Emerald Performance Materials launched its new corporate website, which was reconstructed for an enhanced user experience, with upgraded features such as a more modern design, streamlined navigation and mobile optimization.
 
“Emerald needed a revamped website to conform with evolving best practices for the web and to match its global, market leading status,” said Ed Gotch, Emerald Performance Materials board member and Emerald Kalama Chemical CEO.
 
In addition to the new corporate site, Emerald is designing new websites for its two business groups, Emerald Kalama Chemical and CVC Thermoset Specialties. The content for each group will continue to be accessible from the corporate website, but by creating two new site domains, users can enjoy an experience tailored to the needs of each business unit.
 
“The Emerald Kalama Chemical group has made exciting changes this year to transition to a more market-focused organization, offering solutions for Consumer Specialties, Industrial Specialties and Antioxidants and Accelerators,” Gotch said.
 
The new CVC Thermoset Specialties site is expected to be complete in late October. Users can expect a new look and feel with enhanced, more intuitive navigation, making it easier for manufacturers of composites, adhesives, coatings and electronics to connect with the best solutions for their unique formulation challenges.