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    Breaking News

    PPG's Glidden Paint Unveils "Real Is How We Roll" Campaign

    ...

    Related CONTENT
    • Q&A with Kim Perry of Glidden Paint by PPG
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    05.12.17
    Let’s get real: the paint industry is filled with complicated jargon, difficult-to-follow directions and “fake” paint news, putting pain into painting for consumers. GLIDDEN paint by PPG is coming to the rescue of all do-it-yourself (DIY) painters, with the long-awaited declaration that "it's just paint." This spring, the Glidden brand is launching the “Real Is How We Roll” creative campaign to simplify paint industry “lingo” and provide consumers with clear, relatable messages on paint features to help them tackle upcoming paint projects.

    The “Real Is How We Roll” campaign will promote the Glidden brand as the “anti-paint paint brand” – a disruptor in the paint category. Building on the Glidden brand’s “it’s just paint” attitude, the campaign features relatable scenarios and offers a candid perspective on situations that could potentially create stress for painters, to provide guidance that will ring true among DIYers and professionals alike.

    “Glidden paint is for DIYers who value learning and take pride in doing,” said Dave Marecic, marketing manager for the Glidden paint brand of PPG. “They favor rolling up their sleeves, even if it’s not fun.”

    Pushing back on perfection and lowering the stakes for DIY painters, Glidden paint will ask consumers, “Can you tell the difference between a $50 gallon of paint and a $25 gallon of paint?”

    The answer: “Probably not. In fact, according to independent tests, some Glidden paint products perform as well or better than more expensive products. After all, it’s just paint,” said Marecic.

    “When it comes to the paint industry, complicated jargon can be distracting and confusing, often reducing consumers’ confidence in themselves and their projects,” Marecic said. “We know that painting can be tough, and it’s about time someone called it like it is. Glidden paint is partnering with DIYers to show them it can be easy to create a look you love at a price you love.”

    The campaign’s colorful messaging will spread across media including Instagram, Pinterest and Facebook, with all communications relating back to one core theme: the Glidden brand offers premium paint without the premium price.
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      Uses a single, closed-container for both pre-dispersion with an impeller disk, and subsequent milling with an integrated basket mill.
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    • Breaking News | Laboratory Equipment
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      Patent covers the methods and systems for Sensory’s exclusive ruggedized optical interference (ROI) technologies.
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      "2020 was ultimately a year of major qualitative progress for Arkema," Chairman and CEO Thierry Le Hénaff said.
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      Cost of key raw materials used in the manufacturing of coatings is now significantly higher compared to the beginning of 2020, Hempel said.
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    • Breaking News | Production Equipment | Suppliers Corner
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      The UP Q-25 Circulation Attritor is fitted with a 27.5-gallon grinding tank capacity, a 250-gallon circulation tank, 25-gallon media volume.
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    • Breaking News | Paint & Coatings Manufacturer News
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    • Nippon Paint Marine Wins Korea Export Award
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    View Breaking News >
    CURRENT ISSUE

    February 2021

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