For the full Axalta experience, you can also see how fast-drying our coatings are at the Axalta Engineered for Speed spray booth where Axalta has teamed up with Global Finishing Solutions (GFS) to integrate REVO infrared technology into Axalta’s live paint demonstrations. The Axalta spray booth and mixing room, located just outside of the Central Hall front entrance (booth number 61009), will be the place to watch cutting edge paint demos, amazing artists create custom masterpieces, or to actually suit up yourself to spray Cromax® Pro waterborne basecoat and Cromax Premier LE UVA primer-surfacer in a GFS Ultra XD semi-downdraft spray booth. After painting, visitors can talk to Axalta’s technical experts about the products or head to Axalta’s inside booth for autograph signing sessions, pinstriping demonstrations and much more.
“We are pleased to be back at SEMA for our 23rd year,” announced Nigel Budden, Axalta Coating Systems Vice President and head of its North America business. “I think attendees will find our activities, cars, celebrities, content and events to be exciting. We also want to make our presence interactive and our custom-built, fully operational spray booth and mixing room will help us do that.”
Axalta’s outdoor exhibit will include its VIP tent, spray booth and mixing room, and among a number of head-turning vehicles, award-winning American country music artist Zac Brown’s 2015 Dodge Challenger SRT Hellcat. Our indoor exhibit will offer closed-circuit monitors displaying Axalta’s activities in the outdoor spray booth and offer food, beverages, and other special activities.