Vorteq Coil Finishers, formerly Wismarq Industries, has rebranded around the core values of strength and momentum. The name change, along with Vorteq’s new web-based customer portal, QUEST is the culmination of a comprehensive initiative to create a differentiated and personalized customer service model to further augment the company’s premium quality standards, and to enhance brand recognition of the company as an industry leader for specialized coil coatings. Part of the company’s recent growth includes the October, 2016 acquisition of Allentown, Pennsylvania-based Prior Coating Metals Inc., which expands Vorteq’s production capacity, processing capabilities and geographic footprint to better service their diverse customer base.
“Seeing the No. 9 Axalta Chevrolet racing at Daytona International Speedway will be an amazing experience,” said Jim Dockey, CEO of Vorteq Coil Finishers. “The valued partnership we have with Axalta helps drive the momentum and growth of our newly branded company. It will be a thrill to see those same attributes on the track at Daytona when William Byron chases back to back wins, while proudly displaying the Vorteq logo on his car.”
“Vorteq’s strength and momentum as a dynamic coil coating company will be well represented on the track on Friday,” said Michael Cash, Senior Vice President and President, Industrial Coatings. “JR Motorsports and Vorteq share a common desire to compete at the highest level based on speed and execution, which makes Vorteq a great partner for the Daytona Xfinity race.”