02.12.19
In 1969, Henkel launched the first-ever glue stick called Pritt.
The company has sold billions of glue sticks and has continuously expanded its product range under the brand.
In 2019, Henkel will celebrate the 50th Pritt anniversary through different activities including its back-to-school campaign in stores and a special initiative for children.
It was 1967 when the former Henkel engineer Dr. Wolfgang Dierichs saw a woman applying lipstick while traveling. The simple twist-up mechanism gave him an idea: “Why not make an adhesive in the shape of a lipstick, that´s quick, clean and accurate?”
After two years of development and testing, the company launched the first Pritt glue stick in 1969.
In 2000, the company launched the first solvent-free Pritt generation meeting modern demands for safety and sustainability.
In 2001, Pritt was awarded the exclusive seal of “Space-Proof Quality”. A rocket ferried a cargo of Pritt products to the International Space Station where the glue sticks were successfully tested under extreme space conditions.
In 2003, Henkel launched today's generation with 90 percent natural ingredients.
To celebrate the anniversary, this years' back-to-school campaign will be focused on 50 years of magic moments. To capture that magic, Pritt will launch the new Pritt Glow in the dark glue stick.
Henkel produces more than 100 million Pritt sticks in different colors and sizes per year.
The Pritt portfolio ranges from liquid all-purpose glues and glue pens to glue rollers and correction rollers.
“For the last 50 years, Pritt has enabled children to turn their creativity and imagination to reality through the magic of crafting,” said Xavier Martin, head of Global Marketing and Digital for the Consumer Adhesives Business at Henkel. “In 2019 we will celebrate all those magical moments Pritt has inspired ever since with our employees, consumers and customers through different activities. Therefore, we will lay the focus on our back-to-school campaign in summer and a special fundraising initiative for children.”
Together with Plan International, Pritt has constructed and renovated two schools in unprivileged areas in Brazil. Together with the Fritz Henkel Stiftung, Pritt, this year, will actively support children´s education with the internal initiative “We craft for children.”
With this fundraising initiative, Henkel employees around the globe will have the opportunity to craft a figurine expressing what they wanted to be as a child. The three most actively participating countries will receive a donation for a local organization in support of children´s development and education.
