Paints and coatings market is correlated with multiple end-user sectors such as housing, construction, automotive, furniture, and packaging. The global market for paints and coating experienced a healthy growth in 2014 on account of rising construction projects, increase in housing starts, resuming consumer confidence and improvement in industrial production worldwide. While housing and construction markets in North America and Europe remained subdued over the years following the global financial crisis, activity has been strong in Asian markets like China and India. Further many new construction activities are expected to begin in Asia Pacific as well as America region that will boost the demand for paints and coatings market.
The paints and coatings industry can be categorized into three markets: architectural/decorative, industrial OEM and special purpose coatings. Architectural coating is the largest segment followed by industrial coatings and special purpose coatings. The industrial coatings segment was driven by rise in industrial production and automotive OEM sector. Geographically, Asia Pacific is the largest consumer of paints and coatings followed by Europe, North America and Latin America. Paint manufacturers are constantly introducing new and technologically advanced products in the market. Companies are focusing on zero VOC (volatile organic compounds) and green paints that are particularly in high demand among the customers.
Competition in coatings segment is based on formulating products for specific customer applications, meeting customer delivery requirements and providing technical assistance to the customer in product application, new technology offerings and prices. Akzonobel, PPG, Sherwin Williams, BASF and Valspar are the leading companies.