Kerry Pianoforte, Editor01.11.21
The global pandemic has impacted every aspect of our lives.
One of the most profound changes was that as a result of the shutdown, people have been forced to spend the majority of their time at home.
This has caused consumers to rethink the design and purpose of their living spaces. As homes have become not only recreational spaces but also schools and work areas, DIYers have been busy transforming their rooms into multi-functional spaces. This in turn is driving the market for architectural coatings.
“The impact of COVID-19 on the interior coatings market varied widely based on the structure of the market and the type of sector,” said Kathryn Ledson, global marketing director, Consumer Paints at AkzoNobel. “In the main, markets with a significant DIY focus saw increases in demand as spend shifted from areas such as travel to home improvement. Consumers used the time at home to upskill themselves and we saw a rise in online searches for color help and advice.&r
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