Axalta Coating Systems will exhibit its recently acquired wood coatings products and services at the Association of Woodworking & Furnishings Suppliers (AWFS) Fair in Las Vegas from July 19 to 22, 2017. NASCAR champion Dale Earnhardt Jr. will make a special appearance at Axalta’s Booth 9800 in Hall C3 of the Las Vegas Convention Center on July 19 from 1:30 – 3:30 p.m. Axalta acquired the North American industrial wood coatings business from Valspar in a transaction that closed on June 1.

Axalta will present the newest additions to its wood coatings portfolio, including its reformulated Zenith® waterborne finish. The Zenith waterborne line of products incorporate revolutionary coatings technology to match the durability and performance of traditional solvent-based products, but with low odor, VOC-compliant solutions. The company will also introduce Ultraguard™ Low Formaldehyde Conversion Varnish, which contains 75 percent less formaldehyde than traditional formulations, yet performs in durability, clarity, and appearance like conventional varnishes.

“We are excited to share our latest innovations at the largest woodworking and furnishing industry tradeshow in the U.S.,” says Carl Gaynor, Market Segment Manager for Axalta’s wood coating business. “AWFS is the ideal venue for professionals in our industry to become familiar with our new brand, and see first-hand how we plan to shape the future of our business as we continue to provide dependable solutions to our customers.”

As one of the leading wood coating manufacturers since 1806, Axalta serves diverse markets and customers such as OEMs, applicators, and distributors with a variety of technologies including varnishes, glazes, stains and lacquers that enhance and protect wood and alternative wood substrates.