• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Research
    • Markets & Technologies
    • Raw Materials
    • Top Companies
    • Directories
    • Jobs
    • Events
    • Microsites
    • More
  • Magazine
  • News
  • Research
  • Markets & Technologies
  • Raw Materials
  • Top Companies
  • Directories
  • Jobs
  • Events
  • Microsites
  • Current / Back Issues
    Features
    Business Corner
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    World Reports
    eBook
    Top Features
    Automotive OEM Coatings

    Mixing Equipment Directory

    The Wood Coatings Market

    Antimicrobial Coatings Market

    Additives Update
    Breaking News
    Online Exclusives
    Distributor News
    Financial News
    Paint & Coatings Manufacturer News
    People In the News
    Price Increases
    Product News
    Video Bites
    Raw Materials & Equipment
    Suppliers News
    Live From Shows
    Top News
    Sherwin-Williams Announces Resignation of President, COO

    Ashland Completes Expansion, Relocation of Viatel Bioresorbable Polymers Manufacturing Facility

    Evonik Receives Sustainability Award from EcoVadis

    Croda Joins TfS Global Initiative for Sustainable Chemical Supply Chains

    Nouryon Launches Smart-tagged Polymer System for Advanced Water Treatment
    Top Companies report
    Market Research
    White Papers / Tech Papers
    Technical Papers
    Product Spec Sheets
    World Reports
    Adhesives and Sealants
    Aerospace Coatings
    Architectural Coatings
    Automotive Coatings
    Automotive Refinish
    Business Operation
    Color Trends & Forecast
    Construction Chemicals
    Corrosion Control
    Industrial Coatings
    Laboratory Equipment
    Marine Coatings
    Market Trends & Forecast
    Powder Coatings
    Production Equipment
    Radcure Coatings
    Special Purpose Coatings
    Wood Coatings
    "Green" Coatings

    The Connection Between Color Psychology & Productivity In The Workplace

    Benjamin Moore Launches COMMAND

    Mule-Hide Products Co. Introduces Seal-Fast Liqui-Flash

    IFS Coatings Breaks Ground on 70,000-Square-Foot Expansion

    Conversation with Henning Kreis of Zeppelin Systems
    Additives
    Binders
    Pigments
    Solvents

    Ashland Completes Expansion, Relocation of Viatel Bioresorbable Polymers Manufacturing Facility

    Evonik Receives Sustainability Award from EcoVadis

    Croda Joins TfS Global Initiative for Sustainable Chemical Supply Chains

    Ashland Increases 1,4-Butanediol, Derivatives Prices in Europe

    AOC Announces EMEA Price Increase
    Buyers Guide
    Company Capabilities
    Distributor Guide
    Add New Company
    International Buyers Guide Companies
    Clariant Additives

    Active Minerals

    Shepherd Color Company, The

    Eagle Specialty Products

    Keim Additec Surface USA LLC
    Industry Events
    Webinars
    Live From Show Event
    Top Events
    Surface Finishing Mexico 2021

    Cleveland Coatings Society Zoom Meeting

    Cleveland Coatings Society Zoom Meeting

    PCI Powder Coating Week

    Southern Society for Coatings Technology Annual Meeting and Technical Conference
    Companies
    White Papers/Tech Papers
    Product Spec Sheets
    Equipment
    Literature/Brochures
    Videos
    International Buyers Guide Companies
    Pilot Chemical Company

    Shepherd Color Company, The

    Eagle Specialty Products

    Keim Additec Surface USA LLC

    Clariant Additives
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Business Corner
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Directories
      • Buyers Guide
      • Distributor Guide
      • Corporate Capabilities
      • Trade Associations
      • Add Your Company
    • Markets & Technologies
      • Adhesives and Sealants
      • Aerospace Coatings
      • Architectural Coatings
      • Automotive Coatings
      • Automotive Refinish
      • Business Operation
      • Color Trends & Forecast
      • Construction Chemicals
      • Corrosion Control
      • Industrial Coatings
      • Laboratory Equipment
      • Marine Coatings
      • Market Trends & Forecast
      • Powder Coatings
      • Production Equipment
      • Radcure Coatings
      • Special Purpose Coatings
      • Wood Coatings
      • "Green" Coatings
    • Raw Materials
      • Additives
      • Binders
      • Pigments
      • Solvents
    • World Reports
      • Africa Report
      • China Report
      • India/Asia Pacific Report
      • Europe Report
      • Latin America Report
      • Market Research
      • Russian Report
    • Top Companies
    • Online Exclusives
    • Slideshows
    • Experts Opinions
    • Blog
    • eBook
    • Infographics
    • Videos
    • Podcasts
    • Whitepapers
    • Jobs
    • Microsites
      • Companies
      • White Papers/Tech Papers
      • Product Spec Sheets
      • Equipment
      • Literature/Brochures
      • Videos
    • Events
      • Industry Events
      • Live From Show Event
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Features

    The Wood Coatings Market

    While the industrial wood coatings market is still recovering from the effects of the pandemic, the consumer market is robust, driven by stay-at-home DIYers.

    The Wood Coatings Market
    Photo courtesy of Benjamin Moore
    The Wood Coatings Market
    Benjamin Moore ARBORCOAT stains offer protection and color enhancement.
    The Wood Coatings Market
    Minwax’s Color of the Year is Vintage Blue.
    Kerry Pianoforte, Editor02.12.21
    COVID-19 has profoundly impacted all aspects of the paint and coatings industry. While some markets experienced slowdowns due to the shelter in place orders, others benefited from increased time at home. The market for consumer wood coatings experienced a surge in demand as homebound homeowners looked to update their surroundings to create a comforting space.

    “As much of the world continues to shelter in place, homeowners have taken a closer look at their homes, evaluating how their home functions and how it makes them feel,” said Catie Landis, PPG senior marketing manager, Olympic stain. “Throughout the pandemic, homeowners have enjoyed spending time in their backyards, decks and balconies, which has helped spur a surge in do-it-yourself (DIY) projects nationwide, like staining.

    Homeowners have used their excess time at home to tackle the projects that have long been on their to-do lists. During the pandemic, and readily armed with technology, a growing number of homeowners purchased wood stain supplies online for delivery to their house or for pickup in-store. Moving forward this year and beyond, PPG anticipates that homeowners will continue to prioritize staining projects, creating a home environment that looks refreshed and feels comforting.”

    Rick Bautista, director of product marketing, Behr Paint Company, echoed these sentiments.

    “Due to various stay-at-home orders across the country and widespread work-from-home arrangements, the pandemic has created more time and opportunity for homeowners to take on all types of projects – including wood coatings,” he said. “During this time, we have seen an appreciable increase in wood coating sales – both in-store and online – and we expect it to continue as home improvement projects remain top of mind. This growth has been seen to occur in both our exterior and interior wood care offerings.”

    The professional wood coatings market did not bode as well. “Like many, the wood coatings market saw an immediate impact in second quarter 2020 due to the COVID-19 pandemic,” said Russell Bates, training implementation specialist at Benjamin Moore. “Not all states or cities listed wood finishing companies as essential, so there were some shutdowns. Most of that has since ended and companies are up and working and have been for many months. The biggest issue currently is demand, which is already beginning to recover and expected to grow in the near future.”

    DIYers Driving Demand

    In 2020, the exterior stain category was strong as PPG reported that the DIY segment was surging due to COVID-19. “Interior stain, which skews greatly towards the pros, PPG saw a similar impact as other residential based Pro categories,” said Landis. “In 2021, we expect to see a strong performance for exterior and interior will rebound as environmental conditions improve.”

    Behr continues to see growth in the Millennial demographic, and particularly, first-time DIYers taking on new projects throughout the home. “Also, we have seen a significant increase in online sales and believe this trend will likely continue even after the pandemic,” Bautista said.

    On the pro side, the key markets driving the market for wood coatings include new home construction, new and refinished hardwood floors and cabinet and furniture companies, according to Bates.

    Customers’ Expectations

    PPG’s research indicates that customers take on a staining project to protect or waterproof their wood surface. “Exterior staining is a project that customers are likely to tackle about every three years, and homeowners rely on professional recommendations and online product reviews to inform their product decisions,” Landis said. “In advance of taking on a wood stain project, we have found that DIYers are doing their research and are purposefully choosing to invest in high-quality sundries and stain products that have a reliable and trusted reputation. Customers are likely to invest in products that make the staining process seamless and deliver a long-lasting result.

    “When it comes to exterior stain, today’s consumers are interested in products that offer durability and deliver on the claims on their label,” Landis continued. “They are in search of stain products with low-VOC properties and maintain premium performance attributes such as protection and appearance over the lifetime of the coating. OLYMPIC ELITE’s low-VOC [Colorants added to base stains may increase VOC levels significantly depending on color choice] formula features a proprietary PPG Urethane-fortified resin, originally developed to protect golf balls and vehicle bumpers from damage, that expertly balances the need for excellent protection with the desire to maintain the exceptional beauty of your wood project. Olympic MAXIMUM stain line makes planning an exterior stain project around weather easier by providing rain-ready protection in only 8 hours, damp wood application, and can be applied in temperatures ranging from as low as 35°F up to as high as 120°F.”

    “Customers continue to demand wood coatings products that are durable, easy to apply, safe for the environment, easy to clean up, and provide excellent results,” said Bautista.

    Environmental issues play a big role in product selection.

    “The ask hasn’t really changed much – customers are looking for waterborne options,” said Bates. “VOC regulations and changes typically have an impact and affect some in their decisions, and they’re open to new products or options. With the need to withstand sanitizing type solvents and hand sanitizers, higher crosslinked films are the norm.”

    Trends

    Naturally, as we spend more time at home consumers are looking at ways to create a cozy living space.

    “After an understandably stressful year, and because people are spending more time at home, consumers want to create a home that not only makes them feel comforted, but that also feels more spacious,” said Landis.

    “Oftentimes, customers want stain colors that create an extension of their indoor and outdoor spaces, creating a deck or patio that seemingly extends their indoor living space and creates a private reprieve from the world. Similarly, consumers are shifting away from once-popular gray stains, and instead are choosing warmer, comforting, earthy-toned stains that help them feel connected to nature, especially while sheltering-in-place. Warmer wood tones instantly make any space feel more organic and lived-in, a characteristic that is fueling the momentum behind this growing trend.”

    “Trends have remained pretty stable throughout the COVID crisis,” said Bates. “We are still seeing mostly pigmented systems, with some accent colors. Stains, when used, are pulling back from the darker, deeper tones to more mid-tone options. Blending of pigmented and clear wood finished pieces is becoming more popular.”

    Color Trends

    According to Bautista, the color trends of exterior wood stains tend to be  tones such as brown, cedar, pine, and redwood. “We are also seeing a growing popularity in aged-grey tones,” he said. “Premix colors are proving to be most popular during the pandemic because it allows the customer to quickly “grab and go” their desired color off the shelf without being in the store for too long.”

    “In terms of performance, weather conditions are important to the user to reduce or eliminate the effects of moisture, rain, UV, etc. on the wood surface. For example, our line of BEHR Premium Waterproofing Stains & Sealers resists rain four hours after application.”

    Minwax recently announced its first-ever 2021 Color of the Year: Vintage Blue, a comforting organic color with a balance of green and renewing blue. Vintage Blue is the very first Color of the Year from Minwax, inspiring do-it-yourselfers to think of limitless color stain options when planning their next project. 

    “Capturing the stain color that reflects our evolving style at home is rooted in our desire to set a calmness and resilience as we move through the uncertainty,” said Sue Kim, Minwax color marketing manager. “Minwax now offers more color choices to express your personal style and bring out the beauty of wood.”

    Kim described Vintage Blue as an organic color that balances nurturing green and renewing blue with subtle gray undertones. The hue creates a nostalgic mood and soothes with its natural strength, elevating everyday objects to new luxury.

    Vintage Blue is one of the 240-plus color options available in   Minwax Wood Finish Water-Based Color Stains, a line of water-based semi-transparent and new-to-the-world solid stains, offering the largest color assortment on the market.

    The 2021 Color of the Year is complemented by a coordinating palette of Minwax color stains that includes White Frost, Amber, Carbonite, Denim Blue, as well as Classic Gray to help consumers make projects their own with more color combinations. Whether adding character to a cherished object or refurbishing an antique find, consumers can use Vintage Blue interior stain in place of paint to bring out wood’s inherent beauty while maintaining its texture.

    New Products

    Behr introduced BEHR Water-Based Stain & Poly in One allowing users to apply color and surface protection in one easy step. Also, Behr also launched a new line of BEHR Premium Exterior Penetrating Oil Stains. These products are available in Transparent and Semi-Transparent opacities with popular premix colors or base products tintable to a wide range of popular exterior colors.

    Benjamin Moore is constantly working to innovate its products to ensure they are satisfying the needs of its customers. “While we are not able to provide details at this time, we are launching new bases in some products to obtain easier color matches and will also be launching new solutions in 2021 that look promising for wood customers,” said Bates. 

    PPG’s Olympic stain recently introduced a full lineup of interior wood products, including:

    • Olympic Oil-Based Wood Finish: an oil-based interior stain with an advanced color penetration formula that evenly penetrates the wood surface. Ultra-fine pigments create a rich color appearance;

    • Olympic Gel Stain: a no-drip, interior and exterior, slow-flowing gel stain intended for wood, metal and fiberglass. The ultra-fine pigments deliver a rich, uniform color;

    • Olympic Water Based Wood Stain: a fast-drying, water-based interior wood stain, offering a rich and even stain color in just one coat. Its low odor formula can be cleaned with soap and water;

    • Olympic Polyurethane: complete with advanced scratch resistance for long-lasting protection of wood surfaces, this polyurethane stain leaves a smooth and even finish;

    • Olympic Ultra-Clear Polyurethane: an advanced polyurethane scratch resistant stain for long-lasting protection that also provides a smooth and even finish. With a fast-drying feature, the product can dry in 2 hours between coats;

    • Olympic Spar Urethane: an all-weather friendly interior and exterior product, preventing fading and discoloration over time. It repels moisture and resists unsightly cracking and peeling. 

    Related Features

    • Automotive OEM Coatings

      Automotive OEM Coatings

      Despite slowdowns in 2020, the automotive coatings market is poised to grow, especially in Asia Pacific
      Anthony Locicero, Associate Editor 03.08.21

    • Mixing Equipment Directory

      Mixing Equipment Directory

      ...
      02.12.21

    • Antimicrobial Coatings Market

      Antimicrobial Coatings Market

      Lux Research offers insights into how the COVID-19 pandemic is driving the market for antimicrobial coatings.
      Kerry Pianoforte, Editor 02.09.21


    • Additives Update

      Additives Update

      ...
      Kerry Pianoforte, Editor 01.11.21

    • Pigment Supplier Directory

      Pigment Supplier Directory

      Here is a look at the latest offerings from select pigment manufacturers. For more information on the products listed, please contact the company directly.
      01.11.21

    • Interior Architectural Coatings

      Interior Architectural Coatings

      DIYers have been busy transforming their rooms into multi-functional spaces.
      Kerry Pianoforte, Editor 01.11.21


    • Biocides Update

      Biocides Update

      There is still room for growth despite COVID-19.
      Anthony Locicero, Associate Editor 12.07.20

    • Powder Coatings Market

      Powder Coatings Market

      Powder coatings offer a variety of advantages over liquid, including low environmental impact, high durability and cost efficiency.
      Kerry Pianoforte, Editor 12.07.20

    • New Solar Coating Boosts Energy By 20%

      New Solar Coating Boosts Energy By 20%

      ...
      Charles W. Thurston, Editor 11.10.20


    • MEDIA & MILLING Directory

      MEDIA & MILLING Directory

      Here is a look at the latest offerings from select media and milling equipment manufacturers.
      11.10.20

    • Company Profile:  JH Wall Paints

      Company Profile: JH Wall Paints

      JH Wall Paints is a recently-launched paint brand that brings easy-application lime wash straight to the DIYer.
      Kerry Pianoforte, Editor 11.10.20

    • Exterior Architectural Coatings

      Exterior Architectural Coatings

      Lockdowns and remote work during the COVID-19 pandemic have changed the way people view their homes.
      Anthony Locicero, Associate Editor 11.10.20


    • CHINACOAT 2020 Goes Virtual

      CHINACOAT 2020 Goes Virtual

      For the first time, the show will also be held online as well as in person.
      Anthony Locicero, Associate Editor 10.08.20

    • Automotive Refinish Market

      Automotive Refinish Market

      Still reeling from the impact of COVID-19, automotive refinish manufacturers look to increased travel and vehicle use and improved virtual tools for recovery.
      Kerry Pianoforte, Editor 10.08.20

    • 2021 Color Trends Forecast:  Elevated Comfort for a New Era

      2021 Color Trends Forecast: Elevated Comfort for a New Era

      ...
      Erika Woelfel, VP Color Marketing, Behr Paint 10.08.20

    Trending
    • Raw Material Price Increases Pile Pressure On Paint Manufacturers
    • Sherwin-Williams Announces Resignation Of President, COO
    • Hempel Reports 2020 Annual Results
    • AkzoNobel Completes Titan Paints Acquisition
    • Evonik Receives Sustainability Award From EcoVadis
    Breaking News
    • Sherwin-Williams Announces Resignation of President, COO
    • Ashland Completes Expansion, Relocation of Viatel Bioresorbable Polymers Manufacturing Facility
    • Evonik Receives Sustainability Award from EcoVadis
    • Croda Joins TfS Global Initiative for Sustainable Chemical Supply Chains
    • Nouryon Launches Smart-tagged Polymer System for Advanced Water Treatment
    View Breaking News >
    CURRENT ISSUE

    February 2021

    • Mixing Equipment Directory
    • The Wood Coatings Market
    • Antimicrobial Coatings Market
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Diets High In Fructose Could Cause Immune System Damage
    Nestlé Acquires Premium Water Brand Essentia
    Kaneka Probiotics Announces Launch of L. plantarum DR7
    Coatings World

    Latest Breaking News From Coatings World

    Sherwin-Williams Announces Resignation of President, COO
    Ashland Completes Expansion, Relocation of Viatel Bioresorbable Polymers Manufacturing Facility
    Evonik Receives Sustainability Award from EcoVadis
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    FDA OKs First OTC Home Molecular COVID-19 Test
    FDA Approves Second Sight's Argus 2s Retinal Prosthesis
    Cross Border Venture Financing Rose in Final Quarter of 2020
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Sharp Appoints EU Qualified Person
    Baxter Biopharma Solutions Enters Sterile Manufacturing Agreement for Novavax’ COVID-19 Vaccine
    Metrics Contract Services Completes Russian Regulatory Inspection
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    It's International Women's Day—But What Does That Mean?
    e.l.f. Cosmetics and Chipotle Collaborate on Burrito-Inspired Makeup Collection
    Weekly Recap: Sephora Expansion, Ulta Partners with Loop, International Women’s Day & More
    Happi

    Latest Breaking News From Happi

    Cococare Appoints First Woman President
    Ross Highlights Triple Shaft Mixers
    Arm & Hammer Unveils Foot Wipes
    Ink World

    Latest Breaking News From Ink World

    Capital Printing Invests in 2nd Komori Press
    Arna Marketing Adds Canon’s ProStream, VarioPRINT iX Production Inkjet Presses
    Massilly North America Adds Koenig & Bauer MetalStar 3 Metal Decorating Press
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Xeikon details upcoming Xeikon Café TV seminars
    Resource Label Group acquires New England Label
    UV+EB-cured products rated 'easier to recycle'
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Arm & Hammer Launches Foot Wipes
    Kimberly-Clark Names Chief Research and Development Officer
    FPInnovations Develops Biodegradable Mask
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Australia Clears Conformis' iTotal PS Knee Replacement System
    Colfax Decides to Divide Its Businesses
    Stryker Corp.'s 2020 Sales Slip 3.6 Percent
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Comercial Kywi Improves Customer Service, Front-Store Operations with Zebra Mobile Solution
    Global Smart Glass Market to Register 6.8% CAGR Between 2021-28: Grand View Research
    Wearable Patch Market to Reach $27.8 Billion by 2027: Allied Market Research

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login