03.22.17
Axalta Coating Systems is exhibiting a selection of its Alesta® powder coatings colors and textures at the celebrated Saint-Etienne International Design Biennale, taking place in the Cité du Design in St. Etienne, France, March 9 to April 9, 2017. Cité du Design is a renowned public venue dedicated to design and innovation, in which the prominent school of higher education Saint-Etienne Higher School of Art and Design is located. It also serves as the home of the Matériauthèque, a material resource center. The school is a hub for design research and innovative thinking related to industry, the public sector, design and education.
With more than 150 years in the coatings industry, Axalta is delighted to share its legacy of color technology and innovation during the Biennale with a wide array of architects and designers who rely on Alesta coatings to provide vibrant colors and effects to their materials. To highlight some of these applications during the event, Axalta is displaying figurines and color cards coated with Alesta products at the Matériauthèque as part of the school’s commitment to serve as a resource to designers, manufacturers, researchers and students.
Pascal Nicard, Regional Sales Director for Axalta’s powder coatings in France, the Middle East and Africa, says, “Axalta has developed a close relationship with the Cité du Design, which is situated near our Montbrison facility, one of our largest Alesta powder production sites. For this year’s Biennale, to illustrate how our products look, we have created some colorful, miniature 3-D Axalta logos that have been sprayed with Alesta powder coatings. It’s exciting to be part of this event, which draws designers, entrepreneurs, students and members of the public from around the globe.”
The Biennale is in its 10th year and this bi-annual event has become one of the most eclectic design events in France. The event aims to highlight the importance of design in every aspect of daily life, to raise its public awareness, and to make design accessible to all; it’s also a way to explore the evolution and the future of design. This is done through multiple exhibitions, conferences, symposiums, and debates that look at contemporary design trends and design issues.
With more than 150 years in the coatings industry, Axalta is delighted to share its legacy of color technology and innovation during the Biennale with a wide array of architects and designers who rely on Alesta coatings to provide vibrant colors and effects to their materials. To highlight some of these applications during the event, Axalta is displaying figurines and color cards coated with Alesta products at the Matériauthèque as part of the school’s commitment to serve as a resource to designers, manufacturers, researchers and students.
Pascal Nicard, Regional Sales Director for Axalta’s powder coatings in France, the Middle East and Africa, says, “Axalta has developed a close relationship with the Cité du Design, which is situated near our Montbrison facility, one of our largest Alesta powder production sites. For this year’s Biennale, to illustrate how our products look, we have created some colorful, miniature 3-D Axalta logos that have been sprayed with Alesta powder coatings. It’s exciting to be part of this event, which draws designers, entrepreneurs, students and members of the public from around the globe.”
The Biennale is in its 10th year and this bi-annual event has become one of the most eclectic design events in France. The event aims to highlight the importance of design in every aspect of daily life, to raise its public awareness, and to make design accessible to all; it’s also a way to explore the evolution and the future of design. This is done through multiple exhibitions, conferences, symposiums, and debates that look at contemporary design trends and design issues.
