• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Research
    • Markets & Technologies
    • Raw Materials
    • Top Companies
    • Directories
    • Jobs
    • Events
    • Microsites
    • More
  • Magazine
  • News
  • Research
  • Markets & Technologies
  • Raw Materials
  • Top Companies
  • Directories
  • Jobs
  • Events
  • Microsites
  • Current / Back Issues
    Features
    Business Corner
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    World Reports
    eBook
    Top Features
    Mixing Equipment Directory

    The Wood Coatings Market

    Antimicrobial Coatings Market

    Additives Update

    Pigment Supplier Directory
    Breaking News
    Online Exclusives
    Distributor News
    Financial News
    Paint & Coatings Manufacturer News
    People In the News
    Price Increases
    Product News
    Video Bites
    Raw Materials & Equipment
    Suppliers News
    Live From Shows
    Top News
    Gelest CEO Elected to National Academy of Engineering

    PPG Appoints Tony Wu as VP, Automotive Refinish, Asia

    PPG Appoints John Bruno as VP, Investor Relations

    AkzoNobel Kicks off Paint the Future Startup Challenge in China

    Hempel Hires Global Head of Renewable Energy
    Top Companies report
    Market Research
    White Papers / Tech Papers
    Technical Papers
    Product Spec Sheets
    World Reports
    Adhesives and Sealants
    Aerospace Coatings
    Architectural Coatings
    Automotive Coatings
    Automotive Refinish
    Business Operation
    Color Trends & Forecast
    Construction Chemicals
    Corrosion Control
    Industrial Coatings
    Laboratory Equipment
    Marine Coatings
    Market Trends & Forecast
    Powder Coatings
    Production Equipment
    Radcure Coatings
    Special Purpose Coatings
    Wood Coatings
    "Green" Coatings

    Nippon Paint Marine Wins Korea Export Award

    ECOS Paints Launches Lisa Tharp Colors

    BYK-Gardner Launches VMA-Getzmann TORUSMILL

    Sensory Analytics Announces Issuance of Broad New Patent Covering Coating Thickness Measurement

    Union Process Develops Attritor for Inks, Coatings Supplier
    Additives
    Binders
    Pigments
    Solvents

    OQ Chemicals Increases Carboxylic Acids, Esters Prices

    Arkema Reports Full-year 2020 Results

    New Increase in Kynar Fluoropolymer Capacities at Arkema's Chinese Site

    Emerald Kalama Chemical Acquired by LANXESS

    Raw Material Suppliers, Distributors Part of Recent M&A Activity
    Buyers Guide
    Company Capabilities
    Distributor Guide
    Add New Company
    International Buyers Guide Companies
    Active Minerals

    Shepherd Color Company, The

    Eagle Specialty Products

    Keim Additec Surface USA LLC

    Pilot Chemical Company
    Industry Events
    Webinars
    Live From Show Event
    Top Events
    Surface Finishing Mexico 2021

    Cleveland Coatings Society Zoom Meeting

    Cleveland Coatings Society Zoom Meeting

    PCI Powder Coating Week

    Southern Society for Coatings Technology Annual Meeting and Technical Conference
    Companies
    White Papers/Tech Papers
    Product Spec Sheets
    Equipment
    Literature/Brochures
    Videos
    International Buyers Guide Companies
    Pilot Chemical Company

    Siltech Corporation

    Eagle Specialty Products

    Shepherd Color Company, The

    Active Minerals
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Business Corner
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Directories
      • Buyers Guide
      • Distributor Guide
      • Corporate Capabilities
      • Trade Associations
      • Add Your Company
    • Markets & Technologies
      • Adhesives and Sealants
      • Aerospace Coatings
      • Architectural Coatings
      • Automotive Coatings
      • Automotive Refinish
      • Business Operation
      • Color Trends & Forecast
      • Construction Chemicals
      • Corrosion Control
      • Industrial Coatings
      • Laboratory Equipment
      • Marine Coatings
      • Market Trends & Forecast
      • Powder Coatings
      • Production Equipment
      • Radcure Coatings
      • Special Purpose Coatings
      • Wood Coatings
      • "Green" Coatings
    • Raw Materials
      • Additives
      • Binders
      • Pigments
      • Solvents
    • World Reports
      • Africa Report
      • China Report
      • India/Asia Pacific Report
      • Europe Report
      • Latin America Report
      • Market Research
      • Russian Report
    • Top Companies
    • Online Exclusives
    • Slideshows
    • Experts Opinions
    • Blog
    • eBook
    • Infographics
    • Videos
    • Podcasts
    • Whitepapers
    • Jobs
    • Microsites
      • Companies
      • White Papers/Tech Papers
      • Product Spec Sheets
      • Equipment
      • Literature/Brochures
      • Videos
    • Events
      • Industry Events
      • Live From Show Event
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Breaking News

    AkzoNobel’s Wood Coatings Business Gets 4 Palettes from 2020 Color of the Year Selection

    The four Wood Coatings palettes are called Upcycle, Hybrid, Classical and Evolve.

    AkzoNobel’s Wood Coatings Business Gets 4 Palettes from 2020 Color of the Year Selection
    Related CONTENT
    • AkzoNobel Announces 2020 Color of the Year
    • PPG's TAUBMANS, WHITE Knight Paints Reveal Top 7 Mini-makeovers Achievable with Tax Refund
    • CHINACOAT 2019 Pre-Registration Open
    • AkzoNobel Acquiring Mapaero
    • 03. AkzoNobel
    09.10.19
    Tranquil Dawn was unveiled as AkzoNobel’s Color of the Year for 2020.

    The culmination of extensive trend research by experts around the world, it’s designed to capture the essence of what makes us human, as the dawn of a new decade arrives.

    A delicate, fluid shade somewhere between green, blue and grey, Tranquil Dawn features in all four of the accompanying color palettes. They are used throughout the company’s paints and coatings businesses to inspire customers and make the task of choosing color easier.

    Color experts from the company’s Wood Coatings business were heavily involved and worked closely with AkzoNobel’s global color and design team to develop on-trend selections for customers in various paints and coatings markets. One of the main areas of focus was translating the four related color palettes for wood customers to use with specific products. The four Wood Coatings palettes are called Upcycle, Hybrid, Classical and Evolve.

    “A unified color and trend development process across AkzoNobel definitely helps us to successfully launch and leverage our own stories of trending color in the markets we serve,” said Rob Haley, Color Trends manager for the company’s Wood Coatings business. “We are able to use the Color of the Year and the accompanying palettes across all the wood segments of furniture, flooring, cabinetry and building products.”
     
    “Tranquil Dawn perfectly captures the 2020 mood of what makes us human," added Heleen van Gent, head of AkzoNobel’s Global Aesthetic Center, which leads the annual trend research. "It’s reminiscent of the colors of the morning sky and encapsulates our desire to treasure our most human qualities, which we’ll need in the new decade we are entering. It’s an exciting and inspiring way for us to share our passion for paint with the world.”

    Working with colors for wooden furniture, cabinets and flooring is an art which requires careful attention. Because unlike a wall paint – which usually involves applying color to a white surface to get a 100 percent match – a wood coating can also be applied to play and blend with its substrate. So the Wood Coatings business took the Color of the Year and its four accompanying palettes and carefully crafted different finishes for different products.

    “Getting our customers excited about color and the latest trends is all part of what we do as a company that loves color, based on centuries of experience and expertise,” Haley said. “The latest generation of new homeowners and designers are looking for dynamic new trends, such as mixing old objects with non-traditional colors, or mixing different styles. We want to empower them to express their personality and help transform their living spaces and working environments.”
    Related Searches
    • coatings
    • paint
    • wood coatings
    • akzonobel
    Related Knowledge Center
    • Architectural Coatings
    • Wood Coatings
    • Color Trends & Forecast
    Suggested For You
    AkzoNobel Announces 2020 Color of the Year AkzoNobel Announces 2020 Color of the Year
    PPG PPG's TAUBMANS, WHITE Knight Paints Reveal Top 7 Mini-makeovers Achievable with Tax Refund
    CHINACOAT 2019 Pre-Registration Open CHINACOAT 2019 Pre-Registration Open
    AkzoNobel Acquiring Mapaero AkzoNobel Acquiring Mapaero
    03. AkzoNobel 03. AkzoNobel
    AkzoNobel Fuels Innovation with  Paint the Future Competition AkzoNobel Fuels Innovation with Paint the Future Competition
    Persistence Market Research: US $450 Million Micronized PTFE Market to Grow Steadily Persistence Market Research: US $450 Million Micronized PTFE Market to Grow Steadily
    AkzoNobel Launches MaestroHue Wood Coatings Color-Matching System AkzoNobel Launches MaestroHue Wood Coatings Color-Matching System
    Color Trends: How to Identify Them, How Long it Takes and Where They Color Trends: How to Identify Them, How Long it Takes and Where They're Headed
    A Snapshot of AkzoNobel Vietnam A Snapshot of AkzoNobel Vietnam
    Coatings for Africa Coatings for Africa
    AkzoNobel Picks 21 Startups for Paint the Future Event AkzoNobel Picks 21 Startups for Paint the Future Event
    AkzoNobel’s On-trend Finishes Debuting at High Point Spring Market AkzoNobel’s On-trend Finishes Debuting at High Point Spring Market
    Asia Coatings Congress 2019 Releases Conference Program Asia Coatings Congress 2019 Releases Conference Program
    AkzoNobel Launches New Fire Protection System for Wooden Facades AkzoNobel Launches New Fire Protection System for Wooden Facades

    Related Breaking News

    • Architectural Coatings | Breaking News | Green Coatings | Product news
      ECOS Paints Launches Lisa Tharp Colors

      ECOS Paints Launches Lisa Tharp Colors

      Collaboration "taps into surging consumer demand for healthier homes and spaces."
      Anthony Locicero, Associate editor 02.26.21

    • Breaking News | Paint & Coatings Manufacturer News | Wood Coatings
      Axalta Launches Wood Coatings Mobile App

      Axalta Launches Wood Coatings Mobile App

      Tool will enhance customer experience, streamline communications and provide easy access to extensive wood coating information.
      Anthony Locicero, Associate editor 02.23.21

    • Architectural Coatings | Breaking News | People in the News
      PPG Appoints Pascal Tisseyre as VP, Architectural Coatings, EMEA

      PPG Appoints Pascal Tisseyre as VP, Architectural Coatings, EMEA

      Tisseyre will lead and continue to build upon the business’ growth strategy and product and service offering for PPG customers.
      Anthony Locicero, Associate editor 02.12.21


    • Automotive Coatings | Breaking News | Color Trends & Forecast | Paint & Coatings Manufacturer News
      PPG 2020 Automotive Color Report Shows Blue Hues Maintaining Pre-pandemic Growth

      PPG 2020 Automotive Color Report Shows Blue Hues Maintaining Pre-pandemic Growth

      Optimistic color conveys trust, dependability, healing, hope, PPG said.
      Anthony Locicero, Associate editor 02.09.21

    • Architectural Coatings | Breaking News | Color Trends & Forecast | Paint & Coatings Manufacturer News
      Behr Paint Company Announces 2021 Color of the Year

      Behr Paint Company Announces 2021 Color of the Year

      Behr also holding contest challenging 'aspiring artists and photographers, DIYers and everyday enthusiasts' to share inspiring imagery of their Canyon Dusk.
      Anthony Locicero, Associate editor 02.09.21

    • Breaking News | Product news | Wood Coatings
      AkzoNobel Offers 100% UV Cured Wood Coatings

      AkzoNobel Offers 100% UV Cured Wood Coatings

      The new 100% UV RUBBOL range is part of AkzoNobel’s global weathering program.
      Anthony Locicero, Associate editor 02.03.21


    • Breaking News | Color Trends & Forecast | Pigments | Suppliers Corner
      Chromaflo Technologies Announces 2021 Color of the Year

      Chromaflo Technologies Announces 2021 Color of the Year

      First time Chromaflo is revealing a COTY.
      Anthony Locicero, Associate editor 02.02.21

    • Architectural Coatings | Breaking News
      UK Decorator Wins Best of Houzz Award

      UK Decorator Wins Best of Houzz Award

      Earned award for fourth consecutive year.
      Anthony Locicero, Associate editor 02.02.21

    • Additives | Breaking News | Suppliers Corner | Wood Coatings
      Evonik Introduces TEGO Foamex 812

      Evonik Introduces TEGO Foamex 812

      New defoamer for wood coatings.
      Anthony Locicero, Associate editor 01.29.21


    • Breaking News | Color Trends & Forecast | Paint & Coatings Manufacturer News | Wood Coatings
      Minwax Announces Vintage Blue as 2021 Color of the Year

      Minwax Announces Vintage Blue as 2021 Color of the Year

      Company's first-ever Color of the Year.
      Anthony Locicero, Associate editor 01.26.21

    • Architectural Coatings | Breaking News | Color Trends & Forecast
      TAUBMANS Paint by PPG Releases ‘Chromatic Joy’ Palettes

      TAUBMANS Paint by PPG Releases ‘Chromatic Joy’ Palettes

      Paint brand releases 2021-22 color report, new home-grown palettes for Australia.
      Coatings World staff 01.20.21

    • Architectural Coatings | Breaking News | Color Trends & Forecast | Paint & Coatings Manufacturer News
      Miller Paint Declares Simple Serenity its 2021 Color of the Year

      Miller Paint Declares Simple Serenity its 2021 Color of the Year

      Simple Serenity highlights a value shift from heavy and dark blues to lighter and happier tones, per Miller Paint.
      Coatings World staff 01.20.21


    • Automotive Coatings | Breaking News | Color Trends & Forecast | Paint & Coatings Manufacturer News
      Axalta Announces 2021 Global Automotive Color of the Year: ElectroLight

      Axalta Announces 2021 Global Automotive Color of the Year: ElectroLight

      "Our 2021 color evokes sustainability, happiness and safety," said Nancy Lockhart, global product manager of color at Axalta.
      Coatings World staff 01.12.21

    • Architectural Coatings | Breaking News | Color Trends & Forecast | Paint & Coatings Manufacturer News
      Nature Inspires Clark+Kensington

      Nature Inspires Clark+Kensington's 2021 Color Trends

      Three curated color palettes available exclusively at Ace Hardware bring sense of a calm home with nature-inspired hues.
      Coatings World staff 01.08.21

    • Automotive Coatings | Breaking News | Color Trends & Forecast | Paint & Coatings Manufacturer News
      BASF: Wider Range of Colors Rolled Off World’s Assembly Lines in 2020

      BASF: Wider Range of Colors Rolled Off World’s Assembly Lines in 2020

      Expanding color spaces make the overall spectrum broader than in 2019.
      Coatings World staff 01.07.21

    Trending
    • Hempel Announces Global Price Increase
    • Hempel Hires Global Head Of Renewable Energy
    • Raw Material Price Increases Pile Pressure On Paint Manufacturers
    • Hempel Launches Sustainability Framework: Futureproof
    • AkzoNobel Kicks Off Paint The Future Startup Challenge In China
    Breaking News
    • Gelest CEO Elected to National Academy of Engineering
    • PPG Appoints Tony Wu as VP, Automotive Refinish, Asia
    • PPG Appoints John Bruno as VP, Investor Relations
    • AkzoNobel Kicks off Paint the Future Startup Challenge in China
    • Hempel Hires Global Head of Renewable Energy
    View Breaking News >
    CURRENT ISSUE

    February 2021

    • Mixing Equipment Directory
    • The Wood Coatings Market
    • Antimicrobial Coatings Market
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Martin Bauer Group Acquires Majority Stake in Beverage Company Power Brands
    Gencor Announces Positive Results in VeriSperse Bioavailability Study
    PanTheryx Inc. Acquires TruBiotics Brand from Bayer HealthCare LLC
    Coatings World

    Latest Breaking News From Coatings World

    Mule-Hide Products Co. Promotes Steven Litaker to Territory Manager
    Terra Firma, Wanhua Announce New Distribution Partnership
    Gelest CEO Elected to National Academy of Engineering
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Axonics Buys Contura to Expand to Stress Urinary Incontinence
    Nurx Appoints Chief Medical Officer
    Median Technologies, UC San Diego to Partner on AI-Based Medical Imaging Technology
    Contract Pharma

    Latest Breaking News From Contract Pharma

    J&J’s Single-Dose COVID-19 Vax Issued EUA
    Icon to Acquire PRA Health Sciences
    Phlow Corp. and USP Form Alliance
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Universal Engraving Announces New President
    Raw Sugar Living Expands to Target with New Collection
    Supporting Female Beauty Brand Founders on International Women's Day
    Happi

    Latest Breaking News From Happi

    ACI and CBC Launch Webpage About ‘Quats’
    L’Occitane Launches Hand Cream Inspired by Women
    Kiehl’s Partners with Gyrl Wonder
    Ink World

    Latest Breaking News From Ink World

    Access Direct Mail Doubles Revenue with SCREEN's Truepress Jet520HD
    Etiflex Enters New Markets with Nilpeter FA-22 Installation
    Hydrocarbon Solvents Market to Surpass $8.1 Billion by 2030
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    TLMI analyzes pandemic's effect on label industry in new report
    UEI names Ross Hutchison president
    Schreiner MediPharm and AARDEX partner for clinical trials
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    U.S. Nonwovens Rebrands as Radienz Living
    What You’re Reading on Nonwovens-Industry.com
    Texas Medical Technology Partners with My Protect Kit
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Pandemic Pain: NuVasive's 2020 Sales Fall 10 Percent
    Fusion Robotics Receives FDA Clearance for Spinal Navigation and Robotics System
    Kaia Health Unveils Next-Gen Complete MSK Care Solutions
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Comercial Kywi Improves Customer Service, Front-Store Operations with Zebra Mobile Solution
    Global Printed Circuit Board Market Projected to Reach $69.32 Billion by 2027
    Global Smart Glass Market to Register 6.8% CAGR Between 2021-28: Grand View Research

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login