwax Announces Vintage Blue as 2021 Color of the Year
    • Palmer Holland Expands Roles, Positions Of Business Teams
    • In Memoriam: CIN’s Honorary Chairman António Serrenho
    View Breaking News >
    CURRENT ISSUE

    January 2021

    • Additives Update
    • Pigment Supplier Directory
    • Interior Architectural Coatings
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    New Study on Sage Extract Formula Suggests Memory Enhancement
    Omega-3s Evidenced to Reduce Low-Grade Inflammation in Elderly Men
    MIND and Mediterranean Diets Linked to Later Onset of Parkinson’s Disease
    Coatings World

    Latest Breaking News From Coatings World

    Mississippi Lime Company Announces New Director of Safety
    IFS Coatings Launches IFS Puroplaz PE20 Texture
    Keyland Polymer UV Powder, LLC Launches UVMax Defender
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Kwivik Therapeutics, EirMed Partner to Accelerate Product Commercialization
    Europe Marks its First Successful Remote Robotic-Assisted Coronary Angioplasty
    Twist on Heart Valve Design Boosts Blood Flow, Prevents Clots
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Novartis Invests in Credence MedSystems
    Ajinomoto Bio-Pharma, Humanigen Expand Manufacturing Agreement
    Almac Expands Global Biologics Testing Services
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Coty to Shut Down Manufacturing Site in Cologne, Germany
    L’Occitane Files for Bankruptcy in U.S.
    Bésame Cosmetics Collaborates with Disney on Mary Poppins Collection
    Happi

    Latest Breaking News From Happi

    HI Beach Installs Reef-friendly Sunscreen Dispenser
    RB Partners with Airbnb
    L'Occitane US Files for Bankruptcy
    Ink World

    Latest Breaking News From Ink World

    Epson Partner Creates Label Applicators for Pharmaceutical Products
    Smurfit Kappa Sets New Sustainability Targets with Better Planet 2050
    Georgia-Pacific Acquires 3rd HP PageWide Corrugated Press to Expand Hummingbird Digital Printing
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Arjobex acquires MDV Group
    Fix-A-Form eyes global expansion
    McCracken Label installs Fujifilm water-wash plate system
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Nice-Pak Receives EPA Approval for Disinfecting Wipes
    Rockline to Invest $18 Million in Arkansas
    Essity’s Sales Negatively Impacted by Covid-19 Pandemic
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    ChoiceSpine's Tiger Shark Cervical Spacer Earns Additional 510(k)
    FDA Green Lights Inspired Spine's Trident SI Joint Screw System
    FDA Clears Method to Extract Bone Measurements From X-Rays
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    North American Semiconductor Equipment Industry Posts December 2020 Billings
    Midsummer Signs Cooperation Agreement in Spanish Market
    First Solar Signs Definitive Agreement to Sell US Development Platform to Leeward

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login