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    Breaking News

    Dow Showcases Broad Portfolio at 2015 Eastern Coatings Show

    ...

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    • Eastern Coatings Show Held in Atlantic City, New Jersey
    06.02.15
    Dow Coating Materials, a business unit of The Dow Chemical Company, accelerates progress in paints and coatings through customer collaboration, understanding market trends, and research and development, including high through-put research, in support of ongoing product development. The results of these efforts will be on display at booth 212 during the 2015 Eastern Coatings Show, June 1-4 in Atlantic City, New Jersey.

    “Customers are looking for solutions that vary across a range of capabilities – including coatings that contain less volatile organic compounds (VOCs), can offer more application flexibility and do more than decorate and protect,” said Sylvia Insogna, North America marketing director, Dow Coating Materials. “We continue to collaborate across the value chain to address these challenges holistically to drive sustainable coatings solutions.”

    From increasing sustainability requirements to general functionality improvements, Dow Coating Materials aims to develop products with premium performance across a wide variety of architectural and industrial applications.

    Sustainable Solutions for Industrial and Architectural Coatings

    A first in solvent-borne two-component (2K) urethane technology, PARALOID™ Edge Isocyanate1-Free Technology is a high performance, ambient crosslinking system that is both isocyanate-free1 and formaldehyde-free2.  Solving the dilemma of extending pot life while maintaining quick cure, PARALOID™ Edge Technology offers flexibility for a variety of applications including auto refinishing, agriculture and construction equipment, and maintenance and protective coatings for metal and industrial wood.

    Also a pioneer in waterborne industrial coatings, it’s no surprise that Dow Coating Materials continues to offer innovations aligned to evolving sustainability trends. Recently introduced MAINCOTE™ AEH Acrylic Epoxy Hybrid and MAINCOTE™ 4950 Acrylic Resin help enhance durability and protection properties for concrete and direct-to-metal applications while offering low-VOC capability. MAINCOTE Resins are available as one-component and two-component systems and offer improved performance without sacrificing on sustainability.

    Balancing low VOC with high performance is an ongoing need in paint formulating in both industrial and architectural coatings – not just for binders, but for additives as well.

    Paint makers are seeking highly efficient, easy pouring thickeners, while applicators are looking for better applied hiding, enhanced surface appearance, and better touch-up.

    A recent addition to Dow’s functional family of additives, ACRYSOL™ RM-725 Rheology Modifier – a solvent-free3, APEO-free4 HEUR for near zero VOC paint formulations, addresses a number of paint maker challenges. Offering more of what formulators and applicators want, ACRYSOL™ RM-725 Rheology Modifier boasts excellent sag-flow balance for vinyl acrylic (PVA), vinyl acetate ethylene (VAE) and other acrylic binder systems.

    These high-performance coatings needs extend even further for exterior substrates that need to withstand harsh elements. Dow Coating Materials also offers binders for exterior architectural wood coatings that help improve functionality while bringing the natural beauty of wood to the surface.

    “Waterborne acrylic restoration coatings for wood substrates require fewer annual re-applications to help protect the beauty and value of wood,” said Insogna. “Excellent adhesion to wooden substrates and increasing the overall durability of exterior wood coatings allows applicators, formulators and end-users alike to create more sustainable wood surfaces.”

    From semi-transparent stains to solid color stains and wood restoration coatings, exterior wood coatings, like AVANSE™ ST-410 Binder from Dow can highlight the grain and texture of wood substrates, offer enhanced dirt pickup resistance, advance UV durability or even rejuvenate well weathered wood.

    Dow experts will address these innovations during the following presentations at the 2015 Eastern Coatings Show:

    ·         Tuesday, June 2: (11:30 a.m. to 12:00 p.m.) Controlling Wet Hiding with TiO2 Reduction Strategies in Architectural Coatings
    ·         Wednesday, June 3: (8:40 a.m. to 9:10 a.m.) Weathering the Elements – Why Real World Data is Critical in Developing Polymers for the Exterior Market
    ·         Wednesday, June 3: (9:40 a.m. – 10:10 a.m.) Relevant Preservative Testing: The Importance of Robust Microbial Challenge Testing to Mimic Paint Manufacturing Conditions

    As customer and market needs change, Dow Coating Materials continues to collaborate with its customers to produce high-performance products that address growing sustainability and functionality trends across the globe.

    “The continued focus on incorporating sustainable technologies into coatings is driving a broadening of paint categories,” said Insogna. “With growth of added functionality, improved environmental footprint and environmental, health and safety improvements, Dow Coating Materials is committed to research and development of innovations to advance these trends.”

    1 Manufactured without isocyanate
    2 No added formaldehyde or formaldehyde generators
    3Manufactured without added solvent
    4Manufactured without the use of APEO surfactants
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