Kerry Pianoforte, Editor02.12.21
COVID-19 has profoundly impacted all aspects of the paint and coatings industry. While some markets experienced slowdowns due to the shelter in place orders, others benefited from increased time at home. The market for consumer wood coatings experienced a surge in demand as homebound homeowners looked to update their surroundings to create a comforting space.
“As much of the world continues to shelter in place, homeowners have taken a closer look at their homes, evaluating how their home functions and how it makes them feel,” said Catie Landis, PPG senior marketing manager, Olympic stain. “Throughout the pandemic, homeowners have enjoyed spending time in their backyards, decks and balconies, which has helped spur a surge in do-it-yourself (DIY) projects nationwide, like staining.
Homeowners have used their excess time at home to tackle the projects that have long been on their to-do lists. During the pandemic, and readily armed with technology, a growing number
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