“This year’s European Coatings Show was an overwhelmingly positive experience for Sun Chemical,” said Michael Venturini, marketing director, Coatings, Sun Chemical Performance Pigments. “Not only did we see tremendous foot traffic at our booth, but it also allowed us to reach customers, potential customers, formulators and industrial applicators in various market segments, including automotive, architectural, powder and industrial coatings. It was also a great chance to share our technical expertise with formulators to build their basic knowledge of optics and pigment science on a variety of topics.”
During the show, four Sun Chemical experts presented educational technical sessions on some of the most important pigments and additives used in the coatings market.
Anthony Rohrer, a product specialist in effect pigments, gave a presentation entitled “Introduction to SunMICA and Benda-Lutz Metallic Pigments in Coatings” on Tuesday, March 19. The lecture provided a foundation for those new to effect pigments and strengthened the knowledge of those already familiar with them. Rohrer gave an in-depth overview of the various types of pearlescent pigments and metallic pigments while also teaching about basic optics, luster, multi-layer reflection, interference color theory, particle size measurement techniques, and formulation guidelines when dealing with hiding power, orientation and anti-settling.
Alex Gibson, a product specialist in high-performance pigments, delivered a technology review on March 19 of Sun Chemical’s Quindo and Fanchon pigment product lines to those wishing to expand their technical understanding of high-performance pigments. During the presentation, Gibson provided foundational information to assist in value-based pigment selection, dispersion optimization, and problem-solving color related challenges while also covering the latest advancements in Quinacridone Red 122, Perylene Red 179, Yellow 139 and Yellow 151.
Akinori Takahashi, a chemist of the Polymer Technical Group, prepared a presentation entitled “DICNATE SG series – cobalt-free driers for solvent-borne and waterborne alkyd paints” on March 20th. Delivered to formulators working to improve the performance of cobalt drier replacements in solvent and waterborne alkyd paints. The presentation helped attendees to learn more about Sun Chemical’s new modified manganese carboxylate-based driers and the impact of new amine ligands on catalytic performances of new driers.
Martin Baier, a technical account manager of coatings, presented “Benda-Lutz SPLENDAL VMP for Automotive Interior and Exterior Coatings” on March 21st. Baier’s presentation reviewed diffuse vs specular reflection, optical differences of VMP vs milled aluminum flake, commercial offerings and ideal application methods for automotive interior, trim and wheels. Attendees also learned more about formulation guidelines for waterborne and solvent-borne VMP based coatings.