The company put its deep color expertise for wood coatings to work, to help AkzoNobel’s customers' design showrooms highlighting fresh new looks that draw in Market attendees.

“We are proud to see our industry-leading insights for design and color trends for the major wood markets on display at our customers’ Spring Market showrooms,” said Bob Averett, global color design manager at AkzoNobel.

“This spring, we see an emergence of traditional designs with a modern glamorous twist, a reinvention of white and beige colors, and an increase in wood tone colorations,” added Rob Haley, color trends manager at AkzoNobel.

The spring colors add a seasonal touch that takes this year’s color and design trends for the major wood markets to the next level. The four color trends that inspired the 2019 spring look – Dichotomy, Authentic, Luminous and Retro-Classic – still reflect what is happening in architectural color, soft-furnishings and fashion. But it is the integration of additional insights and interpretation that enables Averett and Haley to guarantee that AkzoNobel’s customers are at the leading edge of finish development.

To develop the Spring-specific displays, AkzoNobel’s Global Design and Color Studio team partnered with furniture designers from hundreds of customers around the world. Color designers utilized AkzoNobel’s Global Design and Color Studio, which helps manufacturers bring a concept to life in three steps: the initial product design, the creation of a finish to match the design, and the follow-through into production. The result is the creation of more than 1,000 unique finishes that will now be on display at the Spring Market.

“Our customers know that coupled with our highly-trained technical service team, we ensure all finishes are robust and can be industrialized around the world,” said Averett. “For the Spring Market, we focused on sharing new ideas with our customers for state-of-the-art finishes for their updated showrooms.”

In addition to the Spring Market, AkzoNobel will be sharing the updated spring wood finishes trends during customized presentations and individual consultations with customers.

AkzoNobel is also looking ahead at exciting enhancements to its wood coatings operations this year. A significant expansion of the Design and Color teams within Vietnam will enable AkzoNobel to better serve customers both in the United States and South Asia. Furthermore, AkzoNobel is making industry-defining improvements to the Global Design and Color Studio in High Point to facilitate world-leading solutions for all customers and ensure a smooth collaboration between the Global Design and Color Studio teams and South Asian furniture manufacturers.

“We are excited to be making these investments both in High Point and South Asia,” said Anthony Woods, global marketing director for Wood Coatings at AkzoNobel. “Our updated showroom will be the perfect place to reveal upcoming color and design trends, and our expanded teams will ensure we continue to deliver industry-leading design solutions that can be industrialized around the world. This is an exciting time for our customers and builds on AkzoNobel’s global expertise.”