Mascoat is releasing its WeatherBloc-HRC Coating, a new thermal insulation coating for commercial buildings and metal roofs. Unlike standard reflective rooftop paints, this coating combines thermal insulation with reflective paint to provide dependable thermal protection, even on dirty surfaces or cloudy days.

Weatherbloc-HRC is an updated version of Mascoat’s WeatherBloc-IC product, which was initially designed to be a reflective rooftop coating with some insulating abilities. The new WeatherBloc-HRC product combines the reflective properties of this white coating with true thermal protection in order to reduce overall heat transfer in commercial buildings, reducing energy needs and costs. When placed on buildings in urban settings, it can be used to prevent urban heat island (UHI) effect, which is a phenomenon in which urban areas experience warmer temperatures than surrounding rural areas. In addition to reducing energy costs for commercial buildings, the water-based formula is also environmentally friendly and non-toxic.



“Weatherbloc-IC was too expensive for this marketplace,” said Will Conner, director of marketing at Mascoat. “But we have worked to identify materials that lower the cost without sacrificing the insulating abilities of WeatherBloc to give customers a coating that will not only protect their substrate for years, but also reduce energy costs at a cost similar to standard reflective coatings on the market today.”

Weatherbloc-HRC is a spray-on coating.