The addition of Grupo Industrial Alce's well-known brands will reinforce Sika's position in key project management and specification selling. The product offerings of the two companies are highly complementary and will allow Sika to become market leader in bituminous membranes and number two in liquid-applied membranes in the fast-growing Mexican market. Furthermore, the addition of the production facility located close to Mexico City, results in a perfect geographical fit and is fully aligned with Sika's strategy to expand its presence and local supply chain in growing markets.
José Luis Vázquez, Regional Manager Latin America: "Already having a strong position in the distribution sales channels, the addition of the acquired highly recognized brands will increase our penetration into key projects and support our growth strategy. The added production capacity will also enable Sika Mexico to expand its portfolio of locally produced solutions for roofing and waterproofing. We welcome the new employees into the Sika team and look forward to growing our business together."