02.15.19
MetaShield LLC launched MetaShieldCLEAN, a fully transparent, nanotechnology-based coating that repels a significant amount of the stains, dust and dirt which typically accumulate on consumer packaging during ordinary use.
The patent-pending coating is ideal for the
cosmetics industry, where the appearance of the product post-sale enhances
and preserves brand value.
“Cosmetics companies understand that the package is their face to the
world, and products that make consumers look fabulous should also look
fabulous, even after purchase and everyday use,” said Martin Ben-Dayan, CEO
of MetaShield LLC.
The MetaShieldCLEAN formula also has a low volatile organic
compounds high solids content, which is a sustainable and
environmentally friendly alternative to other aqueous or solvent-based clear
coatings.
“Competition within the cosmetics industry is fierce, with considerable
investments being made in the brand image and package design,” said
Ben-Dayan. “Manufacturers realize that to maintain consumer loyalty, the high-quality perception of their products also needs to extend beyond the point of purchase, and address the overall consumer experience. MetaShieldCLEAN enables designer cosmetics vessels to maintain their beauty and brilliant artistry well after purchase by dramatically
reducing the accumulation of dirt and smears.”
Since MetaShieldCLEAN can be applied to most surfaces, it is also an ideal
solution for a variety of other consumer products in industries where it is
vital to keep surface components clean. Examples include electronics,
vanities and makeup storage containers, appliances, and even the growing
number of sensors that are instrumental in the Internet of Things (IoT)-enabled
products.
MetaShield’s research team tested MetaShieldCLEAN by applying the nanotech
coating to cosmetics packaging and exposing them to common sources of dirt,
dust and staining agents – including blush, foundation, eye shadow, nail
polish, and even permanent markers.
In addition to repelling dirt and
stains, MetaShieldCLEAN-coated products have been shown to be much easier
and faster to clean in lab testing.
Currently, most plastic packaging is coated with commonplace UV lacquers whose primary function is to enhance scuff and scratch durability. In addition to enhancing cleanliness, MetaShieldCLEAN has also proven to be more scratch and scuff resistant than the standard coatings used by consumer packaging manufacturers in cosmetics and other industries.
MetaShieldCLEAN’s anti-dirt and anti-stain function also serves to reduce
the microbes and germs on coated surfaces and protects against chemicals
such as acetone, ethanol, isopropanol and lacquer thinner.
“MetaShieldCLEAN addresses the irony that the very makeup which enhances a
person’s beauty often clings to the packaging, giving it a dirty appearance
in the purse, handbag, or makeup cabinet,” said Ben-Dayan. “Companies invest
far too much to create and sustain a brand image, only to have their
valuable logos smudged over.”
MetaShieldCLEAN is currently available for sale and distribution. The
company also announced the availability of one-liter sample kits, which are
often used by prospective OEMs for testing prior to quantity purchases.
The
proprietary nanotechnology-enabled formula is competitively priced and
designed for turnkey implementation into high-throughput manufacturing.
The
formula is easily spray coated and UV cured using commercially available
equipment and methods, allowing for simple end-to-end application in
minutes.
"MetaShieldCLEAN is technologically superior, yet similarly priced to
common UV lacquers,” said Ben-Dayan. “Its properties provide a fantastic
competitive edge to cosmetics industry stakeholders, including
manufacturers, branding professionals, and third-party cosmetic design
firms.”
