• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Research
    • Markets & Technologies
    • Raw Materials
    • Top Companies
    • Directories
    • Jobs
    • Events
    • Microsites
    • More
  • Magazine
  • News
  • Research
  • Markets & Technologies
  • Raw Materials
  • Top Companies
  • Directories
  • Jobs
  • Events
  • Microsites
  • Current / Back Issues
    Features
    Business Corner
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    World Reports
    eBook
    Top Features
    Pigments Market

    The Architectural Paint Market Enjoys a Strong 2022

    The Buyers’ Guide

    Auto Refinish Market

    The 2022 Protective Additives Directory
    Breaking News
    Online Exclusives
    Distributor News
    Financial News
    Paint & Coatings Manufacturer News
    People In the News
    Price Increases
    Product News
    Raw Materials & Equipment
    Video Bites
    Suppliers News
    Live From Shows
    Top News
    Caren Hoffmann Appointed Vice President for BASF Mining Solutions

    Microban International Announces Four Senior Hires

    PPG Completes COLORFUL COMMUNITIES Project in Denmark

    10 Partners of the Automotive Industry Form JV, Cofinity-X

    BASF Recognized as Top Company for Supplier Diversity
    Top Companies report
    Market Research
    White Papers / Tech Papers
    Technical Papers
    Product Spec Sheets
    World Reports
    Adhesives and Sealants
    Aerospace Coatings
    Architectural Coatings
    Automotive Coatings
    Automotive Refinish
    Business Operation
    Color Trends & Forecast
    Construction Chemicals
    Corrosion Control
    Industrial Coatings
    Laboratory Equipment
    Marine Coatings
    Market Trends & Forecast
    Powder Coatings
    Production Equipment
    Radcure Coatings
    Special Purpose Coatings
    Wood Coatings
    "Green" Coatings

    PPG Completes COLORFUL COMMUNITIES Project in Denmark

    PPG’s SEM Products Business Launches VCS Hybrid Cup System for the Refinish Market

    Mankiewicz Selects ‘Feel Good’ Hues for 2023 Colors of the Year

    ROSS Offers Heavy-Duty Three Roll Mills for High Viscosity Dispersions

    PPG Achieves ISO 14001 Certification of Environmental Management System
    Additives
    Binders
    Pigments
    Solvents

    SAFIC-ALCAN to Distribute Scott Bader Acrylics & Rheology Modifiers in France

    EPS Launches New Acrylic DIrect-to-Metal Polymer

    Evonik, Partners Launch PlasCO₂ Project for C4 Chemicals Production

    Dr. Ranjini Murthy to Join Azelis Americas as SVP of Commercial and Digital Excellence

    Univar Solutions Announces New Distribution Relationship
    Company Capabilities
    Buyers Guide
    Distributor Guide
    Add New Company
    International Buyers Guide Companies
    Clariant Additives

    Siltech Corporation

    Arkema

    Active Minerals

    W. R. Grace & Co.
    Industry Events
    Webinars
    Live From Show Event
    Top Events
    Saudi Arabia Coatings Show

    Southern Society for Coatings Technology Annual Meeting and Technology Conference

    Eastern Coatings Show

    CPCA Annual Conference

    66th Annual Sink or Swim
    Companies
    White Papers/Tech Papers
    Product Spec Sheets
    Equipment
    Literature/Brochures
    Videos
    International Buyers Guide Companies
    Clariant Additives

    Siltech Corporation

    Arkema

    Active Minerals

    W. R. Grace & Co.
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Business Corner
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Directories
      • Buyers Guide
      • Distributor Guide
      • Corporate Capabilities
      • Trade Associations
      • Add Your Company
    • Markets & Technologies
      • Adhesives and Sealants
      • Aerospace Coatings
      • Architectural Coatings
      • Automotive Coatings
      • Automotive Refinish
      • Business Operation
      • Color Trends & Forecast
      • Construction Chemicals
      • Corrosion Control
      • Industrial Coatings
      • Laboratory Equipment
      • Marine Coatings
      • Market Trends & Forecast
      • Powder Coatings
      • Production Equipment
      • Radcure Coatings
      • Special Purpose Coatings
      • Wood Coatings
      • "Green" Coatings
    • Raw Materials
      • Additives
      • Binders
      • Pigments
      • Solvents
    • World Reports
      • Africa Report
      • China Report
      • India/Asia Pacific Report
      • Europe Report
      • Latin America Report
      • Market Research
      • Russian Report
    • Top Companies
    • Online Exclusives
    • Glossary
    • Slideshows
    • Experts Opinions
    • Blog
    • eBook
    • Infographics
    • Videos
    • Podcasts
    • Whitepapers
    • Jobs
    • Microsites
      • Companies
      • White Papers/Tech Papers
      • Product Spec Sheets
      • Equipment
      • Literature/Brochures
      • Videos
    • Events
      • Industry Events
      • Live From Show Event
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Blog

    Winning in a More Dynamic and Inclusive Market

    ...

    Related Content
    • Clariant Earns Henkel, ICIS Awards
    • Henkel Partners with Fiat Chrysler
    • Digital Download of Global Market Analysis for Paint & Coatings Industry (2015-2020) Available
    • Henkel Helps SAIC-GM Make New Technological Breakthrough
    • Henkel to Acquire Sonderhoff Group
    Dr. Christian Kirsten, Corporate Senior Vice President Transport & Metal and Head of Adhesive Technologies Asia-Pacific04.18.17
    If the past year taught us anything, it’s that the world is becoming an unpredictable place where change is the only constant. In Asia-Pacific, the convergence of economic, technological, customer and regulatory forces are remaking the market into a more dynamic, inclusive playing field.

    With this transition, we expect to see consistent demand for reliable products, breakthrough technology and innovative high-impact solutions. With agile transformation and the right business focus in place, wwwhttp://www.henkel.coms is poised to win in the market.


    Productivity enhancement solutions widely spread across industries

    As our customers work to enhance operational productivity, we are confident that demand for adhesive technologies will surge across multiple industries, including automotive, flexible packaging, goods assembling and general manufacturing.

    A sluggish world economy, together with rising labor costs and slowing worker productivity gains, are challenging every global company doing business in Asia-Pacific. The need for cost-effective and productivity-enhancing solutions is unprecedentedly. Serving as key activators in multiple industries to expedite automation and modernization, adhesive technologies are set to benefit.

    In the automotive industry, for example, adhesives and sealants help original equipment manufacturers (OEMs) bond different substrates of metal, eliminating the need for welding and mechanical rivets. These adhesive products are making strong inroads in the industry, as car makers and OEMs see the clear benefits of new materials, a simplified manufacturing process and related cost savings. A recent market report estimates that the automotive adhesives market will grow from US$4.03 billion in 2016 to US$6.05 billion by 2021 at a compound annual growth rate of 8.5%.[1] We at Henkel share that optimism and will partner with our customers and deliver leading technology, exciting innovation and superior customer engagement across the value chain.

    Across the region, Henkel solutions – including our adhesive and sealant offerings for automotive components as well as our thermal solutions for electronics – are widely applied in top-selling premium automobiles and cutting-edge new energy vehicles. The Henkel-owned two-step surface treatment method enables pretreatment of body shells with an aluminum content of up to 100% while reducing waste and the use of energy and chemicals. This process allows the region’s top vehicle manufacturers to reduce costs and enhance productivity. Henkel is also playing a game-changing role in providing sound-deadening solutions to car manufacturers by replacing bitumen mats with a new generation water-based material, which can be sprayed onto car bodies with robots to increase production efficiency significantly.


    Consumers demanding high-quality, safe products

    Also set to surge is the use of adhesive technologies in a vast array of consumer goods – everything from daily care products to medical devices.

    As incomes rise in Asia, the region’s rising middle class is more optimistic than it is in the most mature markets. Some 73% of respondents from Southeast Asia believe that they’ll fulfill their biggest dream in their lifetimes, according to a recent AIA Group survey, which will lead to higher consumer spending. In addition, consumers are becoming more sophisticated, particularly those from the upper middle class and those 35 years old and younger. In China, 81% of consumption growth from now to 2020 will come from those with annual household income over US$24,000. Chinese consumers 35 or younger will drive 65% of that growth.[2]

    An important component of growing consumer sophistication is the demand for high-quality and safe products.

    In the healthcare industry, the growing importance of adhesive dentistry contributes to the global medical adhesives market growth, projected to reach approximately US$10 billion by 2019[3]. Growth in this segment in Asia-Pacific is expected to outpace that of both the United States and Europe as more manufacturing shifts to the region. 

    Adhesive technologies are also enabling a host of innovative features and improvements in such medical care products as syringes, ducts and surgical masks. Bio-sensitive conductive ink and thermal management materials are also meeting increasing demand in products such as blood glucose monitor testing paper. Other healthcare applications made better by adhesive technologies are drug delivery systems, catheters, implants and therapeutic devices.


    Entrepreneurs demand high-impact solutions

    Entrepreneurs in Asia are leading global development in drones. And China is leading its global rise, with five out of the world’s top 11 venture capital-funded drone companies from the country. This industry uses adhesive technologies to improve efficiency and safety across joints in the latest- to next-generation commercial drones. Henkel provides tailor-made solutions to meet the needs of many of the region’s drone manufacturers, offering higher reliability and stress resilience.

    Throughout a company-owned scouting to commercialization process, Henkel Adhesive Technologies is also partnering with start-up companies with technical solutions ranging from next-generation flexible displays to game-changing surface treatment technologies. Innovation at an early design stage and high-impact solutions are a winning combination of best-in-class service and unique solutions.


    Thriving in volatile markets with increasing agility from within

    Productivity enhancement, evolving consumer demand and new technologies exploitation are constantly driving adhesives demand. And in a turbulent business environment, every company must increase agility to rapidly adapt and steer itself to spot and exploit these growth opportunities.

    At Henkel Adhesive Technologies, we continue to transform the way we do business, in line with the Henkel 2020+ vision setting ambitious goals for 2020 and beyond across Asia Pacific. We aim to digitize our interaction with customers, consumers, business partners and suppliers along the entire value chain. We will march deeper into the e-commerce market by establishing a strategic partnership with 1688, the B2B e-commerce platform from the Alibaba Group, which promises to double “digitally driven” sales to more than 4 billion euros by 2020.

    In response to an innovation and disruption cycle shorter than ever before, we will leverage the Henkel Adhesives Innovation Center (HAIC), located at the company’s regional hub in Shanghai, to take advantage of close proximity to local customers. By fostering a stronger entrepreneurial spirit in our highly energized and empowered teams, we aim to drastically reduce our innovation development and response time to address the Asia-Pacific’s unmet market needs.
     
    Related Searches
    • innovation
    • environment
    • china
    • eliminating
    Related Knowledge Center
    • Adhesives and Sealants
    Suggested For You
    Clariant Earns Henkel, ICIS Awards Clariant Earns Henkel, ICIS Awards
    Henkel Partners with Fiat Chrysler Henkel Partners with Fiat Chrysler
    Digital Download of Global Market Analysis for Paint & Coatings Industry (2015-2020) Available Digital Download of Global Market Analysis for Paint & Coatings Industry (2015-2020) Available
    Henkel Helps SAIC-GM Make New Technological Breakthrough Henkel Helps SAIC-GM Make New Technological Breakthrough
    Henkel to Acquire Sonderhoff Group Henkel to Acquire Sonderhoff Group
    Henkel Announces Webinar on Superior Sealing Solutions for Automotive Cast Metal Parts Henkel Announces Webinar on Superior Sealing Solutions for Automotive Cast Metal Parts
    Henkel Announces Webinar on Loctite Impregnation Solutions for Electronics Henkel Announces Webinar on Loctite Impregnation Solutions for Electronics
    BASF’s 2017 Science Competition Seeks to Develop Superior Finish on Carbon Fiber Composites BASF’s 2017 Science Competition Seeks to Develop Superior Finish on Carbon Fiber Composites
    Ashland to Increase Prices on Two Adhesive Products Ashland to Increase Prices on Two Adhesive Products
    Henkel to Acquire Hair Professional Business in Mexico, USA Henkel to Acquire Hair Professional Business in Mexico, USA
    Global Market for Rigid Packaging Adhesives Forecast to Grow by 4.3% (CAGR) to $18.2B by 2021 Global Market for Rigid Packaging Adhesives Forecast to Grow by 4.3% (CAGR) to $18.2B by 2021
    Global Market for Rigid Packaging Adhesives Forecast to Grow by 4.3% (CAGR) to $18.2B by 2021 Global Market for Rigid Packaging Adhesives Forecast to Grow by 4.3% (CAGR) to $18.2B by 2021
    Sika Automotive to Present at 2017 In-adhesives International Symposium Sika Automotive to Present at 2017 In-adhesives International Symposium
    Plasmatreat Hosts Open House and Surface Techdays Conference Plasmatreat Hosts Open House and Surface Techdays Conference
    Optical Coatings Global Market Seeing Solid Growth, Reports BCC Research Optical Coatings Global Market Seeing Solid Growth, Reports BCC Research

    Related Breaking News

    • Additives | Adhesives and Sealants | Breaking News
      Clariant Earns Henkel, ICIS Awards

      Clariant Earns Henkel, ICIS Awards

      Henkel Adhesive Technologies presented Clariant its Sustainability Award 2020; won in 2 categories at ICIS Innovation Awards.
      Coatings World staff 11.23.20

    • Breaking News | Paint & Coatings Manufacturer News

      Henkel Partners with Fiat Chrysler

      ...
      05.31.17

    • Breaking News

      Digital Download of Global Market Analysis for Paint & Coatings Industry (2015-2020) Available

      ...
      05.31.17


    • Breaking News

      Henkel Helps SAIC-GM Make New Technological Breakthrough

      ...
      05.18.17

    • Breaking News | Paint & Coatings Manufacturer News
      Henkel to Acquire Sonderhoff Group

      Henkel to Acquire Sonderhoff Group

      ...
      05.18.17

    Loading, Please Wait..
    Trending
    • Minwax Brand Announces Gentle Olive As Its 2022 Color Of The Year
    • PPG Reports Fourth Quarter, Full-Year 2022 Financial Results
    • PPG Global Leaders Transform Boys & Girls Club In Florida With COLORFUL COMMUNITIES Project
    • 10 Partners Of The Automotive Industry Form JV, Cofinity-X
    • PPG Recognized As ‘Most Admired Company’ By FORTUNE Magazine
    Breaking News
    • Caren Hoffmann Appointed Vice President for BASF Mining Solutions
    • Microban International Announces Four Senior Hires
    • PPG Completes COLORFUL COMMUNITIES Project in Denmark
    • 10 Partners of the Automotive Industry Form JV, Cofinity-X
    • BASF Recognized as Top Company for Supplier Diversity
    View Breaking News >
    CURRENT ISSUE

    January 2023

    • Pigments Market
    • The Architectural Paint Market Enjoys a Strong 2022
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    NPA Announces Annual Capitol Hill Advocacy ‘Fly-In’ Day
    GOED Elects New Board Officers for 2023
    Aspire Hires Darrec Jones as VP of Business Development
    Coatings World

    Latest Breaking News From Coatings World

    Caren Hoffmann Appointed Vice President for BASF Mining Solutions
    Microban International Announces Four Senior Hires
    PPG Completes COLORFUL COMMUNITIES Project in Denmark
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Freudenberg Medical Adds Silicone Extrusion Capabilities in Massachusetts
    Positive Long-Term Prospects for Japanese Diabetes Care Market
    Digital X-Ray is as Effective as Lung Ventilation Perfusion in Detecting CTEPH
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Bristol Myers Squibb 4Q Results
    Actinium, NCI Partner to Develop Actimab-A in AML
    Astellas Announces New President and CEO and Management Structure
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Old Spice Introduces New Mascot and Launches ‘Smelf-Confidence’ Campaign
    KVD Beauty Launches Good Apple Serum Foundation
    Interpack 2023 to Focus on Sustainability
    Happi

    Latest Breaking News From Happi

    EvaClean Promotes Nicole Slacik to Executive Vice President, Healthcare
    Personal Care Brand Odele Expands into Ulta Beauty
    Clorox’s Eric Reynolds Elected Chair of American Cleaning Institute’s Board of Directors
    Ink World

    Latest Breaking News From Ink World

    Mexar Limited Awarded OEKO-TEX ECO PASSPORT Certification
    Graphic Packaging Named to Fortune's List of World's Most Admired Companies
    CDP Awards Amcor an A- for Ongoing Work on Climate Change Disclosure
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Fujifilm expands RxD inkjet pigment dispersions color range
    Anderson & Vreeland acquires flexo consumable assets from Grimco
    Hamillroad Software's Bellissima DMS honored in Brazil
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Avgol to Showcase Algaeing Colorants and Fibers at Filtech
    Uster to Host Webinar on Zero-Level Contamination Control
    Typar Expands Drainable Wrap Line
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Steady Growth Forecast for Global Orthobiologics Market
    ODT's Most-Read Stories This Week—Feb. 4
    Toetal Solutions Secures $1.8 Million in New Financing
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    onsemi Exceeds 4Q 2022 Expectations
    Emerson Launches Ovation Green Software Portfolio
    Graphene Flagship Researchers Examine Applications for Space

    Copyright © 2023 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login